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For comms pros, Silicon Valley Bank is a reminder that trust is currency

Sword and the Script

They didn’t trust the bank. The banking community has some unique dynamics… Scar tissue. The preceding cryptocurrency meltdown toppled a bank or two and reminded us of the financial ghosts; and Uncertainty. We live in a world with plenty of corporate fakes: fake press releases , fake web traffic and even fake job postings.

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Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. I went to Schwab and had responsibility as CMO, which included corporate communications as well as for PR, basically everything but Investor Relations.

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The corporate blog makes a major comeback in 2020

Communications Conversations

Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. According to the good folks at the UMass Dartmouth Center for Marketing Research , corporate blogging use was down to 21% among the Fortune 500–the lowest it had been since they started tracking in 2010. But then a funny thing happened.

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A PR Trend: The Corporate CEO As Social Advocate

ImPRessions - Crenshaw Communications

Certainly the public is cynical about business, particularly certain industries like pharma, banking, and the tech industry as epitomized by Silicon Valley. But in times of chaos, we are seeing established corporations, led by CEOs, become powerful advocates for those who lack a voice. What category is more loathed than banking?

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Linking Cybersecurity and Corporate Reputation. Survey Results Coming Soon!

Reputation Us

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. The post Linking Cybersecurity and Corporate Reputation. Your credit card company. DHM Research is a certified woman-owned minority business.

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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

Some were management failures, while others were about corporate values or behavior. Tap professional PR expertise: Silicon Valley Bank Unlike the Open AI fiasco, the trigger for Silicon Valley Bank’s well-documented collapse was actually a pure PR mistake, and a huge one at that. Yet, nothing happens in a vacuum.

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PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

This is particularly true for marketing, and the same applies to brand and corporate communications. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. Marketing and corporate communications will overlap.

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