Sword and the Script

MAY 11, 2021

One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. When the time comes to pitch your plan to the leadership, you begin to realize they don’t have a clue what you’re talking about. For example, you invest a lot of time into research and planning.

Study 96

Study Company Leadership Education 96

Wadds Inc.

MAY 14, 2024

With the right mindset, preparation and action, leaders can use risk management, crisis preparedness and resilience-building to unlock considerable latent value, rather than viewing them as irksome and costly insurance policies,” said Cartwright.

Corporate 52

Corporate Communications Crisis Reputation 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space. These sectors may range from education, government and energy to financial services, healthcare and insurance. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

PRSay

JUNE 23, 2021

While law enforcement and other experts strongly advise against paying a ransom, the decision ultimately rests with the company and possibly its insurance carriers. Getting this extended team on board, up to speed and on speed-dial before they are needed will only add to their value and save precious time when a crisis happens.

Crisis 146

Crisis Insurance Insurance Exercises 146

Scott Public Relations

APRIL 9, 2021

He points out that these findings open up an opportunity for CEOs to step in to fill the leadership trust void, doing so with trust, honesty, facts and empathy. The post Some Thoughts on Trust appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

Insurance 104

Insurance Insurance Nonprofit Healthcare 104

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see. ” 4.

Leadership 40

Leadership Insurance Insurance Community 40

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Thought leadership events, too, can support an expert positioning. A strategic PR campaign can influence the buying decision.

B2B 170

B2B Brand Branding Education 170

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI. There’s a natural incentive for us to make such announcements to show leadership and expertise.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI. There’s a natural incentive for us to make such announcements to show leadership and expertise.

Trends 156

Trends Healthcare Government Leadership 156

Scott Public Relations

MARCH 4, 2020

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Stephen Waddington

DECEMBER 3, 2020

It includes salaries, national insurance, and pension (50-55%) Fixed or operating costs – office space, IT and tools Variable costs – marketing, business development, subscriptions and staff welfare Profit – The most important agency metric along with debtor days.

Agency 124

Agency Insurance Insurance Financial 124

PRSay

JULY 29, 2022

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. “We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. A brand’s communications should remain “simple, short and concrete,” he said.

Communications 157

Communications Public Affairs Insurance Insurance 157

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Thought leadership events. An excellent way to create quality content and gain exposure for a trendsetting company is a thought leadership event. We’ve produced panels and meetings on topics from art e-commerce to worker’s compensation insurance. Often, the narrower the topic, the better.) Bonus tip.

Media Relations 120

Media Relations Agency Media Training Training 120

Scott Public Relations

APRIL 2, 2020

Have they thought about getting health care insurance once they are no longer your dependents? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Do they know how much it costs? Thanks for reading.

Insurance 71

Insurance Insurance Healthcare Technology 71

Reputation Us

NOVEMBER 28, 2022

His leadership decisions have spilled even more. Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. 4 Leadership Essentials: Clear expectations improve employee performance. Musk’s leadership at Twitter demonstrates few of those qualities.

Twitter 78

Twitter Banking Financial Employee 78

Onclusive

JUNE 21, 2017

Skill diversification is career insurance for today’s PR professionals. The best PR professionals “walk the walk” in the sense that they understand the power of raising their own thought leadership profiles, so they can demonstrate best-case scenarios to their clients and customers: the C-suite.

Storytelling 329

Storytelling SEO Community Engineering 329

MaccaPR

JUNE 12, 2024

Yes, pay and other compensation, health and dental insurance, bonuses, and retirement plans matter. For example, your employee giving and match program, your leadership training programs, your skills and career development programs. It matters very much to people where and how they choose to invest that time.

Interviews 62

Interviews Brand Branding Employee 62

Stern + Associates

MARCH 3, 2023

FDR’s reform program would include federal banking and stock market regulations, Social Security and unemployment insurance, and a transformation of expectations the people have of the government. In our own work, we have clients who work in many areas of business and society where challenges abound.

