Business Wire

FEBRUARY 21, 2017

The key to writing a good news release headline is to be both compelling and informative. While headline writing isn’t an exact science, a common formula includes the use of a number or trigger word + adjective + keyword + promise. This is why, when it comes to news releases, you write your headline after you write your news release.

Writing 213

Writing Report How To Google 213

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. Building links is supposed to take work.

Google 71

Google Infographics Pitching Resources 71

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Cision

MAY 10, 2017

Automattic (the creators of WordPress) recently released a Google Docs add-on aptly named, WordPress.com for Google Docs. It’s a pretty simple add-on that allows you to draft and publish posts from Google Docs directly to your WordPress site. But what are the benefits to using Google Docs to draft content instead of WordPress?

Google 225

Google How To Enterprise Tools 225

The Proactive Report

JULY 28, 2014

Google doesn’t think so. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are a known and trusted source. Trust is the X-factor that bulletproofs your site from Google slaps and algorithm updates.

Google 174

Google SEO Reputation Writing 174

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. Utilize keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find high-ranking keywords with moderate competition. Write for your audience, not just for search engines.

Engineering 100

Engineering Writing Mobile SEO 100

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Melissa Agnes

MAY 7, 2014

A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. On April 15, 2014, Google had a one day sale of its Google Glass. This beta version cost $1,500 a pop that you had to pay by using Google wallet. So why am I writing about this? Well, for two reasons.

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Google Privacy Data Video 214

The Proactive Report

JUNE 29, 2015

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. Quality Content Checklist.

Google 100

Google Training Engineering Web 100

PR Fuel

AUGUST 12, 2021

About 65% of marketers struggle to create engaging and Google-loved content. Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Instead, consider these 10 benefits of requesting press release writing services. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

The Proactive Report

JUNE 27, 2014

A few weeks ago I wrote about how the Google Panda 4.0 It’s a sad comment on the state of the PR industry when a search engine has to teach us how to write press releases. They should have been policing the quality of the releases on the wire long before Google wielded the big Panda stick. update was affecting PR content.

Google 174

Google Industry Guidelines SEO 174

The Proactive Report

DECEMBER 16, 2014

That means you have to learn how Google operates and keep up with their constant tweaking of the algorithm. So Google counts links from other sites to your content and weights the value of those links. Sharpen up your writing skills and creativity. Content Marketing Online PR digital PR google online PR Penguin SEO'

Digital PR 154

Digital PR Google SEO Content Marketing 154

Stuart Bruce

APRIL 2, 2020

A new news trend tool lets you see and search what journalists are writing about.

Writing 128

Writing Trends Tools Google 128

Prowly

OCTOBER 29, 2019

The post The Pros and Cons of Using Google News as a PR Strategy appeared first on Prowly Magazine. But then again, there are still a few people out there who do not know how to get their content discovered and read. This is one reason why SEO can be challenging and at times frustrating.

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Google Strategy SEO Web 128

PRSay

FEBRUARY 6, 2024

Would you like to learn more tips for writing better stories and otherwise drawing readers in and moving them to act? If so, then please join PRSA and Ann Wylie at one of their 2024 writing classes You’ll learn to tell better stories, write better headlines — even write better, easier and faster.

Writing 195

Writing Insurance Insurance Construction 195

ImPRessions - Crenshaw Communications

APRIL 28, 2016

Clearly it can be challenging to find the focused time for longer pieces of writing. . Yet quality writing is vital in PR. Written content says much about a company or brand’s value proposition in a competitive market, and strong writing skills remain a top desired quality for PR talent. And that’s just the morning!

Writing 120

Writing Exercises System Interviews 120

PR 20/20

NOVEMBER 28, 2022

Long story short, you can run thousands of reports in Google Analytics to evaluate the strength of your marketing program, particularly your website. Your Google Analytics data analysis may be prompted for various reasons, including strategic planning, benchmarking, or campaign evaluation. What were the top traffic-driving channels?

Analytics 52

Analytics Google Case Study Data 52

Cision

APRIL 27, 2015

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. Google Analytics without an understanding of its mechanisms is useless hammer. The first question you might have before we dive into Google Analytics is “how much of GA is free?”

Analytics 120

Analytics Google Measurement Data 120

Contently - Strategy

MAY 20, 2024

In fact, nearly 50% of shoppers today begin their research with Google —so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. When you optimize your website’s tech aspects, you make it easier for search engines like Google to find, crawl, and rank it.

