5W PR

MARCH 29, 2023

The health and wellness industries have gained attention as consumer awareness of physical and mental well-being increases. It also includes pharmaceutical and medical device businesses. Despite seeming similar at face-value, there are distinct differences between the two.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Cision

APRIL 29, 2015

Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D. Will the references to a company like Valeant Pharmaceuticals International Inc. Valeant Pharmaceuticals International Inc. leave me with a favorable or unfavorable impression of the brand?

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

PRSay

MAY 9, 2023

But unless it’s a consumer product and an influencer’s post leads directly to the purchase, it’s generally hard to track. With pharmaceuticals for instance, patients might talk to doctors months later about a treatment they had seen in an earned media placement. Does EMV even matter?

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

ISEBOX

OCTOBER 26, 2016

Healthcare professionals and consumers are demanding information. And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. Round 1- Mobile Responsive: We never know where, or how our audience is going to receive our pharmaceutical campaign content. ISEBOX: YES. Advantage: Draw.

Pharmaceuticals 70

Pharmaceuticals Enterprise Mobile Analytics 70

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

It’s still extremely important for any B2B or consumer content marketing program. In pharmaceutical PR, they call it “conditioning the market.” Start content well head of a key launch or event.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Cision

MAY 17, 2016

Our ability to engage with consumers will continue to become more intimate and the metrics and learning behind engagement will include everything from retention rate to heart rate. This is a good thing, not a “big brother” thing, as consumers will receive content that is increasingly relevant to their specific interests.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. The channels you choose depend on your target audience’s preferences and where they will most likely consume information.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

ISEBOX

DECEMBER 14, 2016

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. mHealth solutions are an effective way for pharmaceuticals companies to enhance consumer engagement, such as by offering such relevant, information on where to find a provider or streamlining prescription renewals.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Mindful Marketing

AUGUST 13, 2022

It’s nice that company sponsorship has been democratized, but with so many people pushing products, how can consumers survive the promotional onslaught? For example, doctors often prescribe pharmaceuticals they’ve never tried. ​ Hopefully, most influencers will have the conviction to self-regulate.

Pharmaceuticals 75

Pharmaceuticals Advertising Advertising Consumer 75

Mindful Marketing

MAY 8, 2021

The health tips will create goodwill and trust: Consumers appreciate when companies do things for them without asking for anything in return. Another way to view it is Excedrin is greatly increasing the top of its sales funnel, or its brand awareness, which will inevitably mean more consumers taking action.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

Prohibition

MARCH 30, 2021

Will this ruin any trust between the retail giant and consumers? In February we saw pharmaceutical corporation and COVID vaccine producer, Pfizer, and Matt Hancock MP get into a very public spat. It’s certainly not going to do them any favours when it comes to credibility. Matt Hancock Vs Pfizer.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

ISEBOX

FEBRUARY 2, 2017

More than one-third of physicians say that direct-to-consumer advertising should be banned. Consumers are savvy and you risk insulting them. Harvard Business Review conducted a survey on what makes consumers “sticky,” i.e., more or less likely to convert based upon a marketing message. A ban…on ALL DTC marketing?

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

Mindful Marketing

FEBRUARY 14, 2021

Several years ago, I did research on the same phenomenon found in pharmaceutical ads , which are probably the worst offenders when it comes to sending mixed commercial messages. I remembered this ad partly because of its unpleasant aftertaste but also because I’ve studied such verbal-visual disconnects before.

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. automatic logins, personalization/account information). Consequently, machine learning can perpetuate racial biases that exist in society.

Marketing 74

Marketing Pharmaceuticals System Policies 74

PRSay

OCTOBER 11, 2019

Where it’s more straightforward, as with consumer products, allocate time to work with customers (or with teams that work directly with customers) to see whether interest in your product increases after a PR event or campaign. Determine wh a t your client wants out of their metrics.

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

Shift Communications

NOVEMBER 20, 2017

Consumer health and fitness. Consumer technology. Pharmaceutical companies. We selected Twitter accounts with high-frequency publishing schedules and at least 100 followers from the following industries: Airlines. Automakers. B2B technology. Cybersecurity. Entertainers. Environmentalists. Floral and gifts. Food and beverage.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. I take it that consumer attitudes toward breast pumps today is not the same as that of their own mothers 20 to 30 years before?

