“Election Year”: Trend Analysis in Media and Social Media
Onclusive
JUNE 6, 2024
See how media is influencing public opinion and generating conversations in our 2024 Election Media and Social Trend Analysis.
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Onclusive
JUNE 6, 2024
See how media is influencing public opinion and generating conversations in our 2024 Election Media and Social Trend Analysis.
Onclusive
NOVEMBER 23, 2021
Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. The post How to Manage Corporate Reputation with PESTLE Analysis appeared first on Onclusive.
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Prowly
DECEMBER 6, 2023
Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details.
Onclusive
JANUARY 22, 2020
Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. . Why is sentiment analysis important for PR teams? The post Onclusive Launches AI-Driven Global Sentiment Analysis appeared first on Onclusive.
Onclusive
NOVEMBER 10, 2021
In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. There are many PESTLE analysis templates available online. PESTLE analysis best practices.
Onclusive
MAY 12, 2022
In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By
Onclusive
NOVEMBER 17, 2021
Welcome back to our blog series about managing corporate reputation with PESTLE analysis! How does this relate to PESTLE analysis? It is also an invaluable source of customer feedback and can help pinpoint influential opinion leaders who can help shape a brand’s public image. Sentiment monitoring.
Prowly
DECEMBER 6, 2023
Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details.
Burrelles Fresh Ideas
MAY 7, 2024
While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. While AI offers undeniable benefits in data collection and analysis, it can’t replace the human touch.
Landis PR
MAY 1, 2024
Invaluable… A competitive media analysis helps your agency’s team and your clients understand, compare and leverage competitors’ messaging and communications tactics. It is valuable input for drafting your clients’ key messages and developing an effective public relations plan.
Onclusive
MARCH 23, 2021
In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. What did the competitor do?
The Resolution Blog
NOVEMBER 27, 2019
Sentiment is a crucial part of measuring Public Relations. The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook. It’s the process of understanding if a brand is being described in a positive or negative light. Or you’re running a youth campaign and the social posts include […].
Agility PR Solutions
FEBRUARY 22, 2024
With consumer expectations at an all-time high, this feedback lets you […] The post 5 ways to use customer feedback analysis for a more targeted PR strategy appeared first on Agility PR Solutions. Asking for and analyzing it provides valuable insights for businesses.
Onclusive
MAY 12, 2022
In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By
Agility PR Solutions
JANUARY 1, 2024
percent) was devoted […] The post 2023 social video analysis: Instagram Reels outperformed all other video content appeared first on Agility PR Solutions. When looking at the average amount of time U.S. adults spent on social media platforms in 2023, new research finds more than half of their time (56.5
Ronn Torossian
OCTOBER 1, 2019
Within the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image. The post News Analysis or Viral Marketing? Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but is there such a thing as “selling out”?
NewsWhip
JUNE 9, 2023
To combat this challenge, brand analysis tools are becoming more frequently used as a means to obtain visibility into trends, garner customer insights, and more frequently monitor consumer sentiment to ensure that the brand is properly represented. The post Elevate Your Brand with Brand Analysis Tools appeared first on Newswhip.
Agility PR Solutions
APRIL 3, 2024
The research found that risk mitigation and risk analysis were the main areas that E&C programs prioritized over the past 12 months as […] The post Ethics and compliance: In an age of AI, remote work, and new regulations, ethics programs turn focus to risk mitigation and analysis appeared first on Agility PR Solutions.
Agility PR Solutions
APRIL 22, 2024
Intertwined with other hard-won measures like trust and loyalty, the perception of your brand—certainly on social media and other digital arbiters of influence […] The post As brand reputation becomes a top determinant of success, new reputation rankings and analysis from RepTrak take on more significance appeared first on Agility PR Solutions. (..)
Agility PR Solutions
JUNE 30, 2020
The post Coronavirus on social media: A social listening analysis appeared first on Agility PR Solutions. Meanwhile, quarantine, social distancing, and remote work have become a reality for many of us. Naturally, all of this is reflected in social networks—the medium people resort to now more than ever. […].
Agility PR Solutions
MARCH 26, 2024
Impact: Media Briefings Go Next-Level with New AI-Powered Article Analysis Tool appeared first on Agility PR Solutions. Despite the painstaking effort to compile, these email briefings often get overlooked due to information overload. As we grapple with an […] The post Speed.
Agility PR Solutions
JUNE 6, 2022
An analysis of what AI can and can’t do appeared first on Agility PR Solutions. .” But what does this mean for real-life human writers? What areas can’t AI perform in yet? And where has it been […]. The post Is AI the future of content marketing?
The Resolution Blog
JANUARY 24, 2020
We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. The post A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage appeared first on PR Resolution — by CoverageBook. But if this is all negative, it will do more damage than good.
Ronn Torossian
JULY 28, 2017
If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ». Your clients and your audience deserve both.
Wadds Inc.