SEO 98

SEO Engineering Content Marketing Google 98

Buzzstream

NOVEMBER 10, 2020

So when writing your pitches, avoid including too much fluff or making them dig for the main story. Initially, when writing pitches, I was also guilty of waffling for several lines rather than explaining everything in one concise line and letting the data speak for itself. looks in her BrightonSEO 2020 talk, below, too.

Pitching 164

Pitching Writing Digital PR How To 164

The Resolution Blog

JUNE 17, 2015

Ensure that you stay on the right side of Google. Without being aware of Google's guidelines and setting up your advertorial correctly, you could be in danger of burying your entire client's content online and making it completely un-searchable. Read on, then go and download the complete free e-book. About Stella Bayles.

Google 120

Google Guidelines SEO System 120

PR 20/20

APRIL 23, 2019

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website. Questions to Ask of Your Google Analytics Data. Goal Monitoring Questions.

Analytics 102

Analytics Google Case Study Data 102

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. And I’m not the only one who thinks so, Google thinks so as well. Google has actually started to penalize websites that don’t provide mobile users with a mobile-friendly experience. It involves your website.

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Crisis Communications Mobile Google Crisis 154

PR Fuel

SEPTEMBER 21, 2020

You can benefit from professional press release writing services if you’re nee to press releases. Read on to learn why PR writing in the way to go. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget. Achieve Instant Exposure. Boost Website Traffic.

Writing 59

Writing SEO Local Advertising 59

Buzzstream

JULY 26, 2018

I’m speaking particularly of the case where somebody wants me to write about something and, for some reason, instead of sending me one email, they subscribe me to their mailing list. Google evaluates campaign emails holistically. Bet on Google, Microsoft and other mail providers getting better and better at this over time.

Google 76

Google Interviews System Pitching 76

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52

Writing How To Engineering Industry 52

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Guest blogging is when you write a unique article to be published on an external website. So, you can do a Google search for something like industry + “blog,” articles,” or “resources.” I’ll be blunt: they are never good.

Blogging 62

Blogging Google SEO Writing 62

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 97

Local SEO Strategy How To 97

Waxing UnLyrical

APRIL 11, 2013

Google recently announced it is killing off several of its services, which it does from time to time. This time though, Google cut services for a tool that isn’t just “popular.” ” Google Reader is the bedrock for how many people collect information on the Internet. He also blogs.

Google 110

Google Social Media Groups Twitter 110

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2023

How to write an intriguing pitch Whether you’re an Account Coordinator or a PR veteran, you will be pitching stories… a lot of stories. Anyone can find around 50 contacts and put them in a google sheet and send their pitch out to the list. As someone working at a top PR agency, I know there were some missing courses.

Pitching 292

Pitching Crisis Communications Ethics Course 292

Stuart Bruce

MAY 22, 2017

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis. The answers are delivered through rich and immersive multimedia content – some produced by UNHCR and some provided by Google.

Google 79

Google Crisis Pitching Training 79

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

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Trends Marketing Wikipedia Reddit 182

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. However, don’t be afraid to pitch freelancers, as your pitches can sometimes spark ideas for us when writing features.

Writing 71

Writing Pitching Study Data 71

Sword and the Script

AUGUST 27, 2016

Few companies have ushered in the error of online influence like Google. Google influences online marketing. Google has done and continues to do interesting things. And so Google is the theme for this week’s Unscripted Marketing links. 1) Google’s War on Popup Ads. Live by Google. Die by Google.

Google 60

Google Mobile Transportation Content Marketing 60

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Some are bad – causing Google or other search engines to penalize content. Editorial links are arguably the best kind of backlinks – Google considers them an example of a favorable linking strategy. Journalists, writers, and bloggers will write about it and link to Apple because, well, it’s the iPhone.”

SEO 203

SEO Engineering Google Examples 203

Waxing UnLyrical

FEBRUARY 6, 2013

So when Kami asked me if I’d write a guest post for her, there was no way I’d say “no.” And I continue to guest blog whenever I can, because it’s just such a terrific thing to do, to stretch one’s writing and creative muscles. Just write. To just write. And just write.

Writing 108

Writing Blogging Conference Creativity 108

Ishmael's Corner

JUNE 24, 2015

I expected more from the Google job description in its search for the next Doodler. The post Google Job Description: Doodle This appeared first on Storytelling Techniques For Effective Business Communications. Job descriptions can serve as a litmus test on whether a company gets business storytelling.

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Google Storytelling Communications Company 60