We’re back with another campaign round up, looking at some fresh and fantastic campaigns. With campaigns across music festivals, TV shows and fashion – here are the ones that we’ve not stopped talking about recently.
Domino’s Rocket Man
We really didn’t think anything could steal the attention away from Elton John’s highly anticipated Glastonbury set – and then Domino’s comes along with its own Rocket Man service.
Domino’s teamed up with Gravity Industries to find a clever workaround to selling their pizzas from a stall inside the festival. Armed with a jet suit, a Domino’s delivery driver (or, we suppose, pilot?) took off from a nearby store, flew over the barriers and delivered pizza to festival goers. The jet pack was even customised to make sure the pizzas stayed hot during the flight.
This is a stunt that would make even Tom Cruise raise his eyebrows! It would have gotten people talking at the best of times, but the conditions for this were absolutely perfect – the original Rocket Man performing at a festival where people want good food but hate standing in the queues. A campaign that perfectly shows the advantages of striking at the most opportune moment.
Black Mirror’s billboard campaign
If you haven’t watched the new series of Black Mirror then: a) where have you been and what have you been doing? And b) these billboards may have been a little confusing to see everywhere.
The first episode of the new series follows a character who has just discovered that her life has been turned into a show and is available to stream for all to see. Titled ‘Joan is Awful’, the episode goes on to show the streaming service, ‘Streamberry’, discussing the creation of multiple shows using the lives of unsuspecting users – and this is where the public comes in.
To promote the show, Black Mirror created billboards in the style of the ‘Joan is Awful’ thumbnail, using photos of genuine fans of the show. People were asked to upload their images, and the premise of the show was recreated across the billboards in various UK cities. This was a great tie-in to the first episode and certainly got people talking, with the public flocking to social media to discuss billboard sightings!
The Big Yellow Boot
You may remember the infamous ‘Big Red Boot’ that took the internet by storm earlier this year – well, MSCHF have done it again by creating a giant, yellow, hole-filled version.
Inspired by the controversial Croc, the boot is of the same giant dimensions as its red counterpart and was sported by Estonian rapper, TOMM¥ €A$H, at Paris Fashion Week. However, it’s not clear if the boot was actually created in partnership with Crocs or if MSCHF just borrowed the look for a talking point.
The art collective is quickly making a name for itself as an out-of-the-box brand in a space that’s difficult to do so. The Big Yellow Boot is a great example of using your previous success in a clever way, whilst tapping into the controversy of an existing product to help the conversation go further. And now we kind of want a Big Yellow Boot…
Tourism NZ and The Beautiful Game
The FIFA Women’s World Cup is being co-hosted by both New Zealand and Australia and kicks off later this month. To mark the one-month countdown last month, Tourism New Zealand created a special football pitch.
Located in the Aoraki Mount Cook National Park, the full-sized pitch was constructed at the base of the mountains – creating the most beautiful backdrop for the beautiful game. It was created entirely by hand using non-toxic paint to minimise the impact on the environment and ensure no trace was left behind.
This was a great way for Tourism NZ to showcase the beauty of the country whilst all eyes are on it – the picturesque scenery is the main driver of tourism, so it’s the perfect opportunity to promote both the country and the Women’s World Cup in the process. Great work!
Nikon’s natural intelligence
Nikon’s latest campaign has seen them wade into the artificial intelligence debate – specifically, the use of AI to generate images.
Aptly named ‘Natural Intelligence’, the campaign aims to show that real photos of the real world are just as beautiful as anything generated by AI. It purposely highlights images of surreal places that look out of this world, and each image has a fake ‘prompt’ across it to show what might have inspired them. From ‘A mutant umbrella tree shaped like a nuclear bomb explosion’ to ‘A latte skatepark in the middle of the desserts in Mars’, the fake prompts are as creative as the photos themselves.
Nikon have created a clever campaign that tackles very topical discourse, all while encouraging a strong call to action that benefits their brand – basically, take more photos! It marks the first significant backlash against AI image generation, and we think this was the perfect way to do it.
At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals. Get in touch with us today to find out how we could support you with your Public Relations. Drop us an email: hello@prohibitionpr.co.uk or give us a bell on 0113 430 4160.
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