DIY media coaching: Using YouTube to media train yourself
Muck Rack
SEPTEMBER 30, 2021
DIY media coaching: Using YouTube to media train yourself
Video Strategy Plan
PR for Anyone
APRIL 13, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. YouTubers upload 300 hours of video content to the platform every minute. For YouTube you want longer-form content to get your watch hours up but actually, most people prefer to consume short-form video.
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Trending Sources
Go from Established to Known
PR for Anyone
OCTOBER 13, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. But what I also did was create a new playlist on my YouTube Channel called Established to Known™. But what I also did was create a new playlist on my YouTube Channel called Established to Known™.
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Why Publicity?
PR for Anyone
AUGUST 4, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There are tons of videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.
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What to do with Media Appearances
PR for Anyone
SEPTEMBER 8, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. You’ve landed in the media. Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! Make sure you go over to the YouTube channel.
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PR Myth #6 – PR is Only for Crisis
PR for Anyone
JUNE 30, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. But beforehand, make sure that you subscribe to our YouTube channel and ring the bell so that you’ll be notified of these. So now I want to talk about that you only need PR when you’re in crisis.
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Public Relations in Marketing
PR for Anyone
NOVEMBER 11, 2021
Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. But before I do that, I would love it if you would subscribe to our YouTube channel, like this video. We put out tons and tons of great content to help you land in the media.
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Back to School Media Pitches
PR for Anyone
AUGUST 25, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Watch this week’s PR Tip here. PR FOR ANYONE.
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PR Myths
PR for Anyone
MAY 18, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch the video above and read the transcript below for some more information and don’t forget to subscribe and ring the bell on YouTube. PR Myth #1 – Hiring a PR Firm will make you famous.
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Social Audio Platforms Public Relations
PR for Anyone
FEBRUARY 21, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’m sure by now you’ve heard of Clubhouse, the new, hot social media platform that is strictly audio. audio social media platforms. What a blessing it was to have had that during Covid.
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These Smart Social Media Tactics Will Help You Prevent A Crisis
Melissa Agnes
SEPTEMBER 16, 2014
A fast food worker stomps in a lettuce bin and posts it on YouTube. A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. 2) Social media training for users in the organization.
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Newsjacking Idea
PR for Anyone
SEPTEMBER 30, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media.
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Pitching News Today
PR for Anyone
SEPTEMBER 1, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Check out this video on letting Tik Tok be your publicist: It’s really about listening and paying attention to what people are talking about and using that to create newsworthy stories the media will care about.
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Pitching Multiple Media Outlets
PR for Anyone
JULY 28, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: How do you your story to multiple media outlets? Many people feel they have one story and that one story might not fit in every media outlet. PR FOR ANYONE.
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Pitch the Media Regulary
PR for Anyone
JULY 21, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. PR FOR ANYONE.
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Pitch the Media Today
PR for Anyone
JULY 14, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Now is the best time to pitch the media, especially television. August is the slowest news time as so many people are traveling and don’t want to forego their vacation for a media appearance.
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Media Storytelling
PR for Anyone
MARCH 16, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Oh, this is good.
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PR Myth #4 – Size Doesn’t Matter
PR for Anyone
MAY 26, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. They want national media exposure: Good Morning America, Today Show, Fox & Friends, CBS This Morning, any of the nightly news shows, CNN, MSNBC, etc because they think size of audience matters.
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PR Myth #2
PR for Anyone
MAY 24, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. And that is that you have to have a press release in order to land in the media. I’m on a mission to debunk PR myths. I’m not sure how many I’ll have but you can see PR Myth #1 here.
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PR Secrets For Scoring Great Media Coverage
ImPRessions - Crenshaw Communications
MAY 8, 2017
For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery.
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Tips for Media Interviews
PR for Anyone
JANUARY 12, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. One of the top tips for a media interview I can give you is to be real and authentic. Don’t try to be someone you’re not. Don’t be flashy or salesy. So what do you do?
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Advertising vs Publicity
PR for Anyone
MARCH 30, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. 3 – publicity is what we call “earned media.” It’s the age-old question… what is more impactful to a business – advertising or publicity?
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PR Campaign Examples
PR for Anyone
NOVEMBER 4, 2021
On both my website/blog I have a listing of success stories and also at the YouTube Channel and look for the success stories playlist. You’ll see many examples of how people landed in the media. Read through these to get inspired on what you can pitch the media, today! But check out the YouTube Channel.
