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How Public Relations Can Enhance AdTech Marketing

ImPRessions - Crenshaw Communications

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. Despite best efforts, marketing alone isn’t enough for adtech companies to differentiate themselves from the competition and convert customers.

Publicity 203
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Content Marketing and Public Relations

Ronn Torossian

Most people wouldn’t find too many similarities between content marketing and public relations, however, that’s not always the case. Public relations At the […]. The post Content Marketing and Public Relations appeared first on.

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20 current marketing trends in tech publicity to watch

Agility PR Solutions

Technology public relations is an ever-evolving field with emerging trends shaping how companies communicate and market their innovations. Here are 20 current marketing trends in tech publicity: 1.

Trends 106
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How to bring your skills to life in a Public Relations cover letter

Remote PR Jobs

In this piece, you’ll learn insider tips to craft an engaging, persuasive cover letter for any Public Relations and Communications role. How to Structure a Public Relations Cover Letter A Communications or Public Relations cover letter is different from a resume. It is not just a list of skills and qua lifications.

Publicity 249
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5 ways to use email marketing for public relations

Agility PR Solutions

Public relations and email marketing are both powerful tools in any business’s arsenal. Email marketing, though, can boost your PR strategy, as long as you know how to use it effectively to forge connections with your audience. But they don’t come naturally to mind as a pair.

Publicity 106
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What ChatGPT Brings To Public Relations

ImPRessions - Crenshaw Communications

How AI is transforming ad tech and marketing At Crenshaw Communications, we have a history of successfully supporting a range of ad tech brands – from high-growth startups to larger public companies. That’s a win-win for both the customer and the marketer. ChatGPT: an asset or threat for PR?

Publicity 410
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Why Public Relations is the Secret Weapon in Performance Marketing Campaigns

5W PR

Performance marketing tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing have become industry cornerstones. However, there is one powerful tool that often remains underutilized, and that’s public relations.