Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. So, you can do it too.

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PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

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Cision

MAY 16, 2016

Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. Treat your internal publics like your external publics. “Internal communications should not be treated as a one-size-fits-all proposition.” Whatever we hope to accomplish, we need to measure.

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PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. The good news: There are a lot of things you can measure.

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Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What makes it stand out from other books on the subject of internal communication?

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ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Internal comms should be easy on the eyes.

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Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

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ImPRessions - Crenshaw Communications

AUGUST 16, 2023

International Women’s Day (March 8) : Leverage this day to highlight the contributions of women in tech within your organization, or unveil initiatives that promote gender diversity in tech. The post How To Use Timing For Top B2B PR Results appeared first on Crenshaw Communications.

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ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol.

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ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol.

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How To Case Study Meeting Pitching 203

Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). But rest assured, those days are over.

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Katie Paine's Measurement Blog

FEBRUARY 20, 2023

The Integrated Communications Measurement Dashboard The Integrated Communications Measurement Dashboard eBook is designed for communications professionals who want to see all their metrics in one place. The Guide includes: A checklist Vendor guide Detailed how-to instructions Quick-start guid e

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Remote PR Jobs

SEPTEMBER 25, 2023

From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow — there are a number of reasons why business owners need to learn how to write and distribute a press release. I’ll focus on part one of that process: how to write a press release.

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ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

During the brainstorm session, do not shut down any ideas, no matter how far-fetched they may seem, as you never know which remark can plant the seed for a great idea. Measure performance daily. The post How To Make A Killer Content Calendar appeared first on Crenshaw Communications. Of course, every.

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Onclusive

JANUARY 20, 2020

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks.

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ImPRessions - Crenshaw Communications

JULY 15, 2020

Here’s how to protect your brand’s reputation and thrive even during the COVID era. That’s why all devices must be secure and security measures clearly communicated and enforced. It’s amazing how humanizing a humble response to criticism can be for a business or personal brand. Know SEO basics.

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Prohibition

AUGUST 3, 2023

With PR, sometimes it can be hard to measure as one of the main things we get asked about is increasing brand awareness. By consistently measuring and evaluating our work, we can gain valuable insights, and make data-driven decisions to be able to demonstrate the value of PR to our clients and stakeholders. Let’s talk a look.

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5W PR

FEBRUARY 28, 2024

Bringing the A-game Design a visually stunning and functional booth, train the internal team to be brand ambassadors, and prepare eye-catching promotional materials because presentation matters. Tracking and learning Measure the social media engagement, website traffic, and leads generated during and after the event.

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Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. How Do Metrics Matter to You? Without the right metrics, you haven’t got good measurement.”. What Was Covered on Day One?

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Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

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ImPRessions - Crenshaw Communications

JANUARY 29, 2019

The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth. Other resources may be internal. The post How To Develop A Winning PR Strategy appeared first on Crenshaw Communications. Test it with research.

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Stuart Bruce

JUNE 3, 2015

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. Measuring the ROI of PR is a myth. Don’t ask how, but ask why you measure PR.

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Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. How do you know what’s working?

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Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” How to leverage data during a crisis and which tools can help. Sharam began by describing how the New PR World impacts a crisis. Measure: Monitor and measure results in near real-time to track the situation. Assign roles. Be flexible.

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The Resolution Blog

OCTOBER 26, 2017

Precious time to learn new skills or get better at measuring your work… №2. There is no silver-bullet in PR measurement. Tools for measurement will help. With all PR measurement remember…. Read presentation from the PRSA International PR conference above. I reveal just how big these budgets are.

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NewsWhip

APRIL 7, 2022

We’re here to show you how this is possible for your brand, by using the example of home improvement retailer, Home Depot, using NewsWhip Spike. Measure conversations in real time. If you would like to see how NewsWhip Spike can be used to monitor your brand, request a demo here. . There were over 45.7k of that total.

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Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Cision Impact: True Measurement of Earned Media Value . Turning Point.

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Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

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Onclusive

JUNE 17, 2021

The purpose of this whitepaper is to help communications pros understand how to plan powerful PR campaigns using data and analytics. Our recommendations are based on the frameworks developed by AMEC, the International Association for the Measurement and Evaluation of Communication. They must be carefully planned.

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Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

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Shift Communications

OCTOBER 14, 2016

PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. Yes, it can be difficult to understand how to justify your team’s hard work to management, or to measure PR’s contribution to the bottom line. But, don’t forget about measuring the quality of coverage.

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Katie Paine's Measurement Blog

FEBRUARY 2, 2023

So it behooves us to take all measurement predictions with a bucket-load of sand. Good measurement data is the best way to get ready for whatever will crash through your doors in the coming year. But now that Google has incorporated it into their analytics, it’s going to revolutionize how we measure our impact.

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Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. How do you know what’s working? Media Measurement.

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Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Measure what matters. Occasionally there’s a mismatch between how a client incentivizes their agencies and the most meaningful business outcomes. Be an internal champion. The post How To Get The Best From Your PR Agency appeared first on Crenshaw Communications. A professional agency team will understand.

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Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. Sullivan and Burke gave insight into how to determine the right influencer for your target audience and how to nurture those relationships. Get goals aligned.

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Cision

MAY 26, 2015

Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. Executives want an explanation of how those numbers are turning into actual revenue for the company. Want to learn how to get the most buzz for your buck? Determine How to Measure Your Metrics.

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Onclusive

JUNE 24, 2020

Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. Owned media strategies are no exception.

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