It’s time for another campaign round up! From vending machines serving books instead of snacks, to campaigns that celebrate the Coronation and the Eurovision – here’s some recent campaigns that have caught our attention.
Penguin’s Vending Machine Filled with Books
Ever had to get on a train without any form of entertainment and immediately regretted your decisions? If so, this campaign is for you!
Penguin Random House installed a book vending machine in Exeter St Davids Station, Devon, giving commuters the chance to buy a book for the recommended retail price. Stocked with titles from Daisy Jones and the Six by Taylor Jenkins Reid, to The Thursday Murder Club by Richard Osman, Penguin added something for everyone.
This is a brilliant way to get product right in front of people in a place where they’re likely to pick up a new book. Combine this with the novelty of getting a book from a vending machine, and Penguin are onto a winner! A fun campaign that had both the public and the press talking.
Super Mario Bros. Movie installation in Paris
With a killer cast consisting of Chris Pratt, Seth Rogan and Jack Black, we think it’s safe to say everyone was pretty excited for the Super Mario Bros. Movie release.
To help promote the movie, Nintendo and Universal Pictures executed a fun, visual OOH campaign in Paris. The iconic Mario character was spotted popping out of a ‘Colonne Morris’ on the Champs-Élysées that had been designed to look like the classic Warp Pipe. As opposed to always being on show, it was created so that Mario popped out of the pipe as people passed by!
The installation also came with a QR code that directed people to the movie’s trailer. An interactive campaign that shows the power of a unique OOH stunt – and we just loved it.
Uber’s carriage ride for the Coronation
There were lots of brands creating campaigns around the King’s Coronation, but one that really caught our attention was Uber’s Coronation Carriage.
This was no regular Uber ride – instead, offering a taste of royal life, users could book a slot within the app to take a ride in the Coronation Carriage. Pulled by horses and decked out in opulent gold with red velvet interiors, it was certainly transportation fit for a King. The carriage took users through Dulwich Park in London and follows research conducted by Uber revealing that 48% of Brits said they would love to experience the majesty of a horse-drawn carriage.
This was a creative take on a Coronation campaign that ultimately falls in line with Uber’s own objectives, to be seen as the taxi company to choose. It received great national coverage and got lots of people talking!
Pudsey removes his bandana for Mental Health Awareness Week
We’re all familiar with the usually bandaged-up Pudsey – but BBC Children in Need have removed the bandana to mark Mental Health Awareness Week.
The move was part of their ‘Behind the Bandana’ campaign, a wider campaign that aims to raise awareness of the challenges young people face that aren’t necessarily visible. They’ve partnered up with Dr Alex George – of Love Island fame – who has been an active mental health campaigner, naming him as the campaign ambassador.
Children In Need’s research has shown that more than a quarter of young people said they hadn’t talked to a trusted person about their mental health in the last six months, highlighting the importance of the campaign. It’s a great example of letting a visually strong campaign communicate a message.
easyJet staff dress up in iconic Eurovision outfits
Liverpool went all out for the Eurovision as this year’s host (and rightly so, it’s arguably the best event of the year) – but easyJet stole the show with some memorable Eurovision outfits.
Passengers arriving into or departing from Liverpool got to see easyJet staff dressed up in iconic Eurovision outfits, following research polling Brits to see which outfits they found most memorable. Staff dressed up in outfits from ABBA to Bucks Fizz, and the company offered 20% off select European destination flights.
We thought this campaign was such a visual way to get involved with Eurovision while keeping the brand at the forefront. The UK press clearly thought so too, as this received some brilliant pieces of national coverage!
At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals. Get in touch with us today to find out how we could support you with your Public Relations. Drop us an email: hello@prohibitionpr.co.uk or give us a bell on 0113 430 4160.
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