FEBRUARY 1, 2024
One of its biggest scandals in the public relations business is why women leave the industry mid-career and don’t progress into senior roles. The report is the first published analysis by the Office for National Statistics of Census 2021 data related to public relations practitioners. Here’s the issue.
Sword and the Script
OCTOBER 3, 2023
47] Image: DALLE The post Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. I do a lot of work in fintech – and all those vendors have financial professionals on staff. Why do vendors in PR skip this part? Onward with this month’s PR tech sum. 48] appeared first on Sword and the Script.
Agility PR Solutions
AUGUST 21, 2023
And even though the airline industry has seen monumental growth over the last year as pre-pandemic travel patterns reemerged, the brands in the sector appear to be struggling to meet […] The post New travel industry analysis reveals airline brands’ biggest social media stumbles appeared first on Agility PR Solutions.
Landis PR
SEPTEMBER 13, 2021
The competitive analysis serves as a foundational tool. A good public relations professional will make sure to build that foundation well. A competitive media analysis is a valuable research activity and tool that serves as a foundational element at the beginning of a new client relationship. Photo courtesy of Pexels.
Wadds Inc.
SEPTEMBER 19, 2023
The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.
5W PR
JANUARY 21, 2021
Content or SEO gap analysis arms marketers with information that will help them “fill the gap” to discovery. Get a keyword gap analysis tool. By entering URLs of successful competitors and running the analysis, brands can better decide where and how to direct their focus in the future. Done properly, several steps must be taken.
Burrelles Fresh Ideas
SEPTEMBER 12, 2023
Anything less is not public relations; it’s propaganda. Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. Most public relations organizations have designated September as PR ethics month to promote ethics and remind PR pros of their obligation to act ethically.
Buzzstream
JANUARY 22, 2024
publications) are much more likely to be quality backlinks. For reference, the median DR in our analysis was 74. The post 150+ Guest Posting Sites That Will Actually Build Traffic (Analysis) appeared first on BuzzStream. One practice sits squarely in Google’s gray area: guest posting sites.
The Hoyt Organization
JULY 16, 2023
But the truth is it could be new competitors have emerged, […] The post Why Should You Care About Performing An SEO Competitor Analysis? You may think that Google has changed its algorithm. appeared first on The Hoyt Organization.
Stephen Waddington
JUNE 20, 2017
New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. The European Referendum and US election spotlighted a failure by marketing, public affairs, and public relations practitioners to engage with broader publics.
The Hoyt Organization
APRIL 17, 2024
Competitor Analysis Google Alerts is a great way to monitor your competitors’ activities. You can also use Google Alerts to monitor your own content and see how it is being shared and received by the public. The post Public Relations Guide To Utilizing Google Alerts appeared first on hoytorg. Get started today.
PRSay
MAY 18, 2023
To succeed, public relations must approach communications strategically. Such expectations are beyond the capability of current AI tools and deepen the students’ introspection and analysis. Today’s practitioners must mentor younger practitioners on the art, craft and strategy of public relations. Thomas in Minneapolis-St.
Agility PR Solutions
JULY 25, 2022
The post Sentiment analysis: What it is and how it provides rich customer insight appeared first on Agility PR Solutions. Words like “machine learning” and “artificial intelligence” are among the most frequently used, getting tossed around the office on a regular basis. There’s a good reason for that. It’s […].
The Hoyt Organization
SEPTEMBER 8, 2023
It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more. As such, it can potentially help you structure more effective and efficient public relations campaigns. Media Monitoring and Analysis AI can also be used for media monitoring and analysis.
Wadds Inc.
DECEMBER 1, 2023
While AI could automate tactical public relations uniquely human strategic skills are at low risk of substitution, according to a Government report. Public relations professionals are listed as one of the occupations most exposed to large language models (ranked 9th), which includes technologies such as ChatGPT.
Awario
JANUARY 28, 2021
Elon Musk is the representation of a modern billionaire — and he carefully creates his public image. But how popular is he really? And does his online reputation depend on his social media presence? We analyzed Elon Musk's online reputation to answer these questions.
Wadds Inc.
JANUARY 11, 2023
There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button. More sophisticated text analysis is also possible.
Agility PR Solutions
AUGUST 19, 2021
The post How the pandemic is reshaping the future of retail—here’s overall and by-industry analysis appeared first on Agility PR Solutions. Retail […].
Landis PR
FEBRUARY 5, 2024
Exploring the Fascinating Realm of AI in Public Relations Welcome, future entrepreneurs and leaders! Effective public relations (PR) drives success in the fast-paced startup world. Hootsuite Insights: For social listening and sentiment analysis. Note: This is a reposted blog by Dr. Michael Thiemann. Photo courtesy of Pixabay 1.
Wadds Inc.
SEPTEMBER 7, 2023
Trust and alignment with management remain top challenges for the European public relations profession. The latest edition of the European Communication Monitor (ECM) identifies public relations management's most important strategic issues in the past 15 years. My analysis is consistent with the report.
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