Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that. Enhance your Social Ads Performance. Ensure you consider using video in your social media advertising strategy.

Video 62

Video Strategy SEO Engineering 62

Prohibition

MAY 18, 2023

Influencers are also skilled storytellers who know how to connect with their audience on a personal level. By partnering with influencers, brands can tap into their ideas and creativity to generate a constant stream of high-quality content which aligns with a brands key messages, and responds to emerging social media trends.

Strategy 62

Strategy Marketing SEO B2C 62

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

They drive SEO ranking and educate prospects, thus pushing them down the funnel. A campaign of consistent earned and owned content, reactive commentary, and trade or business media coverage can vault a little-known company into the spotlight. Storytelling engages, influence persuades. PR and social media have a role here, too.

Storytelling 233

Storytelling Education Software LinkedIn 233

Shift Communications

JANUARY 9, 2018

Solution: Hop aboard the AI/SEO the train now. SEO and PR Merge In Some Firms. The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms. Laggards will quickly reach obsolescence.

Video 88

Video Trends SEO Marketing 88

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. The best business storytelling in today’s world comes from journalists.

Leadership 164

Leadership Blogging Storytelling SEO 164

Shift Communications

DECEMBER 4, 2017

Society and social media have created hyper-focused segmentation of the audience. SEO and PR Merge In Some Firms. The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms.

Trends 161

Trends Publicity SEO Advertising 161

Business Wire

JUNE 28, 2017

We hop from one site to an app, and from one social media platform to the next. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. Utilize the latest storytelling tools, such as interactive photos and videos. What does it say?

Mobile 152

Mobile SEO Web Training 152

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling.

Marketing 306

Marketing Advertising Advertising Industry 306

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Presspage

OCTOBER 6, 2017

” In his role, he is responsible for the overall awareness of the location online, inbound traffic, social media, SEO, and content marketing. Harms explains: “For example, in June we have set up a storytelling campaign, encouraging people who have visited Curacao to share their story.

Tourism 122

Tourism SEO Storytelling Social Media 122

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. For Social Media, we like…. a free marketing course). For Tech , we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling.

Marketing 204

Marketing Advertising Advertising Industry 204

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. As a PR pro, you must have heard a thousand times about emotional storytelling. These tools allow you to keep track of sentiment indicating mentions on various social media channels.

Digital PR 251

Digital PR How To Small Business Analysis 251

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 92

Social Media Marketing Media Storytelling 92

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated.

Trends 124

Trends SEO Leadership Print 124

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. SOCIAL SELLING SECRETS MASTERCLASS COURSE CURRICULUM. Direct Deploy: Engaging Content Marketing.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Sword and the Script

SEPTEMBER 8, 2020

At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 10. Content marketing and media relations need each other. Give our services a try.

Survey 94

Survey Industry Leadership Study 94

ISEBOX

FEBRUARY 23, 2017

Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience. When you post an image on Instagram and share it across other social media channels, they’re directed to that content’s individual link.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? But it can also do much more.

B2C 120

B2C Product Launch SEO Storytelling 120

ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. Have a Social Media Strategy. Win at SEO.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Communications Conversations

NOVEMBER 7, 2014

Yep, that was Sarah Panus at Sleep Number (client) who got a recent promotion to senior manager-social and SEO. Gregg Litman recently left his long-time post at WCCO-TV to go work with and for former WCCO-TV sports reporter Ed Heil at Storyteller Communications. Another media member convert. Nice work, SP!

Sports 124

Sports Mobile SEO Storytelling 124

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Credit to social media guru Steve Farnsworth who captured the debacle as a case study. Change : Publications are behaving like PR companies to land a slice of the owned-media pie.

Industry 60

Industry Storytelling Journalism Corporate 60

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. The growing interest in storytelling requires skilled writing abilities, too, adding a layer of polish and sophistication to the copy you churn out.

LinkedIn 100

LinkedIn Brand Branding SEO 100

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Experiential storytelling. Media and journalism. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Angle Identification: What are the forms, voices, popular social media outlets and dynamic features that make for the most compelling and engaging content?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Prohibition

FEBRUARY 10, 2020

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures.

Video 62

Video YouTube Social Media Storytelling 62

Marketwired

FEBRUARY 26, 2016

Since SEO as we used to know it no longer exists, it’s all the more important to have a content strategy in place along with a team to execute it. You can also join conversations or gain access to the top industry articles that provide ideas for future content and SEO link-back opportunities.

Trends 105

Trends How To SEO Google 105

The Hoffman Agency

AUGUST 5, 2022

Having spurred my interest to learn more about B2B, social media marketing, SEO, organic search, digital campaigns, promotions and all aspects of designing a brand’s identity, I decided to pursue a graduate degree. I was particularly fascinated to learn more about the Periodic Table of Storytelling.

Internal 36

Internal International SEO Storytelling 36

The Hoffman Agency

JULY 21, 2022

Storytelling was something that stood out to me. Running social media pages, tracking metrics and SEO are big interests of mine. I also want to learn the ins and outs of traditional PR, such as creating media lists and writing press releases. I started realizing that PR was something I might want to do.

SEO 36

SEO Storytelling Internal International 36

Communications Conversations

APRIL 27, 2018

Although corporate storytelling has been under fire a bit lately, I continue to be a strong supporter of such efforts–and this one, in particular, looked interesting. We wanted to streamline the user experience online bridging the gap between our website and social media content.

Blogging 68

Blogging Pinterest SEO Examples 68

PR Fuel

NOVEMBER 24, 2020

Essentially, public relations is storytelling. Master SEO. Building your SEO and rankings in search engines is a long game, but if you want to get on top and stay on top, you need to figure it out. Sure, they’ll advertise for you on their social media. Conduct a PR Audit.

Publicity 52

Publicity SEO Advertising Advertising 52

Sword and the Script

DECEMBER 4, 2018

Importantly, people define “media” as both content and the platforms – search and social media – on which they are distributed. 13) Storytelling the hottest trend in PR in 2018. Trust in platforms declined 11 points in this year’s study. Read more: PR and Content Marketing Insights from the Edelman Trust Barometer.

Survey 103

Survey Marketing B2B Content Marketing 103

Prohibition

DECEMBER 19, 2019

What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component. Storytelling is what makes us human, as they make the message relatable. 360° videos are now increasingly popular, particularly on social media platforms – YouTube and Facebook. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48