Agility PR Solutions

MARCH 2, 2022

Despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel this year, according to the 2022 Social Media Marketing Trends Survey recently released by enterprise social analytics firm ListenFirst.

Social Media 166

Social Media Trends Marketing Enterprise 166

Institute for Public Relations

FEBRUARY 5, 2024

This summary is provided by the IPR Digital Media Research Center Pew Research Center analyzed how Americans of different ages use social media platforms. A survey of 5,733 U.S. adults was conducted from May 19 – Sept. Key findings include:1.)

Social Media 59

Social Media YouTube Media Survey 59

Sword and the Script

SEPTEMBER 14, 2022

Most comms pros have some concern about bias across eight different media sources; at one end, 54% expressed strong concerns about social media, while at the other, 28% expressed strong concerns about professional journalists. Perhaps not, according to a survey of “11,889 U.S.-based

Survey 95

Survey Communications Media Engineering 95

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting. Companies can also leverage user polls and surveys.

Social Media 88

Social Media Media Education Survey 88

Institute for Public Relations

DECEMBER 12, 2023

Hootsuite analyzed how social media and artificial intelligence (AI) will play a role in ROI for organizations in 2024. A survey of 4,281 marketers and 4,508 consumers was conducted in August 2023, along with an analysis of 1 million anonymized social posts and 15,557 articles from major social media reporting organizations.

Social Media 64

Social Media Media Analysis Survey 64

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. We were joined in fielding and analyzing the survey this year by five contributors including: Gini Dietrich , Founder & CEO, Spin Sucks. Comms budgets are up.

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion.

Twitter 127

Twitter Survey Journalism Social Media 127

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. Need help boosting your brand’s social presence? Avoid hashtags like #sternmarketingstrategy2023.

B2B 111

B2B Social Media Company SMB 111

Communications Conversations

JUNE 29, 2021

It’s become one of the most prevalent questions in the social media industry. I’ve been doing social media audits for midsized and large companies for years. Recent reports I’ve seen, put most social media teams in the 1-3 person range. Have you surveyed them on this question?

Social Media 211

Social Media Media Survey LinkedIn 211

Sword and the Script

MARCH 22, 2022

According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Companies are placing a larger emphasis on stakeholder communications and cross-functional collaboration,” according to a press release on the survey quoting Jennifer Sigler , Ph.D., Only 5% said they have less influence.

Survey 95

Survey Communications Employee Technology 95

Cision

SEPTEMBER 18, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. For this first video, Baer asks and answers the important question — Is social media and journalism linked?

Journalism 251

Journalism Social Media Media Study 251

Muck Rack

MARCH 12, 2020

New Muck Rack survey: How journalists find their news, use social media and work with PR teams in 2020

Survey 123

Survey Social Media Media 123

Business Wire

APRIL 14, 2021

Social media updates. Breaking news. Live videos. Push notifications. 24/7 news cycles. We're more informed now than we've ever been. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges?

Survey 363

Survey Blogging Media Video 363

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing. Really dive into industry surveys. Need an extra pair of hands?

Survey 116

Survey B2B Marketing Interviews 116

Muck Rack

JULY 1, 2019

New Muck Rack survey: How journalists find their news, use social media and work with PR teams in 2019

Survey 132

Survey Social Media Media 132

Institute for Public Relations

FEBRUARY 6, 2023

Chen and colleagues explored the role that social media influencers played an important role in driving positive outcomes of corporate social responsibility (CSR) campaigns. A survey of 967 participants was conducted in June 2019. Key findings include:1.)

Social Media 64

Social Media Media Survey Corporate 64

Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). It also surveyed 1,500 respondents in the U.S. People have more faith in businesses than they do in NGOs, government or the media. survey respondents said the following: 61% trust business.

Government 136

Government Survey Ethics Media 136

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Karen and Shonali were part of a group of six contributors to the survey and report. The media relations struggle. click image for higher resolution ).

