Brand lessons from Batman and Superman’s rivalry
The pair of superheroes carry a lot of weight among fans, but what does their rivalry have to do with your brand? Consider these PR takeaways from one digital marketer.
Batman v Superman: Dawn of Justice just hit the theaters—pitting thousands of DC Comics fans against each other.
Sides will be taken, and the Internet may buzz for weeks. Box office sales will skyrocket. Why? Because Batman vs. Superman is a rivalry crafted through smart branding.
The public loves conflict; it makes for a great story, and conflict is an important part of branding a rivalry. Another strong rivalry came in a human-vampire-werewolf love triangle. Even if you don’t know who they are, you’ve probably heard of Team Edward and Team Jacob.
Stephanie Meyer’s fiction trilogy blew up in 2009 when the first book, Twilight, hit the screen. Teenage girls across the world were swept into a love story that posed a choice between two guys vying for Bella Swan: Edward Cullen, a brooding, sullen vampire who displays an unmatchable love for her, and Jacob Black, a loyal, passionate, lively werewolf.
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