2023 continues with a range of constant social media updates and changes, including some interesting new amplification options for your TikTok strategy! Read about this and more in our latest round-up below.

Instagram test a broadcast channel

Instagram have recently introduced a broadcast channel, testing it across a number of accounts as a new way for creators to deepen their connections with followers.

This one-to-many messaging tool allows creators to keep their followers updated and share BTS content using text, photo, video, voice note updates and polls. Followers will receive a one-time notification to join the channel once it is created. Anyone can discover the broadcast channel and view the content but only followers will receive update notifications.

Meta takes action to protect young users

Meta have announced that Facebook and Instagram are founding members of the ‘Take It Down’ platform – a new platform designed to proactively prevent young people’s intimate images from spreading online.

TakeItDown.NCMEC.org allows users to submit a case for content to be removed from participating apps. The site will actively search for the intimate images using a numerical code (a unique hash value) to find copies of the images, remove them and prevent them being reposted across the apps in future.

Twitter Community Notes alerts

Twitter has implemented a new alert within its Community Notes feature – alerting users that have previously engaged with a tweet when a new note is attached.

This seems to come as part of Twitter’s aim to dispel misinformation, alerting users to errors and enabling them to re-assess their response. It will be interesting to see how this update impacts this wider goal, and user’s reaction to more alerts too.

TikTok increase organic amplification options

TikTok have implemented four new options to their quick Promote (boost) feature, enabling more ways to amplify organic content.

This update includes targeting options to drive visits to the TikTok page, get more messages, boost other creator’s content (e.g. ambassadors) and location targeting. This update is welcome to TikTok marketeers as the platform becomes increasingly attractive for integrated campaigns – especially where influencers are a key element!

LinkedIn becomes more visual

LinkedIn are continuing to move to a more visual platform, with updates to user profiles to make them more visually appealing, showing images, videos, newsletters or documents at the top of the activity section.

Although more relevant for individual user profiles, it’s a great indication toward the continued move to a more visual platform, to guide your businesses 2023 LinkedIn strategy. How can you make your assets more visual and appealing.

LinkedIn are also listening to users, implementing native newsletter scheduling to support forward planning and also adding SEO titles for newsletters and articles.

At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in contact today to find out how we could help you.

For more interesting articles from us check out these posts:

  1. How to Get the Most Out of your Targeting for Social Media Advertising
  2. Changing The Way of Search – TikTok’s New Trending Terms Update
  3. Best Practice When Using Video Across Different Social Media Channels