Stephen Waddington

AUGUST 11, 2019

It’s one of the greatest marketing and public relations campaigns of my lifetime. Deconstructing the Vote Leave campaign The Leave campaign won by a margin of two percent thanks to its use of data, storytelling and paid targeting via Facebook. Vote Leave made use of every aspect of modern communications.

Communications 96

Communications Ethics Public Affairs Government 96

PRSay

NOVEMBER 15, 2022

military approaches diversity, equity and inclusion and about the importance of storytelling to communicate an organization’s messages. Part of the storytelling challenge, Evans said, is that “it’s more about the organization than about individuals themselves. She asked how the U.S.

Nonprofit 103

Nonprofit Storytelling Radio System 103

Sword and the Script

AUGUST 18, 2020

Alongside a question about PR’s view of media bias , we asked the following: Do communications professionals – including PR, public affairs and spokespeople – present accurate and truthful information? We dug into this in the 2020 JOTW Communications Survey this year. Cherry-picking. “I Every industry has some. “I

Ethics 99

Ethics Communications Survey Public Affairs 99

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Coming out of college, I was more focused on public speaking and speechwriting than general public relations. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews.

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 129

Storytelling Communications Survey Case Study 129

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. Self learning and continuous development is critical,” he said.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

Conference 59

Conference Consumer Social Media Google 59

MaccaPR

MAY 28, 2015

NASA said they advised Hyundai about public domain footage shot inside the International Space Station, as well as footage of Earth as seen from the station, footage that - of course - was shot prior to the events depicting in Hyundai’s spot. You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”.

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Answered: yes , brands should take a stand) “Because you automatically alienate 50% of the general public.”

Survey 117

Survey Measurement Public Affairs Storytelling 117

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

PR Matters

APRIL 21, 2016

PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ].

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Stuart Bruce

FEBRUARY 11, 2016

I want to strip away the hype digital gurus and social media evangelists always attach to emerging technology and focus on what it actually means for professional public relations. Virtual reality isn’t going to have an immediate impact on professional public relations practice as user numbers will be so small initially.

Publicity 60

Publicity How To Crisis Communications Crisis 60

PR Matters

APRIL 21, 2016

PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ].

Reputation 100

Reputation Public Affairs Advertising Advertising 100

PRSay

AUGUST 14, 2019

I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. As a public affairs officer, you’re working to make sure that people understand the implications of the decisions that they’re making. Dean Essner is the editorial assistant for PRSA’s publications.

Internal 66

Internal International Conference Public Affairs 66

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. For the original blog, please visit here. Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai.

Communications 97

Communications Marketing Pitching Technology 97

PR Conversations

MAY 9, 2017

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values. These leaders believe in the power and value of public relations. Who do you think has great public relations? Where would you most like to practise PR?

Energy 53

Energy Measurement Internal International 53

NewsWhip

JUNE 23, 2021

Infrastructure is a pillar of today’s society but it is also a major topic at the center of policy and public debate. Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? Brett Lofgren. And now we will talk about social media.

Data 78

Data Media Analytics Energy 78

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. Technology Public Relations The post Will Generative AI Replace Marketers and Content Creators?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University. By Christine Perkett. As the CEO, you wear many hats.

Interviews 50

Interviews Communications Storytelling Marketing 50

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. I’ve served in Army Public Affairs for nearly 17 years now. “I’ve

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. She combines her Public Relations major and Psychology major well, working campus jobs that tap into both areas of expertise. Pete/Clearwater.

Groups 60

Groups Internal International Conference 60