Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom. Let me tell you about one such story. The original goal was $25,000.

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Storytelling Reddit Video Creativity 199

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. Get to know digital marketing and storytelling. You’re in the right place!

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Small Business Nonprofit Storytelling Marketing 66

Ishmael's Corner

FEBRUARY 10, 2015

In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. On the visual storytelling side, the classic contrast immediately comes through: One of our clients, Alcatel-Lucent, put contrast to good use in communicating its vision as it embarked on a turnaround plan.

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Storytelling Comparison Communications Journalism 60

5W PR

AUGUST 18, 2023

Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. This could include sponsoring conferences, workshops, or online communities dedicated to sobriety and mindful living.

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Onclusive

DECEMBER 6, 2019

With role-specific workshops to choose from, along with world-renowned speakers, you’ll come away with actionable goals and tactics to achieve them. Plan on expert talks, case study presentations, and practical workshops. Dates: April 5 – 7, 2020. Location: Hartford, CT. Dates: April 15 – 17, 2020. Location: San Jose, CA.

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PRSay

JANUARY 29, 2024

Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn on Jan. With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings.

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Energy Leadership Meeting LinkedIn 110

5W PR

SEPTEMBER 20, 2023

Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experiences. Storytelling Authentic storytelling is the cornerstone of successful travel PR campaigns.

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Travel Strategy How To Local 78

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. BONUS: Catch the Content Marketing Workshop on July 16. Before the main conference kicks off on July 17, Mike Kaput, Director of Marketing AI Institute, will run a workshop featuring: Artificial Intelligence for Content Marketing + Email 101.

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Storytelling B2B Content Marketing Data 63

PRSay

MAY 13, 2020

Rely on brand storytelling. Brand storytelling is the same, only the narrative is a little different. People make decisions with their emotions, and brand storytelling is a way to deliver a meaningful message. If you have the expertise to share, then now is the time to do so. Everyone loves a great story.

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Content Marketing Marketing Storytelling Leadership 193

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. If you want to learn about storytelling, talk to a novelist.

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Brand Branding Storytelling Video 173

PRSay

MAY 12, 2021

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. But they process the creative technique of storytelling in three ways: Intellectually. You’ll learn to grab attention, communicate more clearly, make your message more memorable and move readers to act. Emotionally.

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Creativity Writing Storytelling Study 151

Burrelles Fresh Ideas

MARCH 19, 2024

From digital detox getaways in remote nature reserves to mindfulness workshops led by local healers, travelers seek immersive wellness experiences that rejuvenate the body, mind, and soul, fostering a deeper connection to self and surroundings.

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PRSay

NOVEMBER 23, 2020

With that in mind, I wanted to share some of my favorite slides from our workshops: Make sound bites sound better. Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements. At Wylie Communications, we’re getting ready for our 2021 Master Classes.

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Writing Case Study Training Storytelling 197

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. ContentTECH Summit. Dates: April 8-10, 2019. Location: San Diego, California. Hashtag: #ContentTECH. Content Marketing Conference.

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Conference Content Marketing Marketing Internal 256

PRSay

DECEMBER 22, 2023

By regularly engaging in professional development, hands-on workshops, continuing education and certificate programs, you stay ahead of the curve (and quite possibly a potential crisis). She regularly speaks on topics related to crisis communications, storytelling and ethics for new pros at PRSA and PRSSA conferences around the country.

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Crisis Management Crisis Crisis Communications Ethics 121

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Master the Art of Storytelling. Would you like to learn Ann’s full system for engaging readers with corporate storytelling? Email: ann@WylieComm.com.

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Storytelling Case Study Writing Banking 124

Solo PR Pro

JUNE 6, 2023

While Solo PR Pros know the value of storytelling, Lisa Gerber has made it her superpower. And if you want to tap into Lisa’s superpower, reach out to her to chat about her half-day workshops. In her recent newsletter (you can sign up here ) she talked about the power of story. Read on for the full post.

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Healthcare Storytelling Study Social Media 84

Deirdre Breakenridge

MARCH 5, 2019

How important is multimedia storytelling (video, design and photography)? Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy. News releases and their place in 2019. Where does coding and predictive analytics fit in? About Martin Waxman.

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Communications Analytics Social Media Media Training 208

Communications Conversations

JUNE 25, 2019

Yesterday, I presented at what is becoming an annual event for Minnesota PRSA–it’s digital storytelling workshop. It was chock full of insights from some of the smartest people in our industry–from Scott Severson at Brandpoint to Bridget Jewell at Periscope to Erin MacMillian with General Mills.

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Social Media Trends Case Study Media 107

Solo PR Pro

AUGUST 29, 2023

As a PR and communications professional, your expertise lies in storytelling. Research and Identify Prospects Listen Actively: Attend webinars, workshops, and networking events. Translate this into your pitch. The story isn’t about you or your company, but about how you can solve a specific problem for the client.

