Today, having a blog isn’t just a nice-to-have for your page or website. It’s really important for boosting online visibility, driving web traffic, establishing credibility, staying ahead of the competition, and captivating your audience – making it a pretty powerful tool when used correctly!
Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy.
Why do I need a blog?
Seach Engine Optimisation (SEO) is the holy grail of online visibility, and blogging is your trusty friend when it comes to this. The more quality content you post on your site, the more opportunities you’re creating for your business to appear higher up in search results.
But there is much more to blogging than sprinkling in a few keywords…
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Climbing the google rankings
A regularly updated blog with fresh content is key for online visibility. This signals to search engines that your website is active and relevant.
Using optimised images for SEO by using descriptive file names and alt text where relevant, including your target keywords, will also help you to climb to the top of a search.
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Internal and external links
Incorporating both internal links (links to other pages or blogs within your own website) and external links (links to reputable sights and sources where relevant) into your blog posts means search engines can understand the structure of your site, improving navigation. External links will help to improve the credibility and authority of your content to readers.
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High-quality content
Aim to create in-depth, well-researched, and valuable content that addresses the needs and interests of your target audience.
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Keyword research
Identify relevant keywords and phrases, using online tools, that your target audience is searching for. Incorporate these keywords naturally into your blog post titles, headings, and body content. Your blog post title and meta description are the first things users see in search engine results, so make them compelling and click-worthy.
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Mobile friendly design
With the majority of internet users accessing content on mobile devices, it’s essential to ensure your blog is optimised for mobile. Use a responsive design that adapts to different screen sizes to provide a seamless user experience. A poorly designed blog or web page can instantly put off visitors.
Blog writing 101
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Know your audience
What are your audience’s needs? What do they want to know? What keeps them up at night? Thinking about these questions when writing your blog will help you boost engagement levels.
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Start strong
The introduction is one of the most important parts of the blog. It must encapsulate what the blog is about (without giving too much away), in order to grab the reader’s attention and make them want to read on. A compelling headline that promises value and piques curiosity is the gatekeeper to the rest of your blog.
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Serve value
Your audience’s time is precious, so ensure every word counts. Provide actionable insights, tips and thought-provoking analysis. Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience.
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Keep it engaging
Remember, you don’t have to be over-professional. Inject personality into your blogs and keep things lively and engaging; use some humour, relatable stories, case studies. You should be entertaining the reader, as well as informing. As long as that suits your brand image!
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End with a bang
Don’t let your blog fizzle out – finish strong! Leave your readers with a clear call to action and provide them with other information. Some examples could be ‘subscribe to our newsletter’, ‘join the conversation in our comments section’, or ‘explore our services’.
From boosting your SEO, to forging genuine connections with your audience, blogging is the ultimate tool for your business, and the benefits are just too good to ignore!
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At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging content marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in touch today to find out how we could help you.
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