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Public Relations Strategy to Pitch the Media Today
PR for Anyone
JANUARY 5, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Are you looking for strategies to pitch the media today? to pitch the media to land in the media. Happy New Year! Twice a year all states implement new laws. Thank goodness.
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What Skills Make the Best Public Relations Specialist?
PR for Anyone
OCTOBER 28, 2021
Go over, subscribe to my YouTube channel, check out all the information that’s there. And learn how to pitch the media and start incorporating that into your everyday marketing, because I know of no better way than to get hundreds of thousands, millions of people learning about your business. And that is you!
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What to Pitch the Media in May
PR for Anyone
MAY 4, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I always like to give my followers ideas for pitching the media. This week I want to talk about what you should be pitching in the media right now because it’s the beginning of May.
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How to Use Public Relations as a Lead Generating Tool
PR for Anyone
OCTOBER 14, 2021
Here’s a short video I did on this topic: So think about adding media and interviews into your lead generation process and see if it doesn’t help you get more leads and close more sales. The transcript of this week’s video can be found below and remember there are more of these videos and tips on our YouTube Channel.
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How to Give a Great Media Interview
PR for Anyone
JANUARY 20, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. This week, I want to give you some tips on how to give a great media interview. You got the YES! Now how do you give a great interview? Most importantly is to be prepared.
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What to Pitch in October
PR for Anyone
SEPTEMBER 16, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. What are you going to pitch the media in October? Pick one of these and start pitching the media today! It’s almost October. World Blindness Awareness Month. World Menopause Month.
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How to Get in Magazines
PR for Anyone
MARCH 23, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Before I give you that, make sure you subscribe to the YouTube channel and ring the bell so you find out when I put out these new videos every week. What did I know? What I was doing seemed to make sense.
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Three Steps to a Killer Media Pitch
PR for Anyone
DECEMBER 14, 2021
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Landing in the media is as easy as these three steps to a killer media pitch! This week I’m going to give you the three steps for a killer media pitch. Step 1 – The Hook.
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How to Build a Brand with Social Media
PR for Anyone
NOVEMBER 18, 2021
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There is no easier way to build a brand than with social media. It’s an amazing tool to use to grow your brand. And you can do it.
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Positioning Yourself as a Media Expert
PR for Anyone
AUGUST 18, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. PR FOR ANYONE.
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Meet the Media: Hannah Lutz, Reporter at Automotive News
Bianchi Biz Blog
APRIL 3, 2023
Media training with clients – or even a simple interruption to bring them back to focus—would be so helpful. I don’t want the same story as everyone else. Any pet peeves with PR people? My recent pet peeve: when PR people don’t keep their clients on track. Some are camera-off on a Zoom call while their clients ramble.
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How to Create Great Content Fast
PR for Anyone
OCTOBER 20, 2021
The other thing you can do is use this content as media pitches. Check out this short video and remember, if you like these, subscribe to our YouTube Channel >> HERE. Create Content Using Media Pitches. You can even change these up as this list will probably spark some ideas for you too. PR FOR ANYONE.
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PR Myth #5
PR for Anyone
JUNE 10, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Together with my clients, we have over 1 billion views and over $100 million in sales. The system works! It’s time for you to start implementing.
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Pitch the Media
PR for Anyone
AUGUST 11, 2021
You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” You’ve finally done it. ” The answer is no.
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Crisis Management 101: Shark Week Case Study, Pt. 1
Shift Communications
JULY 19, 2017
woke up and saw a Shark Week promo as he waited for a video to load on YouTube. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations. This morning, G.W.
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Meet the Team – Rachel Gardner!
Prohibition
OCTOBER 27, 2023
No day is the same – in one meeting I might be discussing the latest paid social platform updates with an FMCG brand, and in the next conducting media training with university lecturers. What’s your favourite social media platform and why? But I think my favourite platform is YouTube.
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Easy Trick to Land in the Media
PR for Anyone
DECEMBER 8, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups.
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The 6-Step Guide to Creating a Thought Leadership Content Program
Contently - Strategy
JANUARY 26, 2023
To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Many of them offer COVID-19 vaccinations.
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PR Myth #3 – PR Generates Sales
PR for Anyone
MAY 26, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’m still debunking PR Myths and this week is PR Myth #3 which is that PR generates sales.
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Mindset and Media
PR for Anyone
MARCH 10, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck!
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Pitch Around Elon Musk and Twitter
PR for Anyone
APRIL 26, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Elon Musk, Twitter and PR. We had some huge news this week with Elon Musk buying Twitter. What does that have to do with PR? EVERYTHING! I’m always talking about “newsjacking.”
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