Why PR pros should be part of your SEO and social media teams

PR Daily

The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing that always needs tending.

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10 most effective social media tools for PR pros

PR Daily

Social media has brought new opportunities for communicators—and heaped new responsibilities on their already full plates. With social media management tools, you can use automation to share your content and the content of others on your social media channels.

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7 Easy Ways to Dominate Social Media Marketing

Critical Mention

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Utilize Social Analytics Tools.

8 symptoms of a failing health care social media campaign

PR Daily

Buying followers is frowned upon in the social media world. Rather, provide value to those in your community including other practices, hospitals, organizations, businesses, local media, and schools. Health Care Social Media

SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

When people first started to use SEO for business , it was viewed as a completely separate tactic from public relations. Now businesses are seeing the benefit of using PR in SEO to get better results. In turn, better SEO leads to more website traffic and brand recognition.

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20+ SEO Words You Should Delete From Your Vocabulary Immediately

Social PR Chat

Are you still using any of these outdated PR SEO terms? Are you still using any of these outdated PR SEO terms? SEO: The Most Overused SEO Word Ever? SEO is not magic and it’s not a catchall. SEO was quite simple in the early years. And so the SEO goes.

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PR Trends: How to Empower Your PR with SEO

B2B PR Sense

Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing. Social Media.

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5 rules for soliciting feedback on social media

PR Daily

One of the best ways to grow your audience is by getting social media feedback. PR pros and brand managers have this tendency on social media to ask people broadly. Rely on social norms. It’s also incredibly easy for social norms to work against you.

How to integrate social media into your marketing efforts

PR Daily

Today’s consumer is increasingly focused on social media—and marketers should be no different. billion internet users have a strong presence on various social media platforms. Many marketers, though, aren’t connected on social media in the way that they should be.

9 hallmarks of outstanding website copy

PR Daily

It should be easy to navigate, audience-centric, succinct and optimized for SEO. It’s SEO-optimized. A version of this post first appeared on the SmartBug Media blog. Content Marketing Mobile Social Media Storytelling Websites Writing & Editing SEO

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State of PR 2020: More than half of PR pros cite engagement to prove value

PR Daily

Which social media metrics are tops? What used to be key to the PR pro’s role—media relations—is no longer a top offering. SEO, once viewed as primarily a technical skill, has become a common PR component. 56% link building for SEO.

Starbucks’ plan for ‘new normal,’ Layoffs at Boeing, Lyft and Norwegian Cruise Line, and SEO tips during COVID-19

PR Daily

Starbucks’ social media team shared its press release detailing its COVID-19 reponse, which it paired with a graphic that said, “We miss you, too.”.

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5 attitudes that say your organization’s not ready for all-out social media

PR Daily

Social media is the place to be. Social media is a place where brands win and lose—sometimes in the same day. Social media marketing and advertising are critical to a company's lead generation. You think social media is free.

8 content strategy trends for better SEO and distribution

PR Daily

Improving SEO and creating content have become the main objectives for more than half of marketers (61 and 55 percent, respectively). Storytelling and data visualization. Changing SEO strategies.

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Musings and social media tips from 7 health care communicators

PR Daily

Storytelling continues to be on communicators’ minds. Matt Braun, PR manager at Aurora Health Care in Milwaukee, offers this advice: “Focus on telling great stories through earned and owned media, and never underestimate the importance of strong relationships with media contacts.”.

Why and how you should infuse personalization into your PR

PR Daily

Also, keep your SEO conversational, and don’t forget to take a stand in today’s values-conscious landscape. Younger consumers are moving away from large, public-facing social media platforms and turning to interest-driven apps. Personalization and media selection.

5 essentials for finding and partnering with a worthy influencer

PR Daily

Influencer discovery software will have this data, but ask for a media kit and do your own research to get an idea of who their audience is. Some influencers publish on just one platform, often Instagram or YouTube, while others publish blogs and maintain a diverse social presence.

7 reasons why effective PR is more important than ever

PR Daily

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. How do we navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? PR drives SEO.

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What the GateHouse/Gannett deal means for PR pros

PR Daily

newspaper chains are fusing as one media powerhouse, in hopes of bolstering an industry in decline. Gannett and GateHouse Media—are consolidating to create one media behemoth, with an eye to reducing overhead and preserving their papers’ profits. Build your local SEO.

