4 ways PR pros can look good when others fail
Reputation management is an uphill battle when crises threaten to tank consumer trust along with your image. Here’s how you can stay above water when the rest sink.
Target ran into just such a trust issue back in 2013 with its massive data breach, affecting an estimated 110 million customers. General Motors lost its customers’ confidence in early 2014 after ignition switch problems forced a series of vehicle recalls. In May 2016, Mitsubishi Motors’ Tetsuro Aikawa resigned from his position as president after the company admitted to rigging fuel-efficiency tests for years.
These mistakes have had lasting consequences on each company’s image and its pocketbook. But what if those mistakes ran industry-wide?
So much of business is about taking care of customers. If you do a good job, they’ll reward you by beating a path to your door. But when your image is tarnished, those crowds scatter.
As a startup, you’re well advised to navigate cautiously around your industry’s public image. For better or worse, you will be tied to it, and you must invest enough in the optics of your business to become the exception to the rule.
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