Institute for Public Relations

JANUARY 3, 2023

Deloitte examined how ethical principles are currently being applied to emerging technology. A survey of 1,794 business and technical professionals actively involved in either developing, managing, or consuming emerging technologies was conducted. Key findings include: 1.)

Ethics 98

Ethics Technology Survey Consumer 98

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 104

Corporate Technology Study Communications 104

Sword and the Script

SEPTEMBER 14, 2022

Perhaps not, according to a survey of “11,889 U.S.-based More than half (55%) of journalists surveyed “say that every side does not always deserve equal coverage in the news.”. “By The survey polled 9,388 Americans for their views ( methodology ). It has less of an impact in my focus areas of B2B technology – but it’s not zero.

Survey 96

Survey Communications Media Engineering 96

Awario

MARCH 11, 2021

The new era of mobile technologies and the popularity of social networks give marketers an incredible opportunity to connect with users and build a closer bond. For more data-driven decision-making, digital marketers still need surveys to collect the information that will help them run user-behavior and sentiment analyses

Survey 178

Survey Tools Marketing Mobile 178

Agility PR Solutions

MAY 12, 2021

Online survey technology has transformed the market research industry. By providing more agile self-service options for programming and executing studies, online surveys have enabled businesses to generate relevant, actionable data more quickly than was previously possible. The combination […].

Survey 141

Survey Study Technology Data 141

Sword and the Script

MARCH 22, 2022

According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Companies are placing a larger emphasis on stakeholder communications and cross-functional collaboration,” according to a press release on the survey quoting Jennifer Sigler , Ph.D., Only 5% said they have less influence.

Survey 96

Survey Communications Employee Technology 96

Sword and the Script

MAY 7, 2021

This year the JOTW survey has seven contributors; results will provide PR and comms benchmarks; plus there’s a chance to win gift cards. That’s one of the objectives of this strategic communications survey, and I’m asking you, dear reader, to consider taking it: [link]. Background on the JOTW survey. Ready to take the survey?

Survey 147

Survey Study Technology Industry 147

PRSay

DECEMBER 17, 2020

According to a new survey by Pew Research Center , most people now working from home had rarely or never done so before the shutdowns. Three-quarters of those now working from home say they have the technology, equipment and workspace they need. The shift to remote work in 2020 has revealed, or perhaps clarified, a class divide.

Survey 193

Survey Employee Video Education 193

Sword and the Script

AUGUST 31, 2021

Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world. It can be seen in adjacent business functions as detailed in two separate surveys of creative teams and of public relations. This group represents 14% of the survey sample (N = ~1,152).

Survey 141

Survey Marketing Groups Measurement 141

Sword and the Script

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing. A few years back I was at a workshop at a conference for legal technology.

Survey 117

Survey B2B Marketing Interviews 117

Sword and the Script

JULY 5, 2022

July is usually a slow month for this monthly roundup of technology news across the PR landscape – and this month is no exception. A statistic in a new report on PR technology caught my eye. Some vendors try to overcome this with offshoring or technology. Using AI to shop coverage of surveys. What’s the statistic?

Technology 93

Technology Software Survey Internal 93

Agility PR Solutions

OCTOBER 17, 2022

New research from low-code platform provider Pegasystems finds that business leaders are doubling down on pre-emptive customer service technology to help meet the demands of less loyal and more digital savvy customers.

Technology 78

Technology Customer Service Survey Study 78

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Karen and Shonali were part of a group of six contributors to the survey and report. Communications technology. About the 2021 JOTW Strategic Comms Survey.

Survey 121

Survey Communications Ethics Measurement 121

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

MAY 21, 2024

Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. When this same survey came out last year (2023) showing marketing budgets had fallen to 9.1% Overall marketing budgets tallied at 7.7%

Agency 109

Agency Survey B2B Media 109

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” The survey polled, 2,400 senior managers (U.S.) Try our services.

Survey 101

Survey Trends Marketing Creativity 101

Institute for Public Relations

MARCH 3, 2023

Stagwell examined Americans’ perspectives on new artificial intelligence (AI) technology. A survey was conducted Jan. 67% of Americans said they were concerned about the safety of generative AI technology.3.) 3.) … Continue reading The Majority of Americans Do Not Trust AI Technology → 27–29, 2023.

