Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Storytelling is a hot trend as communicators look to break through the noise of a cluttered digital landscape. Just as reporters will trash long-winded, off-topic and boring pitches and press releases, consumers and other stakeholders can quickly click away from storytelling efforts that are more stuffy corporate-speak than a compelling narrative. Read PR pro Dorthy Crenshaw’s tips for sidestepping common storytelling pitfalls here.

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

Here are today’s top stories: Facebook launches privacy tool. The social media platform is prompting almost 2 billion members worldwide to review their privacy and data-sharing settings in a feature called “ Privacy Checkup ” and its “ Off-Facebook Activity ” tool. The post Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China appeared first on PR Daily.

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Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Here are today’s top stories: Instagram preempts privacy questions on new messaging feature. Industry insiders should pay attention to see just how much of their privacy consumers are willing to trade away. The post Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle appeared first on PR Daily.

The marketer’s guide to writing content for Gen Z

PR Daily

Keep pieces pithy and poignant, and demonstrate your commitment to privacy. You might have a tight, compelling storytelling approach, but can you pitch your product in eight seconds or less? As Michael Brenner writes, “When you successfully deliver hyper-relevant, right-moment, right-channel content, you’re more likely to be the email they’ll click on, the website experience they’ll engage with, or the social media post they’ll share.”.

Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day

PR Daily

Here are today’s top stories: Zoom slammed for privacy concerns and data sharing. As the virtual conference platform’s membership and meeting numbers are sharply rising, so are privacy concerns. However, convenience doesn’t negate people’s right to privacy. Disclose how you’re using data and make sure you’re following privacy best practices before you’re forced to do so through regulations (some of you might already be, through Europe’s GDPR).

Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

PR Daily

Twitter scrambles to protect privacy, and YouTube cracks down on fake news. In a blog post, Twitter wrote : Protecting the privacy and safety of the people who use Twitter is our number one priority and we remain focused on stopping abuse of Twitter’s API as quickly as possible. The post Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out appeared first on PR Daily.

Brand managers gird for Calif. privacy act, Blizzard backtracks after criticism, and women-led organizations earn more

PR Daily

Good morning, PR pros: The California Consumer Privacy Act will take effect Jan. Communicators will have to become more savvy about data collection in light of privacy concerns and restrictions to provide consumers with valuable content and offerings. privacy act, Blizzard backtracks after criticism, and women-led organizations earn more appeared first on PR Daily.

Microsoft eyes TikTok purchase, Men’s Warehouse to declare bankruptcy, and Nordstrom partners with influencers on COVID-19 message

PR Daily

In a blog post, Microsoft wrote : This new structure would build on the experience TikTok users currently love, while adding world-class security, privacy, and digital safety protections.

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Microsoft loses TikTok bid, Amazon to hire 100,000 employees, and Peeps won’t be on shelves for holidays

PR Daily

To do this, we would have made significant changes to ensure the service met the highest standards for security, privacy, online safety, and combatting disinformation, and we made these principles clear in our August statement.

Why we should stop pretending virtual meetings are working—and how to fix them

PR Daily

It is time to write the rule book for video conferencing and establish best practices. If you must use a virtual background for privacy or branding, make sure your webcam and computer processor can handle it, or you might need a fabric green screen.

Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash

PR Daily

FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. However, consumers’ growing privacy concerns probably contributed to the market decline. She acknowledges that “privacy is top of mind” both for consumers and her executive team. I think the tech world needs to own this better communicate privacy standards to build trust,” she said. “I

United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese

PR Daily

Protect your privacy in between meetings with a webcam cover. Grab this webcam with microphone and privacy cover for an all-in-one setup. Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Employee Engagement External Communications Marketing Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

Away blames CEO’s departure on ‘Twitter mob,’ Yamaha warns against ‘playing Ghosn,’ and Instagram cracks down on photoshopped images

PR Daily

Also: Apple flexes its storytelling muscles for Chinese New Year, report outs apps sharing users’s data, tips for great social media bios, and more. The video is an outstanding example of emotional storytelling, and it shows communicators the power of showing what your product can do, instead of telling consumers and journalists about its qualities. privacy laws, including California’s Privacy Act.

