5 marketing strategies to boost referrals
Acquiring leads is crucial to a successful marketing strategy, and referrals should be one of the main targets for attracting clients and increasing your bottom line. Brand managers, take note.
Why? Because referrals are likelier to translate into more clients than leads generated through other marketing methods. According to this study, the two biggest factors that increase the probability of referrals are visible expertise (34.7 percent) and a professional relationship (24.4 percent).
There are two types of referrals—experience and reputation—and your marketing strategy should target both.
Experience referrals are a direct result of working with your business. A previous client is a prime example of an experience-based referral.
Reputation referrals come from people that have heard of your business. Someone who has previously seen your advertisement or engaged with your content online is an example of a reputation-based referral.
Here are five marketing strategies to help generate more referrals for professional service providers.
Related: 8 Reasons a Powerful Personal Brand Will Make You Successful
1. Become an industry thought leader.
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