Coca-Cola Co. takes selfies to new heights—the end of a bottle
Brand managers at the popular beverage company are going all in on the selfie. Here’s what they’ve drummed up—and how it works.
Coca-Cola Israel has introduced what is likely the world’s first “selfie bottle.”
As soon as you tilt the bottle 70 degrees, a device at the bottom of the bottle snaps your pic. The user can share that photo on the social media venue of choice.
The design firm Gefen Team created the selfie bottle for the brand’s Summer Love outdoor brand event.
Here’s roughly what it looks like:
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