Critical Mention Launches YouTube Integration

Critical Mention

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set.

5 Reasons to Network Across all Social Media Sites

Critical Mention

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions. Social Media Delivers Brand Clarity.

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Good Social Media Strategies to Improve SEO

Critical Mention

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Marketing and social media pros should take advantage and tend to the symbiotic relationship between social media and SEO. Optimize Your Social Media Pages.

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“I’m quitting social media”

Doctor Spin

“I’m quitting social media.”. The other day, I stumbled upon the article Going Postal — A psychoanalytic reading of social media and the death drive. And yes, Read tells us that he’s quitting social media. Yes, it can certainly feel like that sometimes.

“I’m quitting social media”

Doctor Spin

“I’m quitting social media.”. The other day, I stumbled upon the article Going Postal — A psychoanalytic reading of social media and the death drive. And yes, Read tells us that he’s quitting social media. Yes, it can certainly feel like that sometimes.

Why It’s Important to Track Social Media Mentions

Critical Mention

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. To start, social media mentions provide great brand-building opportunities. Users are statistically more likely to be captivated by mentions as opposed to posts directly on your social channels.

#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

PR Expanded

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow. Leadership Media PR 2.0

“I’m quitting social media”

Doctor Spin

I read Going Postal — A psychoanalytic reading of social media and the death drive. In the article, writer Max Read tells us the story about his personal relationship with social media in light of reading The Twittering Machine by Richard Seymour. Read tells us that he’s quitting social media. The trope “I’ve had enough and here’s why I’m quitting social media” has been an internet staple for years, but Read’s take is a classy blend of wit and cool. “I

How to Know When You’re Mentioned on Social Media and What to do About it

Critical Mention

Given social media’s continuous rise in popularity, some of its top platforms provide great opportunities to expand your company’s online interactions. From engaging with partners to collaborating with influencers, social media marketing provides an abundance of social networking opportunities that could help increase your brand awareness. We urge organizations to leverage social interactions to maximize brand growth.

“I’m quitting social media”

Doctor Spin

I read Going Postal — A psychoanalytic reading of social media and the death drive. In the article, writer Max Read tells us the story about his personal relationship with social media in light of reading The Twittering Machine by Richard Seymour. Read is quitting social media with a rant about the pointlessness of the social media phenomenon. For the sake of such an argument, imagine replacing social media with television.

How Earned Media Will Impact 2020 Elections

Critical Mention

As Election Day gets closer, media outlets focus their news coverage on candidates, polls, debates and issues. Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates.

Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database. Developing an Earned Media Suite.

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How to Know if an Influencer Makes Sense for your Brand?

Critical Mention

With terms like “work from home” and “social distancing” going mainstream, and person-to-person interactions becoming increasingly rare, businesses changing course to adopt digital strategies are likely to fare well.

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Managing the Challenges of Bad Publicity

Critical Mention

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review.

Top Ways to Improve Brand Reputations

Critical Mention

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Many organizations and businesses heavily rely on media data and analytics.

Why and How to Switch Media Monitoring Platforms

Critical Mention

If you work in PR, marketing or communications and use a media intelligence platform, you might be familiar with the “good enough for now” syndrome. You are concerned that no matter what you are told, you won’t be able to monitor all media types from one platform.

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Everything You Need to Know About Earned Media

Critical Mention

Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Earned Media is comprised of coverage that comes from a variety of sources and mediums.

Critical Mention CEO Don Yount Named to PRWeek’s List of Most Influential People

Critical Mention

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. .

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7 celebrities who deserve a social media award

PR Daily

Thanks to social media, we now have instant access behind the veil to life in the limelight. Certain celebrities have mastered social media and use it to create strong brand identities. As we celebrate the launch of PR Daily’s 2017 Digital PR & Social Media Awards. , we want to honor the personalities whose social media strategy has shocked, inspired envy among and brought laughter to their legions of followers.

Understanding the Value of Social Influencers

Critical Mention

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. On average, the earned media value for campaigns with influencers is $5.20 Some companies have even seen upwards of $18 in earned media value.

As newspaper criticism fades, YouTube video essay flourish

PR Daily

In YouTube’s golden era, video essays are winning over millennials. In Honest Trailers, an essay produced by the YouTube channel Screen Junkies, the creator criticizes a single movie. For example, former MSNBC producer Evan Puschak published The Evolution of Batman’s Gotham City to the YouTube channel The Nerdwriter. Traditional newspapers have been laying off their film critics for years, and art criticism on radio or television networks has become even more scarce.

