article thumbnail

What Goes in a Great Media Kit

ReimaginePR

Even radio. Also, you have such a short moment to grab their interest, that top real estate is best used by some compelling copy. Old-fashioned media releases were all about facts but a compelling, short story about how the product came to be or how it saved a real user from some problem they were having gets attention.

Media 120
article thumbnail

Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

Whether it’s video, photos or interactive graphics, more visual storytelling can give people deeper insights into a subject. She likes producing infographics and has created a few, including for a winemaker and a commercial real estate property manager, but the media hasn’t yet used any of them.

article thumbnail

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52