Prohibition

JANUARY 29, 2024

Today, having a blog isn’t just a nice-to-have for your page or website. Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Why do I need a blog? What do they want to know?

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Blogging SEO Engineering Mobile 62

Cision

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

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Blogging Company Engineering Airlines 215

Cision

JUNE 16, 2017

You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Blog post explaining new changes. The post How to Effectively Communicate Your Rebrand appeared first on Cision. Requirements. About Us page.

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Communications How To Telecommunications Employee 250

Business Wire

APRIL 6, 2020

We are frequently asked by clients why they should include photos, videos and infographics with their news releases. Here are just a few of the benefits of adding multimedia to your story, and how to pick the best content to supplement your news.

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Video Infographics Blogging How To 336

Cision

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work. Nieman Lab.

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How To Real Estate Web Case Study 198

Buzzstream

FEBRUARY 15, 2024

A user clicks into our blog home and then the featured quality links post. How to Get Quality Links Using These 8 Strategies Building quality links doesn’t have to be complicated. Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket.

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How To SEO Google Examples 71

5W PR

MARCH 27, 2024

Experiment with diverse formats like infographics, videos, podcasts , or even interactive elements. Use attractive images, infographics, and videos to captivate attention and make the message stand out. Once this information is collected, companies are able to tailor their content to be pertinent and captivating.

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Publicity Strategy How To Marketing 78

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). According to Andrew Davis , this is how most content marketing campaigns fail. How to decide what to measure?

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Content Marketing How To Marketing Infographics 240

Newsfile

SEPTEMBER 27, 2023

Then, the company goes one step further to show viewers how to make a pumpkin spice jar. Moreover, you can use high quality images, videos, infographics, tables or charts. Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more. Image by diana.grytsku on Freepik

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How To Tourism Fashion Travel 95

Newsfile

SEPTEMBER 28, 2023

Then, the company goes one step further to show viewers how to make a pumpkin spice jar. Moreover, you can use high quality images, videos, infographics, tables or charts. Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more. Image by diana.grytsku on Freepik

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How To Tourism Fashion Travel 93

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision. And that works.

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Strategy How To Media Infographics 276

Rock the Status Quo

AUGUST 21, 2014

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. How can you make them care? Match voice to the publication or blog. One blog post can become a SlideShare deck, video, infographic, quote image. See why it’s top of mind?

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Writing Blogging Pitching Content Marketing 203

5W PR

MAY 8, 2023

Use plain language to explain the reasons behind the price adjustments and how they may affect customers. Visual aids like infographics can help illustrate the message and make it more accessible to customers. Share the genuine reasons behind the price increases and how they align with delivering quality products or services.

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Consumer Communications How To Transportation 88

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. “How much could you possibly write about industrial marketing?” Infographics can be especially useful because they explain complex topics with the use of visuals.

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Industry How To Insurance Insurance 222

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

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Blogging Education Resources Creativity 68

Cision

JANUARY 9, 2018

Blog Content Creation. Here are eight types of content and examples of how to promote them to not only boost your organic presence but to drive demand and engagement. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values.

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Case Study How To Infographics SEO 210

Business Wire

FEBRUARY 21, 2017

Include hyperlinks to provide reporters with instant access to back up materials, add a photo, infographic or video that visually tells your story to activate visual learners and include social prompts in your news release to allow fans to advocate on your behalf.

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Writing Report How To Google 213

PR 20/20

MAY 31, 2023

Below, we’ll walk you through how to use HubSpot to nurture your prospects into members without getting lost in the weeds. Downloading a piece of content (such as an ebook or infographic). But with HubSpot, you can turn those missed opportunities into successful conversions and happy members. Some can include: Filling out a form.

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How To eBook Infographics Content Marketing 81

Buzzstream

MAY 19, 2022

They have been repeating a survey for years to compile their blogging statistics and rank for the keyword. It’s not only a blog post explaining the positions, but it also has a bit of survey data at the end about couples sleeping position preferences. The proprietary data is going to make your post newsworthy.

