Remove Reputation Remove Storytelling Remove Viral Remove YouTube

Once Upon a Time…3 Keys to Good PR Storytelling


In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Best Practices Featured Storytelling xpotomac

3 PR and marketing alternatives to ‘going viral’

PR Daily

I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. I barely had time to breathe a sigh of relief and think, “Maybe clients will want to diversify their media goals now” before affordable digital cameras made enabled the masses to create videos with the sole purpose of going viral. We want to go viral!" (If Porous-platform storytelling.”.

Viral 95

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Why it matters: Facebook continues to grapple with social media users’ mining its platform for news—and their having to weed out the rampant misinformation that’s tarnished the company’s reputation and eroded users’ trust. YouTube creators come together to plant 20M trees. Influencer and content creator Jimmy “MrBeast” Donaldson organized a fundraiser in what he calls the “largest YouTube collaboration of all time.” Study: How to make the most of your YouTube channel.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

YouTube, Facebook and Twitter removed a viral video published by Breitbart News that shows a group from America’s Frontline Doctors making claims about COVID-19 in front of the U.S. Survey findings will be released at Ragan’s Brand Storytelling During a Crisis Virtual Conference, Aug.

Viral 97

Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts

PR Daily

Why you should care: Engaging in unethical PR and marketing behaviors will come back to haunt your organization’s reputation. Though YouTube requires its users to be at least 13 years old, a recent Pew Research Center study found that videos that either targeted or featured children received three times more views. YouTube’s 43,770 channels boasting 250,000 subscribers or more uploaded a collective 243,254 videos this year—and 56% were within the first week of 2019.

4 ways to prepare for a crisis—and respond where it counts

PR Daily

It’s also a trope that sets unrealistic expectations for PR professionals and executives worrying about reputational brushfires, cautions a Florida International University program director and longtime communications executive.

Crisis 152

Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

LinkedIn offers marketers more data, YouTube curtails ‘fake news’ about Hong Kong, and Amazon and DoorDash cave on tipping. McDonald’s is hoping to replicate the success of Popeyes’ viral chicken sandwich. The monetary loss taken by not selling the devices is outweighed by the boost in brand reputation and consumer trust. Related reading: Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts.

Viral 87

T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

PR Daily

In a YouTube video, Legere also ran down the merger’s benefits with Sprint’s chief executive, Marcelo Claure: In a blog post, Legere wrote : Let me be clear. On , consumers can watch the YouTube video, read an open letter or one of Legere’s blog posts, catch up on the U.S.

Viral 94

Creative executions and experiential storytelling: A #SMprof experiences College Gameday

Karen Freberg

Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes. As each season comes and goes, one thing is pretty consistent, and that is the innovation and creative execution of storytelling by the Clemson Tigers social and digital teams.

McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search

PR Daily

Also: Universal Orlando Resorts pokes fun at an old tweet, Home Depot’s quest to reunite toy with toddler goes viral, Twitter users ridicule Apple’s AirPods Max, and more.

Google 103

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

If your organization won’t take an honest, hard look at its current actions, sincerely apologize and commit to meaningful actions and change, don’t expect the crisis communications and reputation building efforts to find much success.

Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

PR Daily

The news comes alongside a Virginia school district that has gone viral for “banning” the author’s books. or video content (YouTube, livestreams) within your strategies, PR Daily readers? or video content (YouTube, livestreams) within your strategies, PR Daily readers?

NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

The video is a great example of the power of storytelling—along with a reminder to emphasize authenticity in your tales. How can you make your storytelling efforts more authentic and meaningful? 7 hints to help create viral content. J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

4 ways engagement was Super Bowl’s marketing MVP

PR Daily

Whether a sustainability initiative or a corporate social responsibility campaign, inviting people to get involved in your purpose-focused campaigns and initiatives, can help them change the world for the better—and boost your reputation as you lead the way.

Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

Also: YouTube influencer shares tips to quell health care ‘misinformation,’ CollegeHumor lays off almost all its staff, and more. million on YouTube), posted a video reacting to a few videos by health care professionals which have recently gone viral, sparking controversy and debate online.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost. We asked what the most important platform was for your video efforts, and the vast majority said YouTube and Instagram were the top priority.