Do Your 3 Search Words Suck? Six Questions to Ponder Now

PR News

Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Water Cooler Barcelona Principles branding measurement media relations professional development search SEO storytellingAt a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten.

How an Ohio dentist used podcasts to engage his community

PR Daily

A podcast isn’t a perfect content type for every social media platform, but a little digital wizardry can create a bite-size sample to tease your show on online networks. Brand Journalism Content Marketing Executive Communication Marketing Social Media Storytelling

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

What’s the career path of a social media communicator? Ragan Communications and PR Daily , in partnership with the Institute for Public Relations and the University of Florida, will deliver the answer through the inaugural Social Media Career Survey. SOCIAL BUZZ.

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Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

PR Daily

We stand with our Black colleagues, employees, fans, actors, storytellers — and all affected by senseless violence. The social media team also changed the profile’s name to the hashtag: Image courtesy of Twitter. SOCIAL BUZZ. How do you feel about your SEO knowledge base?

Instagram vows to eliminate racial bias, Shake Shack responds to police officer poisonings, and airlines crack down on face mask policies

PR Daily

Also: Verizon Media outlines three parts of embracing diversity and inclusion, Target observes ‘Juneteenth,’ why SEO can help your brand’s visibility and traffic, and more. Have you revisited social media policy and training with employees in light of recent events?

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. Social Pros Podcast.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 1) Owned media gains on distrust of mass media. 10) Blurring media creates opportunity. “I

Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

PR Daily

Also: Free-doughnut Fridays for Dunkin’ loyalists, Google to index by mobile-friendly websites, most communicators don’t quite get SEO, and more. Here are today’s top stories: Virgin Media, T-Mobile, Holland America and Princess Cruises suffer data breaches. SOCIAL BUZZ.

Pier 1 prepares for bankruptcy, Red Cross dangles a Super Bowl score, and email works for millennials and Gen Z

PR Daily

Add to your New Year’s resolutions the tasks of honing your organization’s social media profiles and getting your online content in shape. Google’s BERT update has some communicators stressed about their SEO, but there are still things you can do to come out ahead.

Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs.

5 essential roles every content marketing team needs

PR Daily

Content marketing is fueled by storytelling, and journalists typically are tremendous storytellers. This job might include public relations and SEO, but the primary focus should be on social media management. Marketing Social Media Writing & Editing

Ready to craft a content strategy? Answer these questions first

PR Daily

Storytelling opportunities. Are our publishing platforms optimized for SEO? Media planning. Katy French is managing editor at Column Five Media. A version of this post first appeared on the Column Five Media blog.

2018 PR Trends: Search Marketing [Video]

Shift Communications

Solution: Hop aboard the AI/SEO the train now. SEO and PR Merge In Some Firms. The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Christoph Luke | Christoph Luke Media Relations.

Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

PR Daily

It’s a fun way to encourage engagement with social media users without shouting PR or marketing messages. Seventy-one percent want advice on how to get through the crisis, and 23% want to feel safe as they communicate with brands online: Image courtesy of Rio SEO.

Top 10 tips to Maximise your Video Content

Prohibition

It’s no secret that video is champion content when it comes to social media. Your number one priority when creating a video for social should be the factor of share-ability. Ensure your video content is relevant to the social channel .

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Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. Win at SEO.

6 quotes from women leaders for difficult times

PR Daily

Storytelling is important when it comes to branding. Storytelling comes in many forms, so decide what works best for your company. For example, storytelling can be data-driven, which can help educate your target audience with information to get them to buy into your brand. Customer-led storytelling is also on the rise with persuasive customers writing guest posts for company blogs, or companies inviting influencers to host social media takeovers.

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CUNY Meetup Showcases Journalism Startups

Flack's Revenge

If you work in PR, it is good to keep an eye on the world of media innovation. Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. Empathetic Media.

7 Reasons Why Video Needs to Be in Your PR Plan

ReimaginePR

Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. Who can even remember a world without online videos?

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Health care marketing trends for 2020—and beyond

PR Daily

Emotional storytelling, compelling content and attention-grabbing campaigns can help organizations thrive and drive more profitability, but it’s no easy task. Active social media channels, a seamless, mobile-friendly website and SEO-centric content are now merely table stakes.

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