Garrett Public Relations

SEPTEMBER 26, 2020

The post Writing for SEO – How Important Is It For Your Small Business? Are you focusing on writing quality content? Or focusing on content for SEO purposes? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 78

Small Business SEO Writing Publicity 78

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Take, for example, Small Biz Trends, one of the most popular publications targeted to small- and medium-sized business owners. If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable.

B2B 319

B2B Company SMB Automotive 319

Agility PR Solutions

MAY 27, 2019

New research from SMB professional resource business.com explores the pros and cons of immigration and its impact on the small business economy.

SMB 72

SMB Small Business Survey Resources 72

Garrett Public Relations

JANUARY 19, 2020

With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

Tools 215

Tools Social Media Small Business Media 215

Solo PR Pro

MAY 14, 2015

On May 13, 2015, we weighed in with opinions and insight on the following topics of interest: Have SMB’s today settled into a Social Media routine, or are they still experimenting? Do small businesses become more receptive to social tactics when other PR programs are in play?

Social Media 40

Social Media SMB Media Small Business 40

Garrett Public Relations

MAY 4, 2022

As anyone in PR can tell you, earning media coverage these days can be a challenge. With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH. Each year, the folks at Muck Rack conduct a survey of journalists to ask about their preferences and how they find […].

Media 215

Media Pitching Survey Publicity 215

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic. So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158

Garrett Public Relations

MARCH 14, 2021

As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Public relations is enjoying a bit of a resurgence. Why is PR seeing a spike in popularity? The rising need to gain competitive advantage is driving the public relations market,” says a survey published by […].

Survey 176

Survey Publicity Marketing Small Business 176

Garrett Public Relations

DECEMBER 3, 2020

As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […].

Marketing 208

Marketing Strategy Communications Publicity 208

Garrett Public Relations

DECEMBER 17, 2019

As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. The freelance businessperson faces many challenges. So, I started #FreelanceChat in Sept.

Publicity 201

Publicity Small Business SMB Twitter 201

Garrett Public Relations

MAY 13, 2019

The post How Social Media Lurkers Can Boost Your Business appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. How can we PROVE it’s effective so that clients will see the value?

Social Media 167

Social Media Media Marketing Publicity 167

Garrett Public Relations

JANUARY 2, 2021

This time of year, many marketers make predictions on what businesses should focus on as we […]. The new year has arrived. But what will it hold? As we make 2021 marketing plans, how can we place bets on the best way to organize those plans when there are still so many questions to be answered?

Marketing 83

Marketing Publicity Small Business SMB 83

Garrett Public Relations

NOVEMBER 12, 2018

We may be in denial, but the holidays are indeed upon us. With Thanksgiving just over a week away and Christmas coming soon on its heels, we need to be looking at the calendar to make our PR plans. While timing is always important in public relations, trying to get media coverage at this time […].

Publicity 91

Publicity Small Business Media SMB 91

Garrett Public Relations

FEBRUARY 11, 2018

Ah, yes, it’s February and you know what that means? Valentine’s Day. Time to show some love to those around you. If you work with reporters–a key piece of an effective PR effort–why not take advantage of the opportunity by showing them some love? After all, they often express their displeasure at receiving media pitches […].

Report 86

Report Pitching Publicity Small Business 86

Garrett Public Relations

APRIL 22, 2018

Here’s a question I see A LOT in the public relations industry. Are press releases still necessary?” Now, if you follow me, you’ll know I’m a fan of press releases. My first guest post ever was for PR Daily on this very subject (Enough with the death of the press release already). So, when I […].

Writing 85

Writing Industry Publicity Small Business 85