ISEBOX

JUNE 29, 2016

But reporting on your online pharmaceutical communications is just one issue. A mechanism, such as a hyperlink, PDF or even a tinyurl, should be provided within the communication to allow direct access to a more complete discussion dedicated exclusively to risk information. •

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Healthcare 79

ISEBOX

JANUARY 5, 2016

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications. Communicating with Educated Patients. Patients are also consumers.

Pharmaceuticals 70

Pharmaceuticals Publicity Healthcare Enterprise 70

Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. In this blog post, we will explore strategies for effective crisis communication in healthcare settings.

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

Medianet Australia

MARCH 29, 2023

Could you tell me about yourself and your role at Palin Communications? Palin Communications is a specialist health PR agency established by me and my wife Gab 25 years ago. Our clients are pharmaceutical companies, biotechs and not-for-profit players in the health and welfare space.

Pharmaceuticals 52

Pharmaceuticals Communications Agency Company 52

ISEBOX

OCTOBER 19, 2016

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? No more excuses for avoiding social media in healthcare communications. Read Time: 2 minutes.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

ISEBOX

FEBRUARY 23, 2017

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Instagram content is consumable through quick captions, images, and video clips – unique content that communicates information about the products you offer.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

PRSay

OCTOBER 13, 2021

Shaw, corporate vice president, communications at Microsoft. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Trust ‘can’t be a communications strategy.’.

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Communications Pharmaceuticals Corporate Film 148

Presspage

AUGUST 12, 2022

Or – at the other end of the yardstick – a persistent and vast communications breakdown with costs in the millions gets ignored because it isn’t obvious to your stakeholders. It’s purpose-built for the enterprise communications function, integrating the diverse needs of multinationals and the collaboration needs of large teams.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Or – at the other end of the yardstick – a persistent and vast communications breakdown with costs in the millions gets ignored because it isn’t obvious to your stakeholders. It’s purpose-built for the enterprise communications function, integrating the diverse needs of multinationals and the collaboration needs of large teams.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

ISEBOX

OCTOBER 6, 2016

Since today’s best practices for pharmaceutical PR necessitates using multimedia content in communication s, we’re obviously not talking about just text. We’ll continue our Regulatory Series for pharmaceutical communications and PR professionals with: The FDA Keeps Up with the Kardashians AND. Stay tuned….

Pharmaceuticals 79

Pharmaceuticals Communications Healthcare Film 79

The Stalwart Blog

OCTOBER 17, 2020

I have been following the vaccine trial development that a lot of pharmaceutical companies are undertaking right now. In other words, consumers will think that the pharmaceutical companies are being ineffective in their development. There’s a lot of things to watch on the news of late. That’s not necessarily the case.

Pharmaceuticals 78

Pharmaceuticals Publicity Government Reputation 78

Agility PR Solutions

SEPTEMBER 26, 2019

New research from independent PR firm network The Worldcom Public Relations Group suggests many large pharmaceutical companies are not optimizing online and social media communications to their advantage—and identifies how 25 global pharmaceutical firms manage their online and social media presence globally and in 20 countries.

Social Media 90

Social Media Pharmaceuticals Media Groups 90

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Bad-boy pharmaceutical executive Martin Shkreli has been called a “world-class jerk,” “brat businessman” and “most punchable” — and those were just the printable things in an hour on Twitter. It started when, as CEO of Turing Pharmaceuticals, he approved a 5000% price increase for a little-used drug.

Pharmaceuticals 149

Pharmaceuticals Healthcare Television System 149

Landis PR

FEBRUARY 20, 2024

By Liza Batallones When you think of healthcare groups or pharmaceutical companies, maybe a doctor’s face pops into your head or that clever commercial with the unique-sounding drug name comes to mind. AND, they provide an important service to the community. I know I can visualize almost every one of those commercials!

Healthcare 59

Healthcare Community Pharmaceuticals Nonprofit 59

ISEBOX

MAY 6, 2016

While they may not have the thrills and chills of a heated boxing match, there are similar results when you put two PR communications solutions in the ring together: One solution will always outdo the other because it offers superior features– whether it saves you time, reduces costs or improves your campaign outcome.

Tools 70

Tools Pharmaceuticals Communications Mobile 70

ISEBOX

MAY 6, 2016

While they may not have the thrills and chills of a heated boxing match, there are similar results when you put two PR communications solutions in the ring together: One solution will always outdo the other because it offers superior features– whether it saves you time, reduces costs or improves your campaign outcome.

Tools 70

Tools Pharmaceuticals Communications Mobile 70

Solo PR Pro

JANUARY 18, 2022

It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. Shirley graduated from the University of Georgia with a degree in public relations and a Master’s degree from Seton Hall in corporate and public communications. Cross-country career path.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

Landis PR

MAY 28, 2024

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

PRSay

FEBRUARY 25, 2022

“I have lost business because I was a Black woman, but I’ve also gained business because I was a Black woman,” said LaTricia Woods, APR, owner of Mahogany Xan Communications in Chandler, Ariz. Companies are looking for authentic storytellers and authentic representation.”. Woods was one of four panelists during PRSA’s Feb.

