Shift Communications

MAY 10, 2022

While most SMB customers, especially eateries, don’t fall within the TikTok demographic, Square aptly built a strategy to target its customers’ customers (who do), promoting their storefronts. Like SEO for web content, backlinks and “tags” from other creators/brands can boost ranking potential. Take Square’s approach.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Waxing UnLyrical

JULY 14, 2014

This week’s roundup features seven posts from around the web that focus on campaigns. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Image: Paul Townsend via Flickr, CC 2.0 .

SMB 77

SMB Case Study Nonprofit Social Media 77

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless. An SMB can conduct market research with unlimited survey questions at a reasonable cost. has made the daily nuts and bolts of public relations work unrecognizable from a decade ago. Here’s our must-have list. Wunderlist.

Tools 108

Tools SMB Survey Software 108

Communications Conversations

JANUARY 5, 2017

And, someone I know is speaking at SMB later this month. Kristin was the web content manager at Dow Corning before the web was even really invented (in 1991!). Plus, I know she volunteers for Social Media Breakfast. Matt Wilson, General Mills. If I’m not mistaken, Matt has referred work to me in the past at Mills.

SMB 60

SMB Meeting Web Energy 60

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 187

Marketing Content Marketing Data Social Media 187