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Survey How To Reddit Pitching 91

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs.

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Social Media Blogging How To Media 60

Stephen Waddington

SEPTEMBER 4, 2018

Digital examples of owned media include email, blogs, graphics, videos and websites. Much of the owned content created by organisations on YouTube is focused on how-to Websites – the primary means by which an organisation communicates with its publics. Offline examples include posters, leaflet and printed brochures.

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How To Media Print Infographics 113

ImPRessions - Crenshaw Communications

JULY 18, 2017

Here’s how to accomplish just that. Seek other creative outlets for the data such as bylined articles, infographics, newsletter and blog post topics or to provide the basis of a panel discussion or executive talk. The post How To Make Surveys Work For PR appeared first on Crenshaw Communications. Also important?

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Survey How To Construction Data 136

Buzzstream

APRIL 10, 2019

But please, don’t just mention them once on Twitter or leave a cursory blog comment. This includes, but is not limited to: Moderating blog comments. Pull data or facts and create an infographic. The post How to Create a Winning Content Promotion Plan appeared first on BuzzStream. Put together Twitter and Feed.ly

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How To Data Community Groups 125

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they’re important, and how you’ll evolve your strategy based on those findings. Owned (company blogs).

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Communications How To Analytics Public Affairs 150

Contently - Strategy

NOVEMBER 27, 2018

Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. Marketers just throw an article on a blog and expect everyone to show up. The post How to Create Your Content Strategy From Scratch appeared first on Contently.

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Strategy How To Content Marketing Analysis 112

Presspage

MARCH 5, 2020

Basic SEO knowledge can get you a long way in the optimization of content and design elements of your newsroom or corporate blog, helping secure earned media. Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking. Read: How to successfully manage a global newsroom.

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Brand Branding SEO How To 88

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. How to Fix Your Buyer Personas. A blog post that looks mildly interesting or one that seems to literally pluck a query out of your head and elaborate upon it with a worthwhile answer?

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How To Tools Exercises Viral 120

PR Fuel

JUNE 5, 2020

Read on to learn all about how to send a press release and whether they’re still relevant in 2020. study, 70% of respondents said they tied their purchase decisions with how much they trust a company or corporation. If your company has a blog, you may already be familiar with this concept. What Is a Press Release?

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How To Ethics SEO Guidelines 98

Contently - Strategy

JANUARY 9, 2019

A great blog post can establish trust, but is it really worth someone’s contact information? In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. We’ll explore how to judge the quality of leads later in this playbook.)

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How To Transportation Content Marketing Healthcare 111

Beyond PR

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 77

Blogging Company Engineering Airlines 77

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. March: Revisit Your Best Content. This is great fodder for future content.

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Content Marketing Marketing eBook Trade Shows 0

PR 20/20

JANUARY 3, 2019

How will you make your marketing program even savvier in 2019? For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. During a HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth, Keith Moehring ( @keithmoehring ), discussed how marketers can unlock the true potential of marketing data.

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Blogging Marketing Content Marketing B2B 54

Critical Mention

JANUARY 15, 2019

In this blog, we’ll explain how inbound links work and show you six ways to build effective backlinks using simple images. Before we get into how to build backlinks using images, let’s define some key themes: Backlink relevance : The best backlinks are those directly related to your industry on a credible 3rd-party site.

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How To SEO Mobile Google 60

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

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Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

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Tools Blogging Pitching Google 71

Waxing UnLyrical

AUGUST 29, 2019

Infographic via smallbizgenius. Besides being a regular contributor to several tech and digital marketing blogs, Andriana Moskovska is proud to call herself SmallBizGenius’s community manager. The post How to Spot a Bad Influencer appeared first on Shonali Burke Consulting. Image by Maddi Bazzocco via Unsplash, CC0.

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How To Infographics Sports Small Business 74

Sword and the Script

JUNE 14, 2022

If you want to experiment with content, copy or messages, it’s easy to do that with a blog post. Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more. By contrast, video is harder to experiment with in that way.

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B2B Video Marketing Survey 137