Pharmaceuticals 130

Pharmaceuticals Groups Storytelling Education 130

ISEBOX

NOVEMBER 9, 2016

There aren’t many pharmaceutical PR executives who would accuse the FDA of having a sense of humor. Just close your eyes and you can picture agents sitting around a conference table, laughing as they think of ways to make the daily grind of a healthcare communications pro more difficult. Read Time: 2 minutes.

Pharmaceuticals 70

Pharmaceuticals Healthcare Conference Social Media 70

ISEBOX

NOVEMBER 23, 2016

Proper usage of platforms like Twitter for pharmaceutical communications is a lesson in anatomy: You need to understand the structure and internal workings for maximum impact. To comply with FDA regulations, your Tweet – and any other pharmaceutical PR content – must properly balance risks and benefits. Stay tuned for the next.

Pharmaceuticals 70

Pharmaceuticals Chemicals Construction Social Media 70

ISEBOX

OCTOBER 13, 2016

We’ve already talked about how pharmaceutical communications must equally balance risks and benefits in order to avoid being false or misleading. But Kim’s obvious omission in failing to communicate risk information isn’t the point here. Get to know the FDA’s alter ego across the pond: European Medicines Agency.

Pharmaceuticals 70

Pharmaceuticals Healthcare Social Media Analysis 70

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Constant innovation.

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Agency Corporate Pharmaceuticals Public Affairs 200

PRSay

AUGUST 17, 2023

However, it’s interesting and unexpected that pharmaceutical companies that are usually late social media adopters have already jumped on the Threads bandwagon (Boehringer Ingelheim, Moderna, Bayer and Amgen.) Prominent brands (Nike and Wendy’s) and celebrities (Oprah and Kim Kardashian) have already embraced Threads for these purposes.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

In pharmaceutical PR, they call it “conditioning the market.” Similarly, even companies that lack the deep pockets of a pharmaceutical giant can do an effective job with a content program that sets up a common or emerging business problem, to condition prospective customers for the announcement of the solution.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

ISEBOX

OCTOBER 26, 2016

And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. As a result, life science communications teams are creating and delivering compelling content for drug launches, unbranded campaigns, disease state awareness reports and more. And more frequently, it’s viewed on mobile devices.

Pharmaceuticals 70

Pharmaceuticals Enterprise Mobile Analytics 70

PR News

JULY 25, 2018

With so many negative stories swirling around the health and pharmaceutical sector and 80% of people believing pharma puts profits ahead… Continued. The post Ethics and PR Do Mix, But It’s Up to PR to Tell That Story appeared first on PR News Blog.

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Ethics Pharmaceuticals Employee Blogging 118

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

ISEBOX

OCTOBER 26, 2016

And this is truly a scary story for marketing pros trying to get a grasp on global compliance issues related to pharmaceutical communications: You’re about to meet the FDA’s not-quite-mirror-image twin, the European Medicines Agency (EMA). Here’s how they work.

Pharmaceuticals 70

Pharmaceuticals Meeting Agency Healthcare 70

Cision

MAY 17, 2016

From research to execution, every aspect of your communication strategy is important. Anthony Bianco, executive vice president and general manager at República, says brands need to invest in each component of communication to ensure success. How did you get your start in advertising and communication? It pays off.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

ISEBOX

JANUARY 12, 2017

As pharma communications teams get their editorial calendars set up for 2017, it’s worth a look back to see what won and what fizzled in 2016. But how quickly things change in a year’s time, even in the typically slow-moving field of pharmaceutical communications! Read Time: 2 minutes.

Social Media 70

Social Media Pharmaceuticals Company Media 70

PRSay

MAY 9, 2023

EMV is a limited metric because it does not weigh the broader but less-tangible impact that traditional media, prominent social media personalities, celebrity influencers or popular blogs might have beyond what they communicate in the PR placement itself. EMV is a mysterious metric. Photo credit: parradee ]

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Measurement Marketing Pharmaceuticals Social Media 103

ISEBOX

MARCH 2, 2017

We’ve covered various aspects of pharmaceutical communications online a few times…. Of course, you’ll also want to incorporate all the other online marketing tactics that makes you a pharmaceutical communications guru – like using multimedia content (a must), storytelling, shareability, and knowing your audience.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

ISEBOX

DECEMBER 14, 2016

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. mHealth solutions are an effective way for pharmaceuticals companies to enhance consumer engagement, such as by offering such relevant, information on where to find a provider or streamlining prescription renewals.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

PR in High Definition

MAY 31, 2017

Trust plays a big role in modern commerce and communications. But…would you trust Amazon to deliver your pharmaceuticals? If your communications team and operations team are well-linked, then you know that you can do something about feedback and questions you receive. Amazon for example, is a brand that we would typically trust.

Brand 48

Brand Branding Communications Pharmaceuticals 48

Cision

JULY 28, 2016

Turned out, I also loved communications strategy. Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. I was hooked. It’s been an incredible career experience.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

ISEBOX

JANUARY 5, 2017

The pharmaceutical communications team at Duchesnay was able to turn things around by sticking to their original strategy – with just a slight adjustment to the delivery. But the company clearly recognizes the importance of ABSOLUTE NEED to employ social media for pharmaceutical communications. Same Approach, New Tactic.

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Social Media Pharmaceuticals Strategy Instagram 70