Discovered by Porsche: the Art of Storytelling
Presspage
AUGUST 24, 2023
The principle categorizes content into three main types: ‘Hero’ content aims to create viral, high-impact (video) content, often tied to significant events or campaigns, to attract a massive audience. Porsche had to find the right equilibrium to tell their stories effectively while safeguarding the brand's reputation.
Let's personalize your content