ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. A client might think their agency is working slowly, isn’t putting in enough care, or is doing a bad job if a journalist has gone quiet. The post How To Manage Being “Ghosted” By Media appeared first on Crenshaw Communications.

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ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. But what if the client has limited time to invest with the agency team? Or if it lacks experienced staff to manage the agency effort? Get a strong start with your PR agency. Invite the agency in.

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ImPRessions - Crenshaw Communications

AUGUST 13, 2020

As a top PR agency we’re lucky to work with many organizations that prioritize the relationship we share. The same is true of almost any PR agency or team. With that in mind, here are some of the key building blocks of a successful collaborative relationship between a company and their PR agency or internal team. Don’t be shy.

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Wadds Inc.

SEPTEMBER 15, 2023

Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model. Whether and how to move away from time-based pricing is a question that comes up a lot with creative agencies. Manners reinforces the need for real agency-wide expertise.

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How To Case Study Financial Agency 124

5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. For example, brands could create a video that shows how to create a certain hairstyle using a product. They can also provide a step-by-step tutorial on how to use the product for maximum results.

Creativity 88

Creativity Video Social Media Education 88

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

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Agency Energy Crisis Management Industry 89

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. It should also provide context to reflect how the business or brand fits into the industry as well as adjacent niche stories they can address.

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ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. It should also provide context to reflect how the business or brand fits into the industry as well as adjacent niche stories they can address.

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How To Case Study Meeting Pitching 203

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post).

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Creativity Community Storytelling Agency 0

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2016

As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. It strikes like a muse, or lightning from the sky, right?

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ImPRessions - Crenshaw Communications

JULY 26, 2019

Eighty-five percent of agencies say they do a good job of setting client expectations during the sales process, yet 77% say they have difficulty during the relationship. Where does the disparity come from, and how can agencies correct it? Be realistic. What we’re after is impact. Set communication levels.

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How To Agency Survey Education 225

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve. What is SXSW?

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ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

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ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. Weshould get creative with tactics. The post How To Stand Out In Ad Tech PR appeared first on Crenshaw Communications. Think outside the B2B box. Reach out and let me know. .

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5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

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Stern + Associates

AUGUST 25, 2023

Public relations (PR) agencies can help you do this by improving your messaging strategy. However, finding the right PR agency to partner with is rarely a cut-and-dry task. Considering the following tips will help you find the public relations agency that fits your business. However, this is rarely the case in real life.

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Shift Communications

OCTOBER 2, 2014

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

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Creativity Construction Agency Social Media 141

Axia PR

OCTOBER 31, 2019

Here's how to approach a PR firm and create a long-lasting, beneficial partnership. Many companies would benefit from a real-life example of how to properly engage a PR firm. Most companies try to approach hiring a PR agency (or any creative or professional services firm) the same way they buy office supplies: in bulk.

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Agency Company How To Creativity 48

PR 20/20

JANUARY 10, 2023

You're at a fork in the road—do you need to hire a marketing agency for ongoing or one-time support? To help you answer the question, we've outlined the most important considerations for companies contemplating hiring a marketing agency below. What does a marketing agency do? In what capacity can I work with a marketing agency?

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Agency Marketing Internal International 74

PRSay

FEBRUARY 28, 2024

It’s critically important to have diverse individuals reviewing the creative, reviewing the content” before it goes out. ” Panelist Myron King, chief integration officer at the branding agency VML, said “the conversation is moving from DEI to belonging and then to backlash.

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How To Nonprofit Resources Groups 103

ImPRessions - Crenshaw Communications

MAY 4, 2018

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. Consider a PR agency.

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How To Nonprofit Interviews Privacy 189

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. How to ensure you get both style and substance, as well as the perfect fit, or the closest thing to it? What are our key criteria for an agency partner? Who will ultimately decide on the PR agency?

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Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. It also begs the question, how much do clients actually care about the behavior?

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Creativity Communications Storytelling Transportation 122

Wildfire

NOVEMBER 29, 2018

And as Ritson has argued before, a brief to an agency is not something you can do at the last minute — and it starts way before you actually put pen to paper. He actually believes that the state of briefing communications agencies is so bad in his experience that he recommends marketers go on a course to learn how do it properly.

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Agency How To Course Creativity 56

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

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Agency Creativity Media Relations Nonprofit 76

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. Why Brands Should Embrace Digital Events With the Help of a PR Agency. Three Ways a PR Agency Can Maximize Your Digital Event. Looking for a PR agency?

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Agency Creativity Examples Conference 59

ImPRessions - Crenshaw Communications

MAY 10, 2019

Working in a PR agency means working with clients and making them happy. Clients pay agencies for ideas. There is no autopilot on the PR agency dashboard. The steady drumbeat of coverage that agencies strive for demand new thinking because there won’t always be something newsworthy to talk about. Be responsive.

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5W PR

AUGUST 21, 2023

By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Share the inspiration and creative process behind each piece. Create videos that demonstrate how to style different jewelry pieces or provide insights into the creation process.

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Industry How To Fashion Creativity 78

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. Why Brands Should Embrace Digital Events With the Help of a PR Agency. Three Ways a PR Agency Can Maximize Your Digital Event. Looking for a PR agency?

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Agency Creativity Examples Conference 52

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients.

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5W PR

SEPTEMBER 27, 2023

Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom. The post How to Leverage Influencer Partnerships for Skincare Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

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Creativity Product Launch Examples Energy 96

Prowly

MAY 11, 2018

Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine.

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5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. The post How to Craft A Winning Campaign for Your Beverage Brand appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Brand Branding How To Advertising 78

Prowly

MAY 11, 2018

Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine.

Viral 144

Viral How To Marketing Advertising 144

Konnect Agency

JULY 6, 2022

As brands look to discuss when and how to build a successful PR plan for the upcoming holiday season, it is more important than ever to partner with a PR agency to get ahead of the news cycle and think strategically on how to position clients with key media contacts. Building a Long Lead PR Plan To Optimize Timing.

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Konnect Agency

APRIL 26, 2023

The Future of Marketing: How an Experiential Marketing Agency Harnesses the Power of Curated Mailers As we move further into the digital age, the way businesses market their products and services continues to evolve and expand into the experiential marketing landscape. Looking for an experiential marketing agency?

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Agency Marketing Creativity Consumer 52