ImPRessions - Crenshaw Communications

MAY 1, 2024

Much of the recent news surrounding Diversity, Equity and Inclusion of late is negative. DEI programs have been banned in states like Texas, and the backlash hasn’t stopped there. Axios reports that businesses have “ backed away from DEI programs over the past two years in the wake of widespread attacks from lawmakers , high-profile rich guys and conservative activists.” NPR, which ramped up diversity efforts to combat Covid-era viewership decline, is facing a double-whammy of

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Leadership Corporate Study Survey 203

Agility PR Solutions

MAY 1, 2024

Shaping the public’s perspective of your brand can be achieved through several public relations initiatives. If you’re looking for a holistic approach to PR, the PESO model might be the answer for you. In this article, we’ll discuss the PESO model’s ins and outs. We’ll cover what the PESO model is before we dive into […] The post Decoding the PESO model: A comprehensive guide for PR appeared first on Agility PR Solutions.

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Brand Branding Publicity Media Relations 165

NewsWhip

MAY 1, 2024

Since our founding, NewsWhip has been dedicated to being the most quantified and real-time technology for media and social media monitoring. We want to make it possible for our users to understand the stories shaping the world – as they are happening. Unsurprisingly – in recent years, AI has played an increasing role in our products, and how they are used.

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Agility PR Solutions

MAY 1, 2024

No matter the size of your business, well planned and executed marketing is critical to success, which we all can agree on. But another industry truth is that marketing strategy isn’t straightforward and requires consistent shifts and pivots as the market fluctuates. Therefore enterprises and big-budget brands invest in the best and brightest communicators they […] The post Communication breakdown: Small businesses struggling to market effectively due to low confidence, limited time, and l

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Small Business Enterprise Communications Marketing 106

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

MAY 1, 2024

Consider these best practices and industry examples to weave newsjacking into your PR strategy. If you caught our blog post about newsjacking and how it can increase your visibility and boost sales, you might have been left wondering exactly how to get started putting this tactic into practice. We’re back with more on how you can find the right stories for newsjacking and examples of how to execute this in the media.

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How To Brand Branding Examples 71

Axia PR

MAY 1, 2024

Google vs Tesla: The ultimate corporate communication showdown College protests showcase need for effective leadership communication 60-second close: Strategic communication requires the right perspective

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Communications Leadership Google Corporate 71

Agility PR Solutions

MAY 1, 2024

Comms pros have never been under more pressure to prove the value of their strategies and initiatives, and as a result, to improve their approach. The obvious million-dollar question is how exactly can marketers do this? New research from audience measurement, data and analytics giant Nielsen explores communicators’ priorities and plans to improve ROI in […] The post On the road to marketing ROI: New Nielsen research takes the industry pulse on budget allocations, KPIs, martech, and provin

Industry 101

Industry Marketing Analytics Measurement 101

Culpwrit

MAY 1, 2024

As college commencement season begins, some four million graduates are deciding whether they’ll receive their degrees in person or by mail. Having made the wrong decision decades ago, I felt a need to urge 2024 grads to do as I say, not as I did. Walk! Most graduates this year missed their high school… Continue reading Commencement: To Walk or Not to Walk?

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Wadds Inc.

MAY 1, 2024

Publishers are facing a new threat of disintermediation and revenue loss from the use of their content to train AI systems. Large language models (LLMs) such as Claude, Gemini and ChatGPT are only as good as their training data, which is often sourced from large chunks of the internet, Google Books and Wikipedia. These models require regular updates with contemporary data to stay up-to-date.

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Training Survey Data Wikipedia 59

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Landis PR

MAY 1, 2024

In life, it’s usually not a great idea to compare yourself to others…but in communications? Invaluable… A competitive media analysis helps your agency’s team and your clients understand, compare and leverage competitors’ messaging and communications tactics. It is valuable input for drafting your clients’ key messages and developing an effective public relations plan.

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Analysis Writing How To Media 52

Medianet Australia

MAY 1, 2024

As a knowledge-worker for the crafts, Dr. Kevin Murray strives to support craft-makers through information and advocacy. Garland Magazine thus seeks to weave the stories and practices of craft, sharing its rich tapestry to a wider audience.

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Institute for Public Relations

MAY 1, 2024

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Community 52