Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

The Awards Blog

JANUARY 31, 2020

Ironically, I started Technology Awards List because I wanted to exit the PR and marketing industry. . I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm. Back in 2012, my chips were down.

Technology 59

Technology Web System Course 59

Bianchi Biz Blog

APRIL 5, 2021

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work with most of the editorial staff on breaking news for the web. I work with most of the editorial staff on breaking news for the web. I also supervise our excellent social media editor, Terry Kosdrosky.

Automotive 64

Automotive Web Meeting Media 64

The Awards Blog

JANUARY 31, 2020

Ironically, I started the Technology Awards List because I wanted to exit the PR and marketing industry. . I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm. Back in 2012, my chips were down.

Technology 52

Technology Web System Course 52

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. According to the Cision State of the Media Report , 59% of U.S. On social media platforms, skepticism is far greater, as it should be.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given.

Analytics 170

Analytics Tools Social Media Trends 170

5W PR

APRIL 8, 2024

From intimidation to inclusion For many years, the financial services industry was wrapped in an intricate web of complexity. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey.

Consumer 78

Consumer Financial Ethics Banking 78

Stephen Waddington

OCTOBER 18, 2018

The reality of modern media is that news stories are published to the web instantaneously. News calendar applications There’s a choice of technologies that can be used to create a news calendar, from a simple document to a shared Cloud based tool. These web-based platforms combine project management tools with a calendar.

Tools 203

Tools Web Banking Wikipedia 203

Onclusive

AUGUST 24, 2020

While many media monitoring companies have given up on data collection and outsource that critical function to other companies, Patrick masterminded the challenging task of building arguably the largest, global earned media web crawler and database in the industry.

Analytics 347

Analytics Engineering System Software 347

The Proactive Report

APRIL 7, 2022

The Digital Skills Benchmark report from the Chartered Institute of Marketing in the UK shows that as the digital landscape and technology evolve the skill level of the workforce is falling behind. Social media platforms add features and change algorithms frequently your social media strategy must be constantly adjusted.

Survey 147

Survey LinkedIn Engineering Web 147

Stephen Waddington

JUNE 30, 2021

Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. It’s an in depth look at people’s behaviours around smart speakers and voice on mobile and the web in the Germany, the UK and US.

Hotels 138

Hotels Travel Privacy Engineering 138

Onclusive

OCTOBER 26, 2016

Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media selected from 100+ nominations.

Radio 150

Radio Print Software Web 150

Shift Communications

MARCH 28, 2016

At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology. Public relations isn’t a technology.

Technology 60

Technology Publicity Marketing Software 60

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119

Report Publicity Training Policies 119

Critical Mention

MARCH 23, 2021

With this integration, Critical Mention clients can now: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. More social media content sets and engagement stats.

Analytics 154

Analytics Google Radio Web 154

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. As the PR industry’s worth grows, so do analytics and PR reporting technology. 6 Important Trends In Public Relations To Pay Attention To 1.

Trends 99

Trends Brand Branding Analytics 99

Beyond PR

NOVEMBER 1, 2016

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. This is where the power of Responsive Web Design (RWD) comes in. Moreover, a mobile site makes it easily shareable on social media platforms.

Web 40

Web Mobile SEO Technology 40

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. New technology brought in new challenges and revolutionized our relationship to media consumption.

Mobile 152

Mobile SEO Web Training 152

NewsWhip

AUGUST 18, 2021

Either way, it has the capacity to drive huge amounts of public and media attention across the web and social, so in this analysis we’re going to look at some of the trends we’ve seen in 2021 so far, beginning with web coverage. Artificial intelligence on the web.

Company 148

Company Web Ethics Analysis 148

Shift Communications

JULY 29, 2015

Look in your web analytics at Twitter’s traffic over a multi-year period. Here’s an example: In this particular instance, while Twitter’s overall membership may not have increased, Twitter’s ability to drive traffic to a desired web destination has improved substantially in very recent times. Christopher S.

Twitter 60

Twitter Social Media Mobile Media 60

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries.