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Communications Pitching Storytelling LinkedIn 78

The Hoffman Agency

SEPTEMBER 3, 2020

Through these experiences, I’ve learned how journalism and public relations work together to apply the storytelling techniques needed to share a compelling story. During a storytelling workshop with CEO Lou Hoffman, we learned about the different storytelling techniques and how to apply them to technology PR.

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Ishmael's Corner

MARCH 1, 2015

I continue to believe that PR underutilizes the anecdote as a storytelling technique , and this is why the Cross Pen example stood out. The video offers another proof point that “sausage making” content — the process and actions that take place behind the curtain — makes for an effective storytelling technique. What’s going on here?

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Storytelling Transportation Journalism Exercises 60

Ishmael's Corner

JANUARY 25, 2015

Here are seven suggestion that deplete my stash of 3M stickers often highlighting storytelling techniques: 1. I’m constantly pulling content from the NYT for my storytelling workshops. You’ll find some of the best storytelling in journalism every Wednesday in the paper’s Dining section. Happy reading!

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Communications Storytelling Web Journalism 60

The Hoffman Agency

FEBRUARY 16, 2021

And with that, the agency has helped me to become a better storyteller. During our agency’s famous storytelling workshop, I received some of the best advice to date – practice your creative writing everywhere. Whether that be in a text message to a friend, an emailed response or even journaling on your own.

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Creativity Storytelling Agency Journalism 69

Stern + Associates

OCTOBER 10, 2023

Finding Meaning in Work to Reclaim Stolen Focus In “Stolen Focus,” Hari, a gifted storyteller, describes his journey around the world, interviewing leading experts on attention and focus – and the surprising explanations he discovered. “I The post Your Attention Is Your Superpower.

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Contently - Strategy

JULY 21, 2021

I regularly attended meetups, speaking gigs, happy hours, conferences, meetings, book signings, customer events, and workshops that brought me together with the marketers and creatives I write for. Often with a drink that had a lime in it, which always brings good storytelling vibes.) Pictured: The Before Times.

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How To Creativity Storytelling Writing 137

Ishmael's Corner

MARCH 13, 2016

The Art Of Storytelling In Business Communications And Public Relations. Friend, colleague and periodic co-trainer for our storytelling workshops, Peter Lewis, wrote the introduction story. Friend, colleague and periodic co-trainer for our storytelling workshops, Peter Lewis, wrote the introduction story.

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PRSay

OCTOBER 12, 2018

The three-day event was packed with dozens of workshops, networking and impressive keynotes. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. Crunching numbers (data and measurement) was a hot topic as well. ” — Emily Dunlop, president, AxiCom U.S.

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Conference Internal International Storytelling 96

PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

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Brand Branding Instagram Storytelling 83

PRSay

FEBRUARY 8, 2018

Find more articles on writing and storytelling in the February issue of Strategies & Tactics. Don Bates, APR, Fellow PRSA, conducts public and private PR-writing workshops in the United States and abroad. Eliminate them before their actions end up undermining your great ideas.

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Writing Storytelling Data Analysis 148

Stern + Associates

AUGUST 10, 2022

Informed by cutting-edge leadership research, a passion for storytelling, and her own experiences as a global citizen who has lived in four countries, she focuses directly on the lived workplace experience of women of color as the lens through which DEI should be approached. Praise for “Inclusion on Purpose”. “By

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Leadership Storytelling Policies Groups 62

Deirdre Breakenridge

OCTOBER 8, 2018

It’s a lot to encompass, so we’re going to dive into the topic to help communicators improve strategy, storytelling, and relationship building. Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. On Thursday, October 25 th at 12:00 p.m.

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Community Big Data Media Resources 148

Melissa Agnes

AUGUST 29, 2014

Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. From The Crisis Intelligence Blog. Emory’s Excellent Crisis Communication on Facebook. Does Common Sense On Social Media Come With Age?

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Crisis Management Viral Crisis Healthcare 190

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Inside out communication – the future shape of human and authentic leadership Coaching and mentoring Content and channel planning Storytelling 5. These were maintained throughout the lockdown.

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Stern + Associates

APRIL 27, 2023

Called a “Swiss army knife” for his ability to relate to a broad range of business problems, Gulati’s gift of storytelling illuminates practical examples and narratives to inspire organizations in varied industries across the globe, including Google, Blackrock , Bristol Meyers Squibb, Lego and more.

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Stern + Associates

NOVEMBER 16, 2023

A captivating and powerful storyteller , one of Friedman’s central messages is that prejudice coupled with violence destroy both the victim and the victor. Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes.

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Survey Groups Storytelling System 62

The Hoffman Agency

JANUARY 26, 2021

This internship has also provided the opportunity to practice my chemistry using the elements of storytelling. The best advice I’ve received during my internship was during the workshop with Lou. I’ve become more comfortable with quickly looking at the information in the news and digging out a story that makes our clients paramount.

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Exercises Pitching Storytelling Internal 69