Technology 64

Technology Survey Media Social Media 64

PRSay

DECEMBER 7, 2023

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

Journalism 189

Journalism Real Estate Survey Report 189

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 134

Technology Study Communications Survey 134

Shift Communications

AUGUST 29, 2023

So, we conducted a consumer survey. Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. Here is what our survey of 1,000 employed U.S. AI became a PR push for many companies (with an AI tech product and not).

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. of the marketing budget on print.

Survey 98

Survey B2B Marketing Trade Shows 98

Agility PR Solutions

JUNE 14, 2023

Central artificial intelligence pioneer, key developer and, until last month, Google CEO for the last decade, Geoffrey Hinton sounded the alarm bells on the technology he helped bring to life in May when he stepped down from the search giant to “focus on new concerns he now has about AI,” saying that “companies are accelerating […] The post Many (..)

Survey 78

Survey Industry Marketing Google 78

Sword and the Script

MAY 28, 2019

Technology companies opposing (or supporting) the repeal of net neutrality, or an outdoor great marker supporting the environment are straightforward business cases for taking a position. Some of the findings from the survey results included the following: 1) Most say brands should avoid politics. Click To Tweet. Image credit: Pixabay.

Survey 131

Survey Brand Branding Analysis 131

Communications Conversations

APRIL 30, 2018

A recent survey by Dynamic Signal brought some fairly interesting facts to light. Pay close attention to the words used in responses in this survey: Overwhelmed. I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. Constant dings.

Employee 94

Employee Technology Communications Corporate 94

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. adults say they want to work for a company that places a priority on ESG practices, according to a recent survey from multi-national manufacturing and service companies network SK Group.

Automotive 98

Automotive Technology Communications Mobile 98

Solo PR Pro

AUGUST 5, 2019

There’s no doubt that technology continues to have an impact on the PR industry. So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations.

Technology 66

Technology Trends Survey Report 66

Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” According to our survey, they are two to three times more likely to measure signals such as account engagement and intent-based third-party data. >>> Need an extra pair of hands?

Software 126

Software B2B Company Marketing 126

Sword and the Script

OCTOBER 2, 2018

I noticed some as I was reviewing the data from the latest CMO Survey. The CMO Survey concluded the role of marketing has broadened in the last five years. Indeed, the senior marketers that took the survey said as much. The technology? The 1P of Marketing? 25% of CMOs say they have a leading role in market selection.

Survey 97

Survey Marketing Product Launch Analytics 97

Sword and the Script

OCTOBER 31, 2023

The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall. Overall, the survey puts the average marketing budget at 9.2% About 40% of respondents (N = ~126) to this edition of the survey are from B2B product companies. Gartner: 9.1%

B2B 147

B2B Survey Marketing B2C 147

Onclusive

AUGUST 10, 2021

One of the sources of this information is media monitoring and social listening technology. While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past).

Strategy 418

Strategy Survey Automotive Data 418

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. This is cited ahead of leadership quality (76%) and technological innovation (72%).” The purpose?

Financial 152

Financial Marketing Survey B2B 152

Sword and the Script

SEPTEMBER 25, 2018

Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys. The CMO Survey hasn’t reported growth of less than 5% since late 2015. of company revenues.

Survey 88

Survey Marketing Exercises Study 88

ImPRessions - Crenshaw Communications

MAY 10, 2023

If PR teams aren’t at least exploring the best ways to incorporate this game-changing technology, are we even in the “AI arms race?” A Harris survey found that 40% of workers worry that the AI-powered chatbot will replace them; yet 60% are optimistic that generative AI will make them more productive! Let’s be practical.

Publicity 410

Publicity Retail Tools B2B 410

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.

Survey 103

Survey Report Media B2B 103

Agility PR Solutions

OCTOBER 8, 2019

It can be especially difficult for creative professionals to adapt to advancements in technology, according to new research from The Creative Group, a division of global staffing firm Robert Half. The firm recently surveyed advertising and marketing managers about how their teams cope with […].

Creativity 68

Creativity Technology Survey Advertising 68

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. This shouldn’t be a surprise.

B2B 169

B2B Leadership Marketing Software 169