CDC ponders partnership with Dollar General for COVID-19 vaccines, BuzzFeed slammed for recent layoffs, and TikTok introduces anti-harassment features

PR Daily

Others said that Dollar General’s reputation as a discount store (without pharmacies) didn’t instill confidence in the chain’s ability to distribute vaccines. Simply limiting your tweet’s comments or turning off replies to your YouTube video won’t solve the problem, either.

Delta requires new employees to get vaccinated, the best times for posting on Twitter, and Bill Gates defends reputation as relatable philanthropist

PR Daily

Twitter’s levels of engagement were consistently high during all weekdays in 2020, which “could reflect the ongoing attention to developing news and updates, as well as the platform’s role as a place for entertainment via viral Tweets and memes,” the report states.

3 diversity lessons from Ancestry’s recent ad backlash

PR Daily

Late Thursday, Ancestry pulled the ad from its YouTube channel, scuttled a TV airing schedule and late Friday offered more information about the thought processes behind the ad. Wired reported : In a statement to WIRED, Ancestry said it had removed the video from YouTube and was in the process of pulling it from television. Boatner says: We as communicators and storytellers need to understand our target audience, customers and the marketplace first before we start campaign planning.

10 companies with outstanding social media presences

PR Daily

Here are 10 to start following today: Related: The Paradox of What Makes Something Go Viral. When Isaiah Mustafa stepped into the role of the ultimate Old Spice guy, the drugstore cologne-turned-viral sensation attracted a legion of followers across multiple social media channels. The brand's managers keep exploring unexpected ideas, like having Mustafa answer tweets on YouTube. GoPro videos have become more than just people watching shaky adventure footage on YouTube.

Chris Harrison steps back from ‘The Bachelor’, Indianapolis Museum of Art issues apology for job listing, and IHOP cancels Pancake Day promo

PR Daily

ABC 7 Chicago reported : Kirkconnell first found herself in hot water after a TikTok went viral, claiming to show her liking posts with the Confederate flag and even sharing QAnon conspiracy theories. — YouTube (@YouTube) February 16, 2021. Got a future YouTube star?

NYT acquires ‘Serial’ production company, Nike braces for layoffs, and KFC crocs are coming soon

PR Daily

bought Serial Productions, the company behind viral podcasts “Serial” and “S-Town,” also joining a “strategic alliance” with podcast “This American Life.” They may continue to do, of course — especially if they’ve built a YouTube fan base for their work and no deal prevents it.

6 social media lessons from Michelle Obama

PR Daily

Facebook teamed up with ABC for election coverage and political forums and CNN teamed up with YouTube to hold presidential debates.”. The president has been featured on many popular websites, YouTube channels and online series. With just under 50 million loops , she created a viral Vine making turnips seem appealing. RELATED: Join us at Facebook HQ for the Social Media and Storytelling Summit.

Designers apologize to Chinese consumers, ‘influencer fraud’ cost nearing $1.3 billion, and Universal pulls ‘The Hunt’ after mass shootings

PR Daily

Good morning, PR pros: You probably remember the viral video of a BBC Skype interview gone wrong when the interviewees’ kids barge into the room: According to new research, such missteps are becoming more common. Study: How to make the most of your YouTube channel. Marketers flee YouTube amid ‘abhorrent’ conduct involving videos of kids. Also: Quirky risks of working at home, Twitch chief says ‘sorry’ to a former streamer, and Amazon scores with a guinea-pig-themed café.

A guide to better video marketing

PR Daily

In marketing, effective storytelling is essential to reaching audiences. A recent report even calls video “the storytelling format to rule them all.”. To do it properly, the report advises getting the quest for viral videos completely out of our heads: “Going viral” is a naive approach to video marketing because, in reality, you can only secure millions of views if you have an audience with millions of people in it to begin with. Start a YouTube channel.

Video 95

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017


We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling.

B2G 190