Mobile 156

Mobile Local Technology Trends 156

Wadds Inc.

MAY 17, 2023

Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. The same report could have been written in the past 30 years about how public relations was slow to adapt to the internet, search engine optimisation, social media, and PESO.

Publicity 141

Publicity Case Study Privacy Ethics 141

NewsWhip

FEBRUARY 15, 2024

Using our proprietary technology, we’re able to tell you how much a given article is expected to grow in the next 24 hours. The technology will then group those articles and offer a one- or two-sentence analysis of each topic or theme. This has two main functions.

How To 78

How To Reputation Analysis Technology 78

PR 20/20

MARCH 8, 2023

Reporting , for example, "Show me a summary of monthly web visitors for the last two quarters" or "report of monthly revenue in Q4." In case we need to find a report on our social media performance. Lead management , including "Add contact ted@lasso.com with a note: will be in Boston next week." Making easy work of PPC research.

Tools 85

Tools Web Examples Report 85

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. How should Pepsi have addressed its social media followers? Passionate about the connection between digital media and social marketing.

Case Study 224

Case Study Trends Instagram Social Media 224

ImPRessions - Crenshaw Communications

APRIL 6, 2018

Another dilemma for the platforms is that both human intervention and technology algorithms have disadvantages, so in a way, they ‘re in a trial-and-error phase. Newsguard Technologies will in effect create a ratings system, or as they put it, a “nutrition label” for news sources. The tech giants. The startups.

Government 149

Government YouTube Wikipedia Google 149

Stephen Waddington

JUNE 29, 2021

Projects must advance science or technology, overcome uncertainty, and overcome an issue in a professional field. They know what they are doing and what will get approved,” said Kate Hartley, managing director, Carrot Comms , and co-founder of social media simulator Polpeo. It covers 13% of qualifying expenditure.

Agency 171

Agency Enterprise Software Financial 171

PRSay

JULY 10, 2018

companies that have web presences in Europe or market products there. As PR professionals, we often use social media advertising in our campaigns, and we rely on data and analytics to strategically develop campaigns. The regulation has reshaped privacy laws across Europe, and also applies to U.S.

Ethics 202

Ethics Data Privacy Policies 202

Reputation Us

AUGUST 25, 2022

Web3 will combine the open infrastructure of Web1 (static websites of 1998-2005) with the public participation of Web2 (interactive, social web with user-generated content). It is described as the “new web,” characterized by decentralization and blockchain technology. Solidify good habits today, on Web2.

Reputation 78

Reputation Web System Data 78

Waxing UnLyrical

JUNE 4, 2012

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. Tweet After Death: How to Use Social Media to Live Forever.

Social Media 99

Social Media How To Media Twitter 99

Burrelles Fresh Ideas

JANUARY 23, 2024

Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. Well, frankly, technology can only go so far when it comes to understanding human behavior. How can you bridge the human and the technological?

Technology 76

Technology Training Data Consumer 76

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Other ways to measure brand recognition is through share of voice in media or on social media. PR and content play vital roles in managing and accelerating the sales funnel.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 120

Communications Crisis Internal International 120

NewsWhip

NOVEMBER 22, 2022

To that end, NewsWhip CEO Paul Quigley and Michael Young, Global Insights Manager at Ford, sat down with founder of The Social Intelligence Lab, Dr. Jillian Ney, to talk about turning live data into valuable brand insights. When it comes to social data, it’s hard to get higher-ups to sit down and pay attention to its importance.

Data 78

Data Analytics Measurement Technology 78

PRSay

DECEMBER 27, 2022

Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. Are they moving to other platforms like Tribel , Mastodon or Hive Social ? Pay attention to top users and keep them engaged on these social media platforms. Reevaluating Twitter. Paid internships are essential.

Trends 114

Trends Pitching Twitter Nonprofit 114

Waxing UnLyrical

JULY 17, 2013

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. Unless you could, of course, time your messages. Tweeting after death.

Social Media 78

Social Media How To Media Twitter 78

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 148

Company Tools Technology Software 148