Agility PR Solutions

MARCH 7, 2024

When it comes to driving purchases and creating loyalty, today’s brands and businesses are well aware that the rules of the game are not as straightforward as they once seemed to be.

Trends 96

Trends Consumer B2C Strategy 96

Business Wire

AUGUST 16, 2023

Whether you’re selling IT management services or consumer packaged goods, an ever-increasing shift to online purchasing habits (both B2B and B2C ) and the resulting competition for audience attention are changing the game for industries of all types and sizes.

B2C 261

B2C B2B Consumer Industry 261

Ronn Torossian

DECEMBER 25, 2023

Whether it’s a company in the business-to-consumer (B2C) or business-to-business (B2B) space, an effective digital marketing strategy can elevate a brand, drive leads, and foster a loyal customer base. Digital marketing has become a cornerstone of modern business growth.

Strategy 195

Strategy B2C Marketing B2B 195

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends? 6: What challenges do B2C content marketers face?

B2C 194

B2C Content Marketing Study Trends 194

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. The same trend is happening in consumer sectors, thanks to social media. Nerds, after all, have become cool.

B2C 120

B2C B2B Software Consumer 120

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Agility PR Solutions

FEBRUARY 4, 2019

Competition is also stronger than ever and consumer trust in the media and business messaging is continuing to decrease year after year. The post 4 indispensable tips to perfect your B2C PR appeared first on Agility PR Solutions. In fact, it has been estimated that the average American sees between 4,000 to 10,000 ads per day.

B2C 79

B2C Consumer Report Marketing 79

Agility PR Solutions

APRIL 9, 2023

CX leaders are increasingly turning to conversation AI to boost their customer service issues, which have become top priority in the post-pandemic age as the top-to-bottom customer experience has emerged as a leading factor in purchase decisions across B2B and B2C industries alike. appeared first on Agility PR Solutions.

Consumer 78

Consumer B2C Customer Service Brand 78

Ronn Torossian

FEBRUARY 24, 2022

In the last couple of years, the buying journey has drastically changed for both B2C and B2B consumers. Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what the buyers are now expecting. To create such a journey, businesses have to invest a lot of time […].

B2B 195

B2B Company B2C Consumer 195

Agility PR Solutions

JUNE 4, 2019

New research from the Customer Data Platform Institute finds that business marketers are catching up with consumer marketers in Customer Data Platform deployments. The post B2B marketers keeping pace with B2C in customer data deployment appeared first on Agility PR Solutions.

B2C 60

B2C B2B Data Marketing 60

PRSay

FEBRUARY 2, 2024

In fact, measurement vendors such as Onclusive can now follow consumers’ online footprints to show how an earned-media placement leads to sales — the platform’s technology showcases PR’s business impact through metrics such as potential customers, amplification and website traffic.

Trends 184

Trends Video B2C Measurement 184

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply. Let’s break down ways to optimize consumer communications for both marketing approaches.

Consumer 60

Consumer B2C Brand Branding 60

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success.

Consumer 83

Consumer B2C Viral Fashion 83

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242

Onclusive

APRIL 3, 2019

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. Then there was the.com wave where certain services went online and sold to consumers. Transparency in Marketing Measurement.

Storytelling 284

Storytelling B2C Retail Measurement 284

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Who doesn’t love a news cycle that invites timely story ideas?

Agency 310

Agency B2B B2C Pitching 310

5W PR

MAY 10, 2023

After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team. 5W is very excited to share that we have launched a new digital agency, HOW, which is a wholly-owned subsidiary of the 5WPR family.

Agency 88

Agency B2C B2B Journalism 88

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like. Social Media.

Brand 60

Brand Branding B2C B2B 60

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Make the calendar work harder Seasonal opportunities aren’t just a B2C thing; the calendar is a gold mine. Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year.

B2B 156

B2B How To Privacy Retail 156

Agility PR Solutions

MARCH 27, 2023

Is your B2C brand prepared for the online-purchasing disruption known as audience hijacking?