Communications 109

Communications How To Banking Government 109

Scott Public Relations

SEPTEMBER 3, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 52

Insurance Insurance Healthcare Government 52

Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Scott Public Relations

DECEMBER 19, 2019

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Policies 52

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

Extreme Leadership. Using simple stories to get to the “human” side of leadership is part of what makes Extreme Leadership a valuable read. It’s chock-full of incredible research and reports on digital insurance brands to luxury brands and everything in between. To build better work relationships.

Blogging 159

Blogging Pitching Fashion Sports 159

Reputation Us

JUNE 1, 2023

Action 4: Promote Thought Leadership. Action 8: Insure Reputation Risks. In short, the Reputation Actions to take in 2023 are: Action 1: Listen to Your Staff and Foster Staff Pride. Action 2: Explore Web3. Action 3: Highlight Your Leaders. Action 5: Establish a Chief Trust Officer. Action 6: Enhance Social Awareness and Action.

Technology 78

Technology Interviews Reputation Crisis 78

Scott Public Relations

DECEMBER 19, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Deirdre Breakenridge

MAY 1, 2017

Build and Establish Thought Leadership. Beginning her career as a Financial Analyst at American Express and before that as a Bond Underwriter at Hanover Insurance Group, Courtney recognized early on the tremendous opportunity social media presented businesses.

Video 283

Video Facebook Social Media Creativity 283

Onclusive

FEBRUARY 12, 2018

People generally know Overstock.com as one of the leading online home retailers, but are often surprised to know that we also offer: Financial Services (lending, investments, credit cards, and insurance). guide our efforts, including developing and measuring KPIs and clearly communicating both goals and results with leadership.

Interviews 223

Interviews Retail Data Engineering 223

Barokas

DECEMBER 8, 2017

A great example is a recent Vertafore survey we used to discover the sentiments of millennials working in the insurance industry. After polling 3,500 respondents, we uncovered that nearly 82 percent of millennials would recommend a career in insurance. Which, to be honest, surprised me, and interested the media as well.

Data 60

Data Insurance Insurance Survey 60

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. B2B companies can engage and attract followers through educational and entertaining content. But physical events can only go so far, and they are costly.

B2B 170

B2B Social Media Media Education 170

PRSay

AUGUST 30, 2023

In industries such as insurance or banking, consumers typically have just one provider or preferred vendor, so it probably wouldn’t work for two competitors to team up. It could make sense for two of these brands to team up for a collaborative product that speaks to their shared audience of snackaholics, inherently resulting in dual success.

Brand 132

Brand Branding Film Insurance 132

Scott Public Relations

AUGUST 20, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Scott Public Relations

MAY 13, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 55

Insurance Insurance Healthcare Publicity 55

Stern + Associates

MAY 20, 2022

They can also find ways to subsidize investments by labs to expand capacity, to help untangle medical insurance complications so tests are covered, and to prompt innovations in testing.”. In the absence of federal leadership, it’s up to governors to step to the fore.”. Doing so will require new forms of coordinated governance.

Government 62

Government Insurance Insurance Privacy 62

Stephen Waddington

NOVEMBER 5, 2019

It’s an area where the PR industry has lacked leadership and been slow to provide guidance. Last year insurance provider Hiscox created influencer and public figure protection as an insurance solution for individuals who live their lives in the public eye. It’s been viewed by more than 1,000 practitioners.

Insurance 68

Insurance Insurance Government Advertising 68

Scott Public Relations

OCTOBER 13, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Hosted panels are generally thought leadership and branding opportunities. A panel could succeed with a few food stations.

B2B 136

B2B Leadership Trade Shows Insurance 136

Communications Conversations

JUNE 15, 2020

Jack Salzwedel with American Family Insurance. So, here’s what it seems we need to see more of from companies in terms of longer-term, sustainable change: Create more opportunities for more African Americans in leadership positions. ” We saw more CEOs come forward with messages of support for Black Lives Matter.

Company 88

Company Insurance Insurance Local 88

wiredPRworks

APRIL 6, 2022

Ted insures flawless audio delivery for live productions and radio broadcasts as a system engineer for teams like the Indianapolis Colts, Butler University Basketball, and Indiana University’s football and basketball teams. Few job settings require such acute and constant attention to detail as a live sporting event broadcast.

How To 52

How To Engineering System Insurance 52