Ten tips for creating a successful podcast

As natural communicators, PR pros might see starting a podcast as a solid approach to strengthening their personal brand.

To get familiar with the format, it’s best to listen to various podcasts from around the Web.

As a marketer, you probably have a low tolerance level for shoddy production and for rambling or unengaging conversation. The key to catching a listener’s ear rests on the quality of your content and your ability to generate conversation.

Consider these tips if you seek to become the next great podcaster:

1. Have purpose and passion.

Be clear about your goals, and find a focus and format for your show. To make the project sustainable, choose a topic that you’re passionate about—this shouldn’t be a chore. Your enthusiasm will get your listeners excited, too.

2. Make it memorable.

Choose a clever and catchy name, and be consistent about branding on your website, podcast hosting sites and social media channels. You want listeners to remember your podcast and to be able to find you quickly using various platforms.

3. Take control.

Host your podcast on your own domain and copyright it. You should have complete control over the rights and the hosting of your own content.

4. Practice, practice, practice.