Keep it modest, please...
Snap elections have been routine in Bulgaria in recent years, and with this year's upcoming elections, our politicians suddenly transformed again. As if within minutes, they became sweet, kind, promising… and somehow more modern and prouder. Shortly, the glossy, photoshopped ... »
Maxim Behar: The political force with a good leader, who offers clear solutions will have a huge advantage in the elections
Host (Lora Indzhova): Maxim Behar, Assoc. Prof. Alexander Hristov are here with me, PR experts. Hello, gentlemen, glad to see you. Maxim Behar: Good morning! Host: To ask you the first question, if I may use Mrs. Ninova's words - ... »
Easy money? Come on!
They say easy money is easy to spend. However, when we talk about it casually over coffee or in serious meetings, as people in business, we don't recognize that concept. People like me never heard about easy money and never ... »
PR and the little charms...
The phone rang, and there was no way for me to know that this call would be strange. But it was exactly that. "I saw your website online, and I understand that you work in PR - Good, good..." ... »
The Legendary Prince with a Spanish Passport and Bulgarian Heart.
By Simona Dimitrova, 24 hours Daily, Sofia, Bulgaria "It was my second or third meeting with King Simeon II in Madrid, with whom we became close friends after first meeting him in 1992, and since then, I have interviewed ... »
From Crisis Point to Turning Point
“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday ... »
Maxim Behar: Еvery investment in solar equipment in Bulgaria generates very quick return.
Recently, the European Parliament adopted an update to the Directive on the energy performance of buildings, according to which new buildings entering into operation after 2030 should be carbon-neutral. What are your observations related to the green transition ... »
Maxim Behar: "Write books only in case you have something to say.”
Interview with Economy.bg Your career covers various fields – PR, entrepreneurship, and diplomacy. How do these different roles complement each other, and how do they shape your perspective on communications? Ultimately, all my endeavors over the years gather ... »
Maxim Behar: "I haven't seen a happy emigrant; I've seen many successful emigrants..."
Host (Andrey Arnaudov): Good evening to Maxim Behar, whom you already know; I have known him for over 20 years. We recently calculated that we have known each other for at least 21 years. Maxim: Exactly. Hello, Andrey. It's ... »
The Two Wars and us in The Middle.
I'm not sure how many of you realize, but we've been caught between two wars for months. And we don't know which one is scarier. No, I don't mean the one in Ukraine, but the other one – in the ... »
Maxim Behar: "Bulgaria is full of smart and capable people, lacking good managers.”
An interview for the Bulgarian magazine "Gallery." Mr. Behar, how would you comment on the failed rotation of the Bulgarian cabinet? I'm not sure if "failed" is the right word. It was a bit of an artificial cabinet ... »
Few minutes of work that united billions of people around the world forever
Looking like a professor, knowledgeable, and probably already retired. And he already is. He never brags about anything, doesn’t interfere in conversations, and speaks slowly, more scientifically but quite understandably. He always smiles, and you can understand that this person ... »
Lack of professionals? Millennials are here…
Mhm… We are all hearing this daily – there aren’t enough people on the market, young people don’t want to work, a spoiled generation is coming … Stop! How can there not be enough people when there are plenty? Call ... »