Whether or not you have tech clients, you’re spending the day hoping Steve Jobs’ magic dust settles so you can get back to it after the holiday.

Let’s be honest. A story eclipsing pop culture like this comes along for a precious few in media relations. But we can still learn from the iPhonic din.

You can pitch around a monolith story that even inspires the journalists reporting it (watch the video).

Before Ah-nold took office, the California Recall was THE story. It was the story I had to pitch around. And I can tell you that readers always want an alternative. Rather than tie your pitch to the iPhone, show how different it is from the media blitz.

The Apple PR Team is blessed with a rare client that is focused equally on marketing and product design. And they deserve every accolade for what looks to be the biggest product launch since The Rolling Stones started up Windows 95.

Can’t wait to see what they do for an encore.

tags | iPhone