Artificial Intelligence (AI) is reshaping the world of marketing in ways we couldn’t have imagined just a few years ago. In our latest podcast episode of Socially Unacceptable, we sat down with Andrew Bruce Smith, a pioneer at the intersection of AI, digital communication, and marketing, to explore how marketers can use AI to its full potential.
Andrew Bruce Smith is renowned for his work in AI and its applications in digital communication, social media, SEO, and analytics. His insights are invaluable for anyone looking to navigate the rapidly evolving digital landscape. From his early days as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew’s career shares great insight into the technological change of AI.
We cover:
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The impact of AI on marketing
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AI applications in PR and marketing
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Exploring AI tools and considerations
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AI’s impact on copyright and creativity
Looking to the Future of AI in Marketing
As AI continues to evolve, ethical considerations become increasingly important. How do we ensure transparency with clients when using AI for PR tasks? How do we guard against blindly trusting AI outputs? These are questions that every marketer must grapple with in the era of AI.
And probably one of the biggest talking points is around search, now websites are competing to be at the top of SERPs to get predominantly less traffic than they used to – users can get answers from a snippet in just one search.
Unsure of the right AI tool to be using? Or in Chris’ words ‘Which AI would you date?’ With thousands of AI tools available, choosing the right one can be a daunting task. In a bid to be better than each other, tools like Chat GPT, Claude, or Bard are undoubtedly going to get more advanced – with even Microsoft soon introducing AI to its suite. Could this mean, we never have to formulate a spreadsheet again? It looks like it, which we can all agree will save lots of time and allows us as marketers to focus more on optimising the strategy.
And in terms of the impact AI will have on creativity and copyright, is a cause for concern. Will consumers be less likely to believe everything they see on the internet, such as data-based news articles? This also poses a reputational risk for brands, as ethics can be easily misconstrued, so as PRs and marketing professionals, this is where we need to play more of a role.
As we navigate the AI era, conversations like these are more important than ever. By understanding the potential and the pitfalls of AI in marketing, we can better prepare for a future where AI plays an increasingly central role.
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