McDonald’s China apologizes after backlash over Taiwanese ad
Although it and McDonald’s Taiwan are separately owned and maintained, both fell under criticism after the latter posted an online video seen as supporting Taiwan’s independence.
Details make all the difference.
McDonald’s in Taiwan has removed an online video in light of backlash alleging the company’s message contradicted its pledge to follow the “One China” principle.
Earlier this month, Chinese President Xi Jinping urged against “foreign interference” in China’s relationship with Taiwan. Beijing views Taiwan as a province that has no right to international recognition as a separate political entity and has increased pressure on multinational companies to refer to Taiwan as part of China.
The commercial was originally published on Dec. 6. McDonald’s Taiwan removed it 12 days later, after criticism grew:
https://youtu.be/UCoTzMtCmYg
CNBC reported:
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Tags: International PR, McDonald's
