10 media relations essentials
Connecting with reporters and editors can be challenging no matter how long you’ve been at it. To keep you on your game, consider these adjustments to your approach.
There you are, minding your own business, when out of the blue an unwanted, awkwardly worded email appears in your inbox.
Perhaps you feel obligated to respond politely, but often it feels more like an imposition than an opportunity.
Don’t be that guy (or gal) when it comes to connecting with journalists. Improve your media outreach with these simple—but often overlooked—tips.
1. Remain relevant.
Do your research; then target and personalize your pitches accordingly. Make sure your information is relevant to the outlet or person you’re contacting.
Don’t send a press release about a new app to a fashion publication (unless it’s the next Polyvore) nor promote a book to a movie review site.
Once you’ve selected media outlets that are a good match for your pitch, identify the individuals who would be most responsive. This will probably not be the CEO. Hunt their website for a “submit news” link, editorial calendar or masthead identifying where to send which types of inquiries.
2. Follow the rules.
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