Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. Just a decade ago, SEO was a game of keyword stuffing and backlink farming, but today, the focus has shifted toward user intent and experience.

SEO 85

SEO Mobile Engineering Ethics 85

Critical Mention

MARCH 17, 2022

Social media platforms have provided a space for businesses and organizations to flourish in growing reach and visibility with the help of influencers. Not only will your audience grow, but collaborating with influencers can also help boost SEO. If anyone’s likely to start a trend, it’s definitely a social media influencer.

Social Media 144

Social Media Media SEO Instagram 144

Buzzstream

JANUARY 16, 2024

Luckily, I’ve done much of the legwork for anyone in the SEO and link building world looking to streamline their workflow using Chrome extensions. These are the best SEO extensions to help you finish your work quickly and efficiently. Siege Media based these signals on years of first-hand experience from their link building teams.

SEO 83

SEO Web Tools Analysis 83

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. But does this confined approach to SEO still get results today? Why this “standard” approach to SEO no longer works. Does this mean you should throw your SEO playbook out the window? So what’s the outcome?

SEO 144

SEO Strategy Brand Branding 144

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines.

SEO 134

SEO Strategy Google Engineering 134

Cision

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling?

SEO 174

SEO Engineering Google Writing 174

Landis PR

MAY 1, 2024

Consider the newsworthiness of competitors’ official news and how that yields media coverage and social media engagement. The media almost always looks to websites to do research. Media Scans: Scan the recent coverage that your client’s competitors have received to gauge media presence. Is it different?

Analysis 52

Analysis Writing How To Media 52

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Know that Top SEO Practices are Always Evolving. SEO strategies have expanded and evolved over time. Mobile-Friendly SEO: 53% of traffic to online stores comes via mobile devices – Smart Insights.

SEO 80

SEO Strategy Engineering Mobile 80

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? An endorsement by a media outlet you trust adds credibility to policy issues also. Then go ahead and get into a funny social media exchange with your competitors ( see an example here ).

Media Relations 107

Media Relations Media SEO Newspapers 107

PR Fuel

APRIL 28, 2022

Why write press releases, though? Why write press releases? One of the top benefits of press release writing is the exposure you’ll generate. You can also share your press releases on social media or your blog. Support Your SEO. You can optimize your press releases with SEO to boost your rankings.

Writing 83

Writing SEO Consumer Crisis 83

The Proactive Report

JULY 28, 2014

Verify who you are and what sites you write for. Active social media accounts with followers and engagement. Get links for media sites indexed in Google News. Trust is vital to your search visibility and your news content can provide that trust if you learn how to write and optimize it correctly. Google Authorship.

Google 174

Google SEO Reputation Writing 174

The Resolution Blog

OCTOBER 7, 2015

Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. “Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO?

SEO 120

SEO Engineering Content Marketing Agency 120

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. Use social media. This number is only increasing. Use cookies.

SEO 71

SEO Strategy Guidelines Social Media 71

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. It may be a good time to ramp up your Twitter or LinkedIn activity or start sharing media coverage or company news.

Writing 310

Writing LinkedIn Social Media SEO 310

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Its capability for paid social targeting may surprise you, however. According to SEO expert Andrew Bruce Smith, only 6 percent of Twitter users are active on any given day.

Social Media 233

Social Media How To Insurance Insurance 233

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

PR Fuel

SEPTEMBER 21, 2020

You can benefit from professional press release writing services if you’re nee to press releases. Read on to learn why PR writing in the way to go. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget. Increase SEO Rankings. Target Audience.

Writing 59

Writing SEO Local Advertising 59

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

PR Fuel

MARCH 14, 2021

Do you need to boost your SEO as well as your brand’s authority at the same time? Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. The SEO Benefits of Press Releases. What Are Press Releases?

SEO 52

SEO Engineering Web Trade Shows 52

Communications Conversations

NOVEMBER 12, 2021

As I enter into year 3 as an adjunct professor, it’s occurred to me: there are a number of classes universities really should offer in an effort to better prepare these kids for the real world in digital and social media marketing. 2 – SEO & SEM. 2 – SEO & SEM. Or, what about SEO and SEM?

Communications 155

Communications SEO Social Media Video 155

Contently - Strategy

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. And relevance is fundamental to SEO success. Don’t expect an immediate bump in search engine rankings when you write for intent.

Google 144

Google Engineering SEO Writing 144

The Resolution Blog

AUGUST 11, 2015

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google. Do you quadruple your SEO budget? This is where thinking about online press coverage with an SEO mindset can pay dividends. But of course, we don't live in an ideal world. Or do you give up?

SEO 120

SEO Comparison Handbook Google 120

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. This is where video marketing comes into play with boosting social media engagements. Create a video that starts a conversation. SCHEDULE A DEMO.

Social Media 62

Social Media Video How To Media 62

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule. Find your Target Audience.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly. Send links via SMS texts.

Mobile 109

Mobile Social Media Marketing Media 109

Rock the Status Quo

DECEMBER 16, 2015

From a brand perspective, social media is the gift of a brand platform ; a place to step up to the podium and let your voice ring out. When we share a post on social media–particularly Facebook and LinkedIn–a title and summary of content from that hyperlink are pulled in right along with the link.

Social Media 100

Social Media How To SEO Media 100

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling?

SEO 75

SEO Engineering Google Writing 75

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

Presspage

JANUARY 17, 2018

“We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?” subheads or deck heads) matter to SEO in ways both obvious and obscure. ” Write ‘kickers’ for your headlines. .”

SEO 60

SEO Engineering Mobile Pitching 60

Stern + Associates

MAY 6, 2024

From shaping brands using integrated marketing strategy to business development to SEO, the role of a digital marketer has the power to transform. Clients often approach us for services such as omnichannel digital marketing strategy development, social media management, content creation and marketing automation implementation.

Strategy 71

Strategy Marketing SEO B2B 71

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Why do I write about backlink pitches in a PR blog? Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer?

SEO 100

SEO Pitching Small Business Agency 100

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The power of ideas and proper communication is one that cannot and will not be underestimated. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Plenty of companies are opting to use social media to share company news instead of the classic release. Quality writing rises to the top. Yet a press release can still offer benefits. Here’s why.

SEO 221

SEO Data B2B Writing 221

Sword and the Script

MARCH 4, 2017

I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. Social networks are deluged with content – more than any user can possibly consume. Give our services a try. Talk to Us!

SEO 60

SEO Google Engineering Social Media 60

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. But most of them don’t get picked up by the media and very few are read by the intended audience. Another great press release headline tip is to write an authoritative headline.

Writing 52

Writing How To Engineering Industry 52

Axia PR

APRIL 16, 2022

As you write content (blog posts, stories, and social media posts) with links to external websites, you don’t want long and awkward-looking URLs within your text. Those URLs don’t have to stick out like a sore thumb – you can replace them with anchor text, which is clickable text like this link to our homepage.

SEO 62

SEO How To Engineering Writing 62