Are you constantly searching for innovative ways to stay on top of content for your business? One revolutionary tool that has recently transformed the content creation game, is artificial intelligence (AI).
From streamlining design processes and making faster copy changes, to generating compelling written work such as blogs and press releases, and even Instagram captions. AI is proving to be an invaluable tool for businesses.
In this blog, we’ll explore how you can use AI to supercharge your content strategy.
Canva
Canva’s Magic Studio brings together it’s best features and AI-powered tools to create an easy-to-use design platform that allows you to re-size assets with ease, edit photos and more.
The Magic Write tool impressively transforms any piece of written content and adjusts the brand voice according to what you want.
ChatGPT
Another tool you can’t go wrong with, is ChatGPT. Simply type in a prompt and it will provide you with useful insight, data, full written content, and innovative content and design ideas.
To optimise these responses, it’s a good idea to follow these dos and don’ts:
Do’s:
- Clearly define your objectives
Ensure you’re clear with what you want from the tool, as AI can sometimes misinterpret what you’re asking. By clearly defining your objectives, you give more context and therefore, it should provide better output. A well-defined prompt is key to getting the most out of these tools.
- Experiment with prompts
AI models like ChatGPT benefit from experimentation so it’s good to try different variations to find the tone and style that aligns with your brand’s voice.
- Edit and refine.
As AI doesn’t have every piece of information about your business and often won’t know the terminology and tone of voice you prefer to use, it’s important to always double check the content it outputs to ensure everything makes sense, there aren’t any mistakes, and it fits the purpose.
- Leverage AI for ideation
Use AI to brainstorm ideas for content topics, social media assets and headlines. It’s ability to process vast amounts of information can be a goldmine for generating creative concepts.
Don’ts:
- Don’t solely rely on AI.
While AI can be a great assistant, it’s essential to maintain that human element in your content. AI can enhance productivity and speed up the process of things, but it will never be able to replace the creativity and communication style of human creators.
- Don’t neglect brand guidelines.
Make sure to set clear parameters for the AI model to ensure the generated content reflects your brand’s values, tone of voice and style. Again, be sure to double check whether the content your tool has produced aligns with your brand guidelines.
- Don’t overlook context.
AI lacks contextual understanding. This means it’s important to be cautious when using AI to address sensitive or highly nuanced topics. Always review the work in context.
Be aware of potential biases and any misleading information it may produce. If unsure, use a search engine and find valid sources to ack-up your content.
AI is a game changer for business looking to optimise their content creation and marketing efforts. It allows for captivating designs, idea generation and massively speeds up written content generation. However, to ensure you’re getting the most out of these tools, it’s a good idea to be concise in your prompts and follow these guidelines.
At Prohibition, we work with various brands across all sectors, B2B and B2C to create innovative PR campaigns that deliver real ROI and help meet business goals. Get in touch with us today to find out how we could support you with your Public Relations. Drop us an email: hello@prohibitionpr.co.uk
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