Retail 78

Retail B2C Brand Branding 78

5W PR

JANUARY 12, 2024

Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations. B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

Cision

NOVEMBER 7, 2017

When the communicator builds their campaign — with the goal of driving end-consumer behavior that generates business impact — that comms message must travel an indirect path to the consumer. Audience Insights — Understand who is actually consuming the content. Demographics (B2C) and Firmographics (B2B).

Measurement 0

Measurement Media B2C B2B 0

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced.

B2B 156

B2B How To Conference B2C 156

Agility PR Solutions

JANUARY 29, 2020

Consumer reviews provide genuine, warts-and-all information for prospective buyers in virtually all B2B and B2C categories, and have been hailed as important components of product pages and rating and review sites—but these types of testimonials may not have the same influence on Generation Z as with other sectors.

Survey 95

Survey B2C B2B Study 95

Prohibition

JANUARY 19, 2024

This thought-process is likely to impact consumer behaviour, especially around key events such as Valentine’s Day. Consumers are wanting to engage with the real people behind the brand rather than corporations with no real story or substance. What has worked historically across social media marketing will not work here!

Groups 62

Groups Instagram Social Media Trends 62

Agility PR Solutions

JANUARY 8, 2020

Consumers these days prefer companies that offer text messaging as a communication channel, according to new research from B2C comms firm Avochato. Interactive messaging and immediate communication are desired, but the vast majority of consumers (92 percent) expect […]. appeared first on Agility PR Solutions.

B2C 78

B2C Brand Branding Consumer 78

Prohibition

FEBRUARY 15, 2023

From producing video content for a range of clients across a variety of B2C and B2B sectors including influencer shoots , PR activations and even a TV advert, to creating stand out social media campaigns and branding activity – we’ve created content that we’re extremely proud of.

B2C 62

B2C Creativity Energy Print 62

5W PR

MARCH 24, 2022

There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. By creating authentic stories that consumers believe in, companies can humanize themselves in the eyes of consumers.

Storytelling 88

Storytelling B2B Brand Branding 88

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Brand Branding B2C 170

Prohibition

OCTOBER 2, 2023

We’re consumed by content these days, so there’s a need for B2B marketers to look at alternative methods for capturing data. To finish, as Tom says, in both B2C and B2C ‘people still buy from people’ Be personal and offer quality rather than quantity – tune into the episode to find out how to.

B2B 77

B2B Trends Strategy Marketing 77

Prohibition

MARCH 21, 2024

Though data collection is important, it can also be a time-consuming task- this is where AI shines! Automating the process of data collection and processing from a range of social platforms, AI can leverage a range of data sources for a deeper understanding of consumer preferences, emerging trends, and competitor activity.

Social Media 62

Social Media Trends Analysis Media 62

Shift Communications

APRIL 13, 2022

So, it’s due strategy and resources that match the level of importance consumers pay it. What to try — B2C marketing: With a generally high-earning user base, there are clear advantages to B2C brands using the targeted demographics to capture applicable “professionals” through organic and sponsored posts and ads.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Stern + Associates

FEBRUARY 16, 2023

While email frequency can vary depending on the type of business—business-to-consumer (B2C) or business-to-business (B2B)—one to two thought leadership-driven newsletters per month is a good place to start.

B2C 103

B2C Leadership B2B Education 103

5W PR

APRIL 28, 2022

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. It takes extensive research and analysis to have a grasp of how consumer behavior works. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

PR 20/20

SEPTEMBER 24, 2020

For this session, he dove into data from 200 million emails over the last 30 days, so we as marketers can react and adjust to “new normal“ consumer behaviors. B2B open rates were up 16% compared to January and B2C rates were up by 25%. B2C increased by 29%. In Jay’s words, “Email is cool again.” pre-pandemic norms).

B2C 94

B2C Marketing B2B Data 94

Flack's Revenge

DECEMBER 12, 2018

Whether B2B or B2C, it’s about finding those that you can tap into the community that can help your brand be heard; to cut through the noise and be known, liked and trusted. If I‘m a B2C brand, I am still investing somewhat in Facebook. An influencer component should become part of the mix. What comes after social media?

Instagram 214

Instagram B2C YouTube Facebook 214