Survey 118

Survey Communications Ethics Measurement 118

Agility PR Solutions

AUGUST 31, 2020

Brands seeking to generate more sales and grow their markets need to focus on social media. Pre-pandemic numbers gathered by a Pew Research Center survey showed 72 percent of Americans use it to connect with others, follow the news, share information, and be entertained.

Engineering 124

Engineering Social Media Brand Branding 124

Agility PR Solutions

DECEMBER 4, 2022

Social media has become a popular tool for shoppers to become acquainted with brands, with 75 percent of respondents in a new survey from direct-to-consumer (D2C) cross border e-commerce firm Global-e Online Ltd. Brands are finding new ways to directly engage with global consumers to catch their attention.

Social Media 78

Social Media Internal International Brand 78

Agility PR Solutions

MARCH 18, 2024

appeared first on Agility PR Solutions.

Survey 108

Survey Social Media Media Publicity 108

5W PR

DECEMBER 7, 2020

However, predicting what lies ahead next year in social media may be a more slippery slope depending on the source. Here’s what social media management platform Hootsuite uncovered after surveying more than 11,000 marketers during the third quarter of this year and combining other gathered data. 78% said so.

Social Media 103

Social Media Trends Media Policies 103

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. The first flavor rarely uses their social channels.

Social Media 108

Social Media Report Survey Media 108

Institute for Public Relations

JUNE 10, 2023

This summary is provided by the IPR Digital Media Research Center Morning Consult explored Americans’ perspectives on artificial intelligence (AI) and social media. Surveys of 10,000 non-U.S. Key findings include: — 56% of all … Continue reading Current Social Media and AI Trends in the U.S.

Social Media 52

Social Media Trends Media Survey 52

Agility PR Solutions

JUNE 27, 2021

The post Are social media sites “cigarettes” of mental health? New report says yes appeared first on Agility PR Solutions.

Social Media 112

Social Media Report Media Survey 112

Solo PR Pro

AUGUST 24, 2021

Consider the current situation for today’s social media specialist or manager who’s in charge of developing content for a company’s channels. But, do most companies know what their customers want when it comes to social content? Survey your customers twice a year. It makes sense if you think about it.

Social Media 105

Social Media Media Survey Meeting 105

PRSay

DECEMBER 13, 2018

For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. In recent surveys, 20 percent of U.S. adults said they often get news from social media, compared to 16 percent from print newspapers. adults, compared to 49 percent for television.

Print 144

Print Newspapers Social Media Television 144

Stephen Waddington

JULY 15, 2020

The CIPR of State of the Profession survey was concluded before lockdown. The 2020 CIPR State of the Profession survey is a time capsule. The field work, based on surveys from 1,300 practitioners, was completed on 27 January. My hunch is that the 2021 survey will tell a different story.

Survey 159

Survey Policies Community Crisis 159

Agility PR Solutions

MARCH 28, 2022

Compared to other mediums or channels, social media is relatively new in the advertising space, and small businesses see invaluable merit in investing in popular platforms. The post 70% of small businesses will invest in social media advertising in 2022—where, and how much? appeared first on Agility PR Solutions.

Small Business 85

Small Business Advertising Advertising Social Media 85

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 94

Survey Industry Leadership Study 94

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” The survey polled, 2,400 senior managers (U.S.) Try our services.

Survey 99

Survey Trends Marketing Creativity 99

Agility PR Solutions

APRIL 8, 2019

More than one-third of small businesses lack social media accounts, according to a new survey from Visual Objects, a website showcasing portfolios of top creative firms. The data suggests that social media, while a versatile tool, may not be the best marketing tool for every small business.

Small Business 139

Small Business Social Media Strategy Marketing 139

Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

Healthcare 238

Healthcare Social Media Media Case Study 238

Axia PR

JUNE 6, 2022

Social media influencers are becoming important to consumers, and their advice is affecting consumers’ purchasing decisions. According to a 2022 survey, 37% of consumers trust social media influencers more than brands. Use these tips to create and maintain a positive relationship with influencers. billion in 2022.

Social Media 62

Social Media Media Survey Consumer 62