4 Skills All PR Pros Should Have

Critical Mention

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media.

Digital Marketing Tips: Make your Business Stand Out

Critical Mention

You’ll be championing your brand’s tone when your audience can do a quick scroll across their media and instantly identify your digital work by taking a quick look at your copy or visuals. Social Mentions and Sentiment. Keep in mind, it’s very important to track earned media KPIs as well. Whether it’s from social media, online publications or broadcast stations, today’s digital marketers must always take advantage of their earned media coverage.

Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels.

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How Social Media Impacted the 2014 Indian Elections

Waxing UnLyrical

This year, social media played a very important role in encouraging the citizens of India to vote. The efforts Indian politicians have been making to reach their audience through social media was clearly reflected in this season’s election results. And while social media has certainly changed the face of political campaigns, it has not replaced other traditional forms of communication. But that’s when a smart social media campaign comes into play.

Is social media the answer to your millennial marketing woes?

PR Daily

If there's one thing you can associate with millennials, it's their frequent use of social media. If you take an approach that uses social media, here are three things to consider: Use numbers. Statistics will help you identify whether social media can act as your bridge to millennials. Almost 90 percent of millennials are active on Facebook, more than 70 percent use YouTube, and over 60 percent rely on Google.

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How the ‘Framing Britney Spears’ NYT Documentary Affected Hulu’s Earned Media Mentions

Critical Mention

In the series, there’s a big focus on the Britney supporters who are advocating for the termination of her conservatorship in the streets and on social media, using the slogan, “Free Britney.” Share Tweet Share.

Pitching Radio in the Age of Instagram: A Q&A with WCCO's Roshini Rajkumar

MaccaPR

If you’re a Minnesota public relations professional seeking to boost the presence of your company’s lead executive, is there a more coveted spot on Twin Cities radio than News & Views with Roshini Rajkumar on WCCO Radio? In this interview, Roshini dishes on how PR people can pitch their clients to be in front of her microphone, why radio is still vital in the age of Twitter, Snapchat and Pinterest; and how former Secretary of State Madeleine Albright is one of her girl crushes.

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Trend: Repurposing Snapchat Stories across other social media channels

Communications Conversations

We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. I actually found this video interesting for a number of reasons because I think it represents three big trends we may end up seeing much more of the months/years ahead: 1: Repurposing “stories” across other social media. That video content then served as the bulk of this short-form social video.

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20 Great Communications Quotes

Critical Mention

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Social media is here. Be where your customers are: in social media. Social media is the ultimate equaliser.

4 Powerful Examples of Earned Media in 2020

Critical Mention

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms. Here are four examples of earned media that have had a huge impact on different industries and movements this year. Old and new fans of the game flocked to social media to share their friend codes and talk about their island inhabitants.

PR Pros: What to Expect in Q4

Critical Mention

Over 68 million Americans listen to podcasts weekly and that number will only continue to rise as the pandemic shifts how people choose to consume media. Will you focus more on email marketing or will you shift to more social media campaigns?

8 Tips for Creating a Virtual PR Event

Critical Mention

Many PR pros have had to reallocate their event budgets and plans to adhere to stay-at-home orders and social distancing protocols. Zoom, Periscope, Facebook Live, and Youtube Live are all great (and free) options to look into.

7 Tips for Picking the Right PR Media Database

Critical Mention

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. A database tool should be easy to navigate, so make sure you choose a media database service that is user-friendly.

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Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. People have shifted to social media communication on sites like Twitter and Facebook.

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PR Trends to be Aware of for 2021

Critical Mention

YouTube has also announced its plans for its version of a short-form video platform called Shorts. Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers. You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . Social Awareness.

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Besides the wealth of knowledge it can provide us on a daily basis, we can also use it to reach our audiences: 67 percent of podcast listeners don’t mind sponsorship messages and occasionally find them useful, compare to 6 percent of TV or radio listeners. Tools, tips and tactics on everything marketing and social media related.

Top 7 Communication Resources

Critical Mention

Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings.

Impact of Online News for Today’s Businesses

Critical Mention

Because of this, it’s best to tailor your blog posts, earned media placements and social media interactions to a wide segment of customers and prospective clients. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

7 Ways PR and Marketing Go Hand In Hand

Critical Mention

By combining public relations and marketing, businesses get the most value out of their communication and media efforts. Marketers can utilize customer information given to PR pros such as testimonials and client feedback to use for social media posts.

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