Mindful Marketing

JUNE 6, 2023

So, when the physician in chief warns about the dangers of social media, what should the organizations that use it do? How could social media possibly warrant the same level of concern? Unfortunately, though, most of us also have read about, if not experienced, social media’s negative impact.

Social Media 86

Social Media Corporate Media Comparison 86

Axia PR

JULY 2, 2021

Social media plays a tremendous role in our world today and many companies are curious as to whether it can be used to their advantage. This trend has the ability to ruin both a brand's reputation and its overall earnings if a brand makes the wrong move on social media.

Social Media 62

Social Media Media Small Business Reputation 62

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Targeting local and small businesses.

B2B 344

B2B Facebook LinkedIn Small Business 344

David PR Group

APRIL 24, 2020

If you took out a paycheck protection loan from the government, be prepared to defend your reputation. It slates hundreds of billions of dollars in forgivable loans for small businesses around the country and provides valuable financial relief for many desperate and struggling companies. ” Prepare to be shamed.

Reputation 73

Reputation Small Business Government Financial 73

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. How effective is video on social media? .

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Especially in the era of social media and the instant gratification of the Internet, if there’s a single mistake your company has made, people will find it. Tori Sabourin.

Reputation 137

Reputation Brand Branding Customer Service 137

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Why Do I Think I Want a Social Media Manager? Is it a good idea to bring in help?

Social Media 120

Social Media Media Internal International 120

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. But when it comes to most types of reputation crises, they are decidedly unwelcome.

Reputation 130

Reputation Viral Employee Customer Service 130

Sword and the Script

JULY 11, 2023

This new mom also provides helpful tips and perspectives on how she runs her business. Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.”

Publicity 125

Publicity Small Business Trends Leadership 125

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

APRIL 20, 2020

It’s also increasing grants to small businesses, letting companies fundraise on their own pages, and introducing a place for people to discover digital gift cards for their favorite local restaurants and businesses. Rallying around small business. Backlash over loan distribution.

Brand 284

Brand Branding Small Business Retail 284

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Grow your business by improving your capabilities and connections. Social Media Zoom Factor. 2) Jeff Bullas.

Social Media 120

Social Media Marketing Pinterest Media 120

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Beyond PR

OCTOBER 11, 2016

These five obstacles could prevent your small business from reaching its full potential. Trying to appeal to everyone typically wastes dollars and time – both of which are precious to small business owners. These can be a “Buy it Now” button, social media widgets or a newsletter sign-up feature.

Small Business 40

Small Business Marketing Fashion Nonprofit 40

5W PR

AUGUST 14, 2023

PR is a diverse field that shapes and manages reputations. Public relations focuses on media relations and party planning Public relations is often misunderstood as just event planning and media interaction. Small businesses, startups, non-profit organizations , and even individuals can benefit from PR strategies.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. We focus on working with non-profits, small businesses, women CEOs and business owners. We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Have customers mentioned your podcast on social media, in blog posts, or through referrals?

Community 206

Community Nonprofit Conference Social Media 206

Brand24

DECEMBER 18, 2018

Online reputation management in-and-out for small and medium companies, including definition, benefits, challenges, tools and more.

Reputation 70

Reputation How To Tools Company 70

PR Fuel

JULY 28, 2021

Gaining recognition for milestones is an important part of growth for your reputation and customer base. Every business is unique in its size, age, customer base, products and services, and more. If your current sales and reputation stayed as is, where would you be? What are your expectations for this year? M – Measurable.

How To 105

How To Engineering Google Web 105

Cision

MARCH 13, 2017

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. Bank on Social for SEO & PR. can all be labeled as PR activity.

SEO 229

SEO Social Media Tools Google 229

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. They can develop crisis communication plans, manage media relations, and help protect a brands reputation.

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. “ Content is fire.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. Publish rubbish and your reputation goes down the drain.

Engineering 128

Engineering Writing Social Media Tools 128

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. PR is getting a bigger role in paid media. “PR Finally, about 40% either have no plans to use it, or simply aren’t sure.

Survey 142

Survey Software B2B Pitching 142

Doctor Spin

APRIL 5, 2023

As such, building solid relationships over time becomes crucial for gaining media coverage and endorsements from those who matter most. Reputation. Reputation plays a huge role in public relations for B2B. This, in turn, can lead to repeat business, positive word-of-mouth, and referrals. Better customer relationships.

B2B 52

B2B Strategy eBook Small Business 52

Rock the Status Quo

OCTOBER 19, 2015

Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. A tag is when the person mentioning the brand takes the extra step to link their mention to the brand’s social media page, usually through the use of an @ symbol or hashtag.

Software 100

Software Google Reputation Social Media 100

Public Relations Sydney

JULY 20, 2014

Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. If you want to harness the power of public relations and social media to become a recognised expert in your field – this is the book you MUST buy!’

Social Media 53

Social Media Brand Branding How To 53

Rock the Status Quo

JUNE 18, 2015

My brain is teeming with ideas about how to build trust, and how it’s impacted by the content we create and the social media posts we share. As I wrap up the last half of my book, I’m very focused on the topics of trust, value and reputation – and how they intersect to create a bigger picture.

Banking 100

Banking Small Business Reputation Social Media 100

Konnect Agency

MARCH 31, 2020

Crisis and Reputation Management. Are you willing to risk your reputation and the impact it could have on your business in the future? Focus PR services and social media messaging on supporting the community, healthcare workers/first responders and small business.

Resources 85

Resources Crisis Healthcare Creativity 85

PR Fuel

OCTOBER 26, 2021

You can use your press release to establish a reputation as an expert in your field. As you build a reputation as an authority in your field, you’ll be able to communicate the value proposition of your products and services. By writing a press release and submitting it to the right places, you can build such a reputation.

Writing 95

Writing Consumer Small Business Reputation 95

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 64

Publicity Small Business Advertising Advertising 64

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. However, those new to PR, small businesses, or even well-established companies might need a little more support. Why is media coverage important? PR contributes to reaching business goals. Benefits of taking a proactive approach.

Print 112

Print Trends Agency Brand 112

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. Image credit: Unsplash.

Brand 104

Brand Branding Reputation Corporate 104

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

David PR Group

FEBRUARY 1, 2019

The typical small business isn’t paying a celeb like The Rock to rep their product. So how should you use Instagram for your business? Most businesses with Instagram accounts are using it to tag the millennial base in the social media marketing game. How are you using Instagram for your business?

Instagram 51

Instagram Company Small Business Television 51