Maybe it's because opening day is right around the corner, but this Bad Pitch seems timely. Our latest pitch falls into the "too much automation may make you efficient, but not effective" zone. That's just the start of this carelessness, senselessness, nastiness. You decide which one.
- Off Target: Chris started pitching me in December of 2009. He's sent me six news releases -- despite me asking him to stop doing so TWICE. I write about public relations, marketing, social media, media relations and the various circles with which they overlap. Dude, blinds? Really?
- Automatronic: He didn't stop because he doesn't follow up with actual replies to the INFO at BLINDS CHALET email address sending the pitches. At the very bottom of his email, after his sig file, in tiny type: "If you would rather not receive future communications from Blinds Chalet, let us know by clicking here." That's a spam tactic. Not clicking for fear I'll start getting bad pitches from Drapes Chalet. Those guys are really harsh.
- ZZZzzz: The pitch is so off-target, it puts me to sleep. I'm more likely to read about a script treatment than a window treatment.
And when people take the spray and pray approach to pitching? We actually see some get pissed at US for replying because we're so off topic. Why would WE bother THEM? Yeah, it's a fine line between chutzpah and stupidity. Perhaps it is just a ploy to increase their Google rankings. Well that's one area in which the Bad Pitch Blog is quite happy to help.
Here's the pitch. It proves a point we've made all along. Most of the bad pitches are not really bad. The people sending them are just ultimately lazy. Even if Chris is in love with his automatronic spam bot, you'd think he'd be tracking replies.
----
From: Chris Stanley
Sent: Thu, March 18, 2010 6:02:45 AM
Subject: Blinds Chalet Introduces 'Ask a Design Consultant���
Here's the pitch. It proves a point we've made all along. Most of the bad pitches are not really bad. The people sending them are just ultimately lazy. Even if Chris is in love with his automatronic spam bot, you'd think he'd be tracking replies.
----
From: Chris Stanley
Sent: Thu, March 18, 2010 6:02:45 AM
Subject: Blinds Chalet Introduces 'Ask a Design Consultant���
Blinds Chalet unveils their new ‘Ask a Design Consultant,’ program. Experienced designers are on-call to help homeowners pick the best window treatments to fit their individual style, home needs and budget constraints. Blinds Chalet’s design consultants are available to answer questions about materials, measuring and color matching. This service has been developed in direct demand for businesses to offer more to their customers than products; to survive, businesses must understand customer service.
Interior designers can cost anywhere from $45.00 – 500.00 per hour, while an interior design project may run up to $10,000 or more. Blinds Chalet’s design consultants are available to consumers for no charge. While interior designers can be integral to putting together a new home, or entire remodels, home upgrades can usually be handled without the expensive costs of bringing in an interior designer.
Window treatments are one of the easiest ways to upgrade an older home, modernize a room, or add a splash of color to a neutral space. Blinds Chalet’s design consultants can help guide decisions with regards to complimentary colors, how to create a statement without overwhelming the focal points of a room and how to let a view speak for itself.
The importance of window blinds can’t be underestimated. They protect rooms from harmful UV rays, reduce glare for workspaces and create ambiance. Free samples are available for window treatments so consumers can evaluate textures and color variations that come with natural wood blinds like bamboo.
“We understand the important role interior decorators have in making a house feel like a home,” says Chris Stanley of Blinds Chalet. “Our interior decorators do more than give advice, they know what questions to ask customers to ensure they are getting the best product at the best price for them.”
For more information on Blinds Chalet, window shades or current trends in the industry:
Contact: Chris Stanley
Company: Blinds Chalet
Website: www.BlindsChalet.com
Phone:
# # #
If you would rather not receive future communications from Blinds Chalet, let us know by clicking here.
--
Interior designers can cost anywhere from $45.00 – 500.00 per hour, while an interior design project may run up to $10,000 or more. Blinds Chalet’s design consultants are available to consumers for no charge. While interior designers can be integral to putting together a new home, or entire remodels, home upgrades can usually be handled without the expensive costs of bringing in an interior designer.
Window treatments are one of the easiest ways to upgrade an older home, modernize a room, or add a splash of color to a neutral space. Blinds Chalet’s design consultants can help guide decisions with regards to complimentary colors, how to create a statement without overwhelming the focal points of a room and how to let a view speak for itself.
The importance of window blinds can’t be underestimated. They protect rooms from harmful UV rays, reduce glare for workspaces and create ambiance. Free samples are available for window treatments so consumers can evaluate textures and color variations that come with natural wood blinds like bamboo.
“We understand the important role interior decorators have in making a house feel like a home,” says Chris Stanley of Blinds Chalet. “Our interior decorators do more than give advice, they know what questions to ask customers to ensure they are getting the best product at the best price for them.”
For more information on Blinds Chalet, window shades or current trends in the industry:
Contact: Chris Stanley
Company: Blinds Chalet
Website: www.BlindsChalet.com
Phone:
# # #
If you would rather not receive future communications from Blinds Chalet, let us know by clicking here.
--
Bottom Line? If you're comfortable using e-mail marketing software for public relations efforts, you should be comfortable with being categorized as SPAM. And you should not be surprised when off-target media/bloggers/random jerks in your database reply to your emails, and you should always be comfortable with reading replies to email. That would seem to be even email marketing 101.
View comments