Agency 54

Agency Healthcare Interviews Insurance 54

Communications Conversations

MAY 20, 2020

For example, for each feature-length, 50-minute show, J&J typically will “chop up” that show into smaller, more consumable “sound bites” they can also promote on each social network. It’s about how J&J is promoting and merchandising the show.

Journalism 148

Journalism Brand Branding Interviews 148

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help.

Media 120

Media Television Pharmaceuticals Radio 120

Cision

SEPTEMBER 3, 2015

While the report is far-ranging ( you can get it here ), in this post I want to share some observations about the role of influencers in the vaccine controversy that can help healthcare and pharmaceutical companies considering more closely aligning their brands with influencers: Some influencers reach a lot more than others, so choose carefully.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? First Shkreli raised consumer ire by increasing the price of antimalaria drug Daraprim by more than 5,000 percent. So, is all forgiven? Lochte will have to wait and see. Drug company CEO suffers public outrage.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. We’ve forged strong relationships with customers in complex sectors like pharmaceuticals and financial services.)

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. We’ve forged strong relationships with customers in complex sectors like pharmaceuticals and financial services.)

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Cision

MAY 5, 2016

You’ve worked with some of the world’s largest pharmaceutical companies. Personalization of these channels has led to consumers becoming more active gatekeepers in how, where and in what format they like to consume their information. How do you approach PR for a health brand versus other brands? What do you do differently?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. Consumer to consumer —one individual buying something from another individual.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. Consumer to consumer —one individual buying something from another individual.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store. Consumer to consumer —one individual buying something from another individual.

Industry 52

Industry Real Estate Healthcare Tourism 52

Waxing UnLyrical

MAY 13, 2019

Small businesses on the other hand, are like the local government, they’re closer to consumers. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. The following brands either failed to listen to customers or changing consumer behavior. BlackBerry.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

The former CEO of Turing Pharmaceuticals triggered public fury and became the poster boy for industry greed after Turing raised the price of an obscure drug 4000 percent. Inclusion on the preventive list would eliminate cost pressure for consumers while letting Mylan keep the EpiPen at the current price, or even keep raising it.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. Heather Bresch, CEO of pharmaceutical company Mylan, became the poster child for industry greed in 2016. EpiPen price causes outrage.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

Sword and the Script

JUNE 3, 2020

The volume is coming from health, pharmaceutical, education and government sectors. In the meantime, we can also analyze previous articles written by social and news influencers to find those who write often about product launches, golf, or millennial consumer tastes.”

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Sword and the Script

SEPTEMBER 15, 2015

That was my question to a pharmaceutical sales rep in my MBA cohort a decade ago. “Increasingly, consumers encounter brands outside of shopping contexts.” by Frank Strong. How is it possible for a sales rep to sell prescription drugs to medical doctors? ” Encountering Brands out of Shopping Context.

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

PR in High Definition

MAY 31, 2017

But…would you trust Amazon to deliver your pharmaceuticals? Will consumers truly trust Amazon? You can buy pretty much anything you want and know that delivery will be quick, especially if you’re a Prime member. It’s a solid brand built on efficiency and doing things right ( most of the time ).

Brand 48

Brand Branding Communications Pharmaceuticals 48

Ethical Voices

JULY 24, 2023

The same way in the pharmaceutical industry and medical industry, discloses in those ads “this may cause” and in politics, “paid for by”. Having clear, transparent disclosure of the use of AI to create the content is helpful as a consumer of information, and as a content creator.

Ethics 76

Ethics Government Pharmaceuticals Policies 76

Cision

DECEMBER 5, 2017

PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Journalists and consumers crave videos. Growing readership while reaching a broader audience is the perennial goal of every blog. According to Forrester, a one-minute video is worth 1.8 million words. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

SEPTEMBER 14, 2016

Hispanic people of all age groups are predominantly bilingual, according to the Nielsen Hispanic Consumer Report , Spanish still surpasses English as the dominant language for those 35 and older. New breakthroughs – New medicines available for treatment, new scientific research, pharmaceutical pipelines, clinical trials. Election News.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40