How PR pros can sharpen their leadership skills
For PR pros looking to grow as leaders this year, consider putting your team ahead of yourself as the best practice. Here a few ways to stay sharp on the leadership front.
Being a public relations professional has its challenges. Those of us who’ve been in the industry for 15 years or more know, if you’re dedicated to finding success in this field, hard work is mandatory.
Finding success doesn’t mean you’re capable of simply browsing through your cell phone, calling a media friend and getting a great hit for a client. I’d consider that type of success only one aspect of our jobs.
Being truly skilled in this profession means you know how to strategically place stories for clients or company, when to tell them that their ideas are missing the mark and how to take the reins when a implementing a strategy. Finding success means you’re not just a “yes” man, but instead, you’re a thinker and a leader who is not afraid to steer the ship in order to meet your client’s business objectives.
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