Embrace these 2018 trends in health care marketing
Marketing health care services is likely to get even more competitive in the coming year. Pay attention to these key issues.
Health care marketing in 2018 is as complicated as ever—if not more so.
Whatever happens with the Affordable Care Act, hospitals and their staffs are still dealing with the challenge of persuading patients to trust them and their facilities.
As you plan your marketing efforts for the year, be prepared to adapt along with these trends:
Video
A report from the Smith+Jones website, a health care marketing agency, reports that “Demand for videos about health is growing”:
While the rise of people googling their symptoms gives doctors agita, it’s a big opportunity for healthcare marketers. What’s great about video content is how easily accessible it is, but its Achilles’ heel is that it can be created by anyone, regardless of their health qualifications. That leaves a big hole in the market for qualified clinicians to deliver health information without straying into dispensing medical advice. The marketer who successfully threads this needle will have a big accomplishment on their résumé.
Social media engagement
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