Cision

OCTOBER 6, 2015

To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. Use that time to write a quick news story about the interview topic that quotes only their joke—and makes them look ridiculous in the process. Get our PR Starter Kit today!

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Interviews How To Healthcare Media Training 120

ImPRessions - Crenshaw Communications

JUNE 12, 2019

Even if the executive spokesperson — usually the CEO — is naturally charismatic and confident facing the media, she should never venture into the public eye without media training. For PR tips on successful media training , see our earlier post. PR people cannot control the media.

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Media Training Training Agency Crisis 256

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog.

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How To Writing Blogging Crisis Management 107

ImPRessions - Crenshaw Communications

JUNE 20, 2019

For more on writing stellar bylines , see our earlier post. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Media training.

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Agency Publicity Media Training Training 188

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. And those are the kinds of things that the media loves. So that is this week’s Free Publicity Friday PR tip.

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Pitching Television Trends YouTube 130

PR for Anyone

OCTOBER 28, 2021

What is the media talking about right now and/or what is relevant right now (seasonality, relevance, etc) and how can you insert yourself into that conversation? You need to understand how to “hook” a journalist in with a great subject line so they read your newsworthy story idea. Google makes that very easy for us!

Publicity 130

Publicity Pitching System Small Business 130

Prohibition

APRIL 24, 2020

PR’s still play a vital role in assisting the media, in fact they are needed more than ever with journalists’ hectic schedules and unpredictable breaking news. With that in mind, here’s some advice on how to approach reaching out to journalists and maintaining a good relationship with them during this time.

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Pitching How To B2C Meeting 62

PRSay

MARCH 19, 2020

Below are my tips on how to ace these interviews; most of which also apply to online meetings and conferences. Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years.

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Interviews Video Meeting Skype 210

PR for Anyone

DECEMBER 7, 2021

Look how easy it is to have access to a celebrity. So the media we don’t need to hire an expert, but you need the skills to learn how to do it properly. Who writes about your industry for this publication. We have access to anyone and everyone. I’ve shown you this before. Use Google.

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Publicity Video Pitching System 130

PR for Anyone

MARCH 16, 2022

Whether you are sharing a customer journey, a customer experience, writing your about section on your website or LinkedIn, etc., Instead of just posting on social media , incorporate a story, give your insight, your feedback, an example. The best way to do this is through the power of storytelling. it needs to be based on a story.

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Storytelling Media Video YouTube 130

PR for Anyone

DECEMBER 14, 2021

I actually just interviewed somebody in the media an Executive Producer from a morning show and she said the same thing. Don’t write this long stuff. Like what is it that’s going to draw that journalists in to read your pitch, your email. Make sure it’s concise. Just tell them what it is. Make it short. Make It Sweet.

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Pitching Media YouTube Video 130

The Proactive Report

AUGUST 28, 2018

Adam Catzavelos did write an apology on Twitter but it wasn’t well received. PR Takeaways: Hold social media training sessions with all employees, including execs. Train your staff how to correctly word an apology, if after all that training they still do something terminally stupid.

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Training Social Media Video Employee 148

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Conduct research on the media outlet and interviewer.

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Media Training Training Interviews Media 183

Deirdre Breakenridge

MARCH 25, 2015

You may have a very distinct idea of what you want to write about as a guest contributor to my blog, or perhaps what your executive might want to talk about on Women Worldwide. There are other tips to get personal with the media. Whether you’re a media person or a PR professional, please weigh in with your best advice.

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Pitching Radio Newspapers Print 150

PRSay

AUGUST 30, 2022

Of course, using video demands that executives know how to speak on-camera. And it starts with candid PR counsel and media training. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills. Ford’s CEO Jim Farley is excellent at it.

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Employee Real Estate Video Internal 88

PRSay

APRIL 19, 2019

Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. If that day finished out the way it started, then there’s no way would I be writing you this post. So, mark up your calendar and actually set some goals.

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Hotels Training Viral Pitching 133

PRSay

SEPTEMBER 28, 2018

After the coverage, you should write a “non-thank-you note” expressing appreciation for the coverage without sounding like they did it for YOU. We should learn that from watching what they write or air. A good question to ask is “How is the changing media environment is affecting you personally?”.

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Media Pitching Media Relations Writing 152

Shift Communications

JULY 26, 2017

The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. Also, some reporters may only be on the hook (sorry) to write one Shark Week story. So whom should G.W.

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Case Study Crisis Study Crisis Communications 101

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? Here are my top four blunders, with some advice on how to improve. 3) They don’t know what information can or cannot be shared with media.

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Interviews Media Training Training Trends 60

PRSay

JULY 10, 2019

Many PR practitioners let uncertainty they are feeling in their gut creep into their language in the emails they write to media. When you tell a journalist that you’re “bugging them,” that’s often how they end up feeling about you. It’s the same when you write pitches and follow-up emails. Now back to the airplane.

