ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks.

B2B 170

B2B Social Media Media Education 170

Beyond PR

APRIL 26, 2016

Small businesses are the engine driving the U.S. Small Business Administration (SBA), more than half of Americans either own or work for a small business. Furthermore, these businesses create about two out of every three new jobs in the U.S. According to the U.S.

Small Business 40

Small Business Nonprofit Local Community 40

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Partner with a local influencer to promote your business on social media. Collaborate with other small businesses in your area to cross-promote each other’s products or services.

Strategy 52

Strategy Customer Service Airlines Hotels 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

We like the way American Express has built its online publication Open Forum , directed at small businesses. The brand has many small business initiatives and has been very good at providing a ton of good info for companies who may not have initially thought that Amex was the appropriate credit card partner for them.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A small business owner struggling with deliveries,or financing, or a consumer app experimenting with virtual reality – these, too, can be the basis for compelling stories. Educating prospects. If they’re about to spend thousands on a company-wide SaaS solution for a business application, all bases will be covered.

Publicity 255

Publicity Storytelling Automotive Software 255

Cision

MARCH 14, 2016

He also used data to pinpoint the optimized number of attempts for enterprise, mid-sized and small businesses (they found that you call enterprise clients more often, small businesses less), and programmed contact schedules into their CRM program.

Enterprise 120

Enterprise Facebook Small Business LinkedIn 120

Cision

AUGUST 26, 2015

Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015. Click here for our free live-streaming white paper! Social Media Measurement 101 for Small Business [link] via @divahound | One to read!

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

MARCH 17, 2016

Content types that can spread your message to new audiences include blog posts, white papers, instructional how-to videos and press releases. Author Amanda Eldridge is the director of strategic channels at PR Newswire where she educates small business owners and nonprofits on affordable PR & marketing solutions.

Marketing 40

Marketing Small Business Web Content Marketing 40

PR 20/20

NOVEMBER 29, 2022

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. Content (ebooks, white papers). There are three phases—evaluate, establish and execute (e3)—made up of 15 steps. Evaluate (Steps 1 – 2). Partnerships.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

FEBRUARY 21, 2017

A one-time small business owner and a former president of the Triangle chapter of the American Marketing Association in Raleigh, he now hangs his hat with a company called ResponsePoint. Downloading a white paper or signing up for a webinar doesn’t make the person an automatic SQL.

Marketing 64

Marketing System Data Tools 64

Cision

MAY 21, 2015

Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. 11) Mark Schaefer and Tom Webster. The Marketing Companion. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

The Hoffman Agency

APRIL 6, 2020

The data can be repurposed for webinars, white papers, social media and other highly shareable avenues that show your company has unique insights both internally and externally. One of the biggest boons of data-driven storytelling is the simple fact that it can “support the funnel,” as Matthew puts it: [link].

Storytelling 53

Storytelling Data Journalism Resources 53