Study: Snapshot of U.S. social media preferences
Facebook and YouTube remain the dominant channels, but younger adults are spending more time on Snapchat and Instagram.
Americans are increasingly entrenched in and enchanted by social media platforms.
New Pew Research Center statistics offer a snapshot of how U.S. users are spending their time online, including helpful demographic data for marketers looking to reach specific audiences.
The survey found that 68 percent of U.S. adults still use Facebook, and 73 percent watch videos on YouTube. Smaller networks such as Instagram, LinkedIn and WhatsApp continue to rise in popularity.
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