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Pitching Travel Airlines Writing 139

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. How did you get your start in PR? It was a perfect fit for me, combining my love of politics with writing, which I found to be one of my strongest skills.

Social Media 120

Social Media Reputation Crisis Media Training 120

Polaris

MARCH 17, 2015

Expertise in different areas is available in one office, including media training, investor relations, specialized writing talent and more. To help you with your decision, we created a free ebook: How To Avoid 7 Common Mistakes Marketers Make When Hiring a PR Firm . Multi-National PR Agency: The Pros.

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Agency eBook Training Media Training 100

Public Relations Sydney

AUGUST 11, 2014

Write out a game plan – what do you want to get across to the journalist? By following our example media policy, you can build relationships with journalists and the media that will benefit your business and support the growth of your company in the long term. Do not to do the interview yourself.

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Policies Examples Media Interviews 57

PRSay

NOVEMBER 28, 2018

This was the classic tech pitch — writing to “introduce” a technological tool that gauges public sentiment on issues and purports to use AI to deliver new and different insights. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Smart approach.

Pitching 140

Pitching Travel Software Groups 140

Norton's Notes

OCTOBER 17, 2014

Zak Avery writes about everything Beer related, opinion pieces to beer related events and everything in between. A freelance project manager and writer, Jen writes some really informative reviews and advice pieces especially for families, like how to make gardens kid safe and how to label things when moving house.

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Blogging YouTube Writing Fashion 77

Barokas

JANUARY 7, 2019

I started thinking about how to embrace everything that is authentic and good, while also keeping a steady pace of progress and improvement. improve – see how that works!?) Deepen relationships with media and influencers that favor competitors. It was clear that I needed to modify (i.e.

Case Study 60

Case Study Construction Exercises Media Training 60

PRSay

MAY 31, 2018

You don’t just learn a template for writing a good pitch email. I think the best kind of media relations, and the most effective kind of media relations (long term), is the kind where you actually explain everything you’re doing out loud, right to your media contacts, and they keep coming back for more.

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Media Relations Media Pitching Course 89

Waxing UnLyrical

NOVEMBER 4, 2015

PR school taught people why great writing is an essential part of the profession. Using our smartphones to capture ideas in images and learning how to fine tune and edit them so they don’t look like an after thought. Use brevity in your writing and try to think of images that can better convey your points.

Mobile 40

Mobile Film Media Training Video 40

wiredPRworks

FEBRUARY 11, 2016

LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Find out how to define your business and personal branding style with values and messaging that keep you – and your clients – focused. How SEO works to get you in front of search engines and people. SOCIAL MEDIA TRAINING SUCCESS TRACK.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

JUNE 24, 2015

No, like any good researcher, he knows how to ask the kinds of questions that help Batman point himself in the direction he needs to go. He’s president of a consultancy, Martin Waxman Communications , writes a monthly column for Marketing Magazine and is one of the hosts of the Inside PR podcast.

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

Communications Conversations

NOVEMBER 11, 2022

Over the last 13 years, I’ve learned all the usual lessons about networking–how to prepare for a coffee meet-up, what to wear, how to follow-up. Lesson #2 – Learned how to build mutually-beneficial relationships. We did a social media training together at Pinehurst–the birthplace of golf in the U.S.

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Meeting Social Media LinkedIn Groups 68

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Being stood up by a journalist is embarrassing, and it can even make the PR rep look bad, which is why meticulous confirmation in writing is always necessary. Media prep didn’t stick. I’ve hosted media interviews more than once where the journalist has said, ‘Remind me what we’re talking about again?’

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Interviews Product Launch Radio Media Training 309

Cision

SEPTEMBER 14, 2015

And more often than not the people speaking with reporters aren’t properly prepared, says The Media Training Bible author Brad Phillips. At his Cision webinar , Brad, also known as Mr. Media Training , outlined several mistakes that executives often make before and during media interviews and how to correct them.

Interviews 120

Interviews How To Media Media Training 120

Polaris

APRIL 28, 2015

News releases are tricky to write … and to edit. Remember how you organized the essays you wrote in college? Communications professionals write media releases as an inverted pyramid , with the most substantial information at the beginning, and other details following in order of diminishing importance. Step #6: Accuracy.

How To 100

How To Marketing Writing Training 100

Mora Communications

AUGUST 31, 2015

If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough. But you’re wrong; you can interest the national media.

Media 49

Media Local Insurance Insurance 49

Mora Communications

AUGUST 12, 2015

One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. Too many people believe that next TV interview or magazine article is going to be “it”. It’s going to change their lives. That one story will turn it all around. All of their problems will be over.

Publicity 49

Publicity Interviews Media Relations Company 49

PR for Anyone

MAY 24, 2022

Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. You don’t need to send out an expensive press release to land in the media. You should only put logos on when you are interviewed or quoted. So that is this week’s free publicity tip.

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