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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

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What Is Google Perspectives and How Will It Impact Content Strategy?

Contently - Strategy

These users prefer content that feels like it was created by an authentic person rather than something churned out by an SEO strategy. With Perspectives, Google is trying to prioritize unique creator-led content found in videos, Reddit threads, and social media posts over content like product pages, blog posts, and professional articles.

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Level Up Your Content Campaigns Through Next-Gen Channels and Mediums

Contently - Strategy

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

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How to Leverage Emotions to Boost Digital PR

Cision

So, which emotions do you need to target to make your content more shareable? Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. He specializes in SEO and Content Marketing activities.

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28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm

Sword and the Script

If you enjoyed this post, you might also like : Why Content Marketing and Public Relations Need Each Other Image credit: Photo by bady abbas on Unsplash The post 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm appeared first on Sword and the Script. All considerate inquires will be reviewed carefully.

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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Lack of buy-in.

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. Content Marketing' And to make the story even more interesting, he organized a flash mob encouraging everyone in L.A. to visit and play in Caine’s Arcade. Dig deep and begin your presentation by telling a story.