Networks highlight Black-owned businesses for #BlackOutDay2020, TikTok promises to leave Hong Kong, and OKCupid opens pronouns feature to all

PR Daily

The social media app said it’s exiting the market in Hong Kong following concerns over data sharing and privacy in relation to China’s new national security law. Why it’s important: As social media platforms and tech companies grapple with international laws and how they could affect users globally, communicators can also use this as a reminder of the growing concerns over users’ privacy and data.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? I think brands will need to become story makers as much as storytellers. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Josh Bernoff, bestselling author of “Writing Without B t” and blogger at com. Of course, the flip side of this is that machines will get so good, humans will no longer be needed to write.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Following backlash over data sharing and privacy concerns, Zoom has been scrambling to fix its default settings to regain consumer trust and stop “Zoombombing” incidents. Among the privacy features Mr. Yuan now promises is an option for end-to-end encryption to safeguard conversations, he told the Journal. Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.

Barbie grows more inclusive, Zuckerberg says Facebook needn’t be liked, and Popeyes Chicken debuts clothing line

PR Daily

The growth stands despite consumers’ growing privacy concerns as well as criticism over the way Facebook continues to allow political ads on its platform. Why it matters: Whether you’re conducting privacy and data collection or taking a position on a divisive social or political issue, you can’t please everyone. Also: Lyft’s restructuring to cut 90 jobs, the importance of featuring news releases within your newsroom, take our reader survey, and more.

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

PR Daily

Charitable actions can be greatly appreciated during this crisis, but make sure those efforts don’t come at the cost of privacy and autonomy. Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication External Communications Leadership Communications Marketing Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

Why you should care: Social media and technology platforms are struggling to maintain trust as privacy and cybersecurity concerns grow, but communicators don’t have to work for these companies to be affected. For example, if user growth numbers stagnate or decline because of privacy or cybersecurity concerns, you might want to remove the platform from your list of online presences.

Popeyes’ chicken sandwich gooses profits, Google’s HR exec steps aside, and Tyson lays off 500

PR Daily

Rakuten told Motherboard in an email this was introduced to comply with the California Consumer Privacy Act (CCPA). Though Edison declined to comment, Foxintelligence executives argued that its methods strike a balance between delivering value and respecting users’ privacy. As consumers’ privacy concerns grow—along with data-gathering regulations—figure out how you’re going to obtain consumer data along with ways to clearly disclose your efforts.

Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

PR Daily

Data privacy and protection are extremely important to Princess Cruises and the company regrets this incident. As part of its ongoing operations, the company is reviewing security & privacy policies and procedures and implementing changes when needed to enhance information security. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ].

Pier 1 prepares for bankruptcy, Red Cross dangles a Super Bowl score, and email works for millennials and Gen Z

PR Daily

On Monday, the social media platform introduced new policies and settings designed to protect children and their privacy. Why it’s important: Business Insider reported that the new policies might cost YouTube’s ad revenue to decrease by up to $50 million, but the changes were made after Google paid $170 million to settle a lawsuit asserting that YouTube had violated the Children’s Online Privacy Protection Act.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

In an age of constant security breaches and data privacy concerns, most consumers recognize this. Brand Journalism Content Marketing Crisis Communications External Communications Marketing Media Relations Morning Scoop PR Industry Social Media Storytelling Visual & Video Communications Writing & EditingAlso: Juul to lay off 500 employees, Apple debuts more-inclusive emojis, Walgreens pivots from clinics to Jenny Craig partnership, and PR pros’ greatest fears.

Twitter suspends Grindr from ad network, Spotify offers pet playlists, and Pinterest surpasses Snapchat

PR Daily

The report said spreading user data (including location, political views, sexual orientation and more) violates privacy laws in Europe as well as in states such as California. Content Marketing Crisis Communications Executive Communication Marketing Media Relations Morning Scoop PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign

PR Daily

It also highlights the importance of focusing on your customers and community, whether in your brand images or throughout your storytelling efforts. Meanwhile, Zoom has turned to security consultants and privacy experts to fix its security issues and fix its image following a slew of negative headlines and “Zoombombing.”. Also: Land O’Lakes updates its packaging, Busch offers couples free beer for a year, your WFH photos, bringing farm animals to a meeting, and more.

Thomas Cook collapse strands 600K, Walmart drops e-cigarettes, and holiday shoppers to use voice recognition

PR Daily

FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Why it matters: As Twitter and other social media platforms struggle for user numbers and growth—along with grappling with PR crises sprouted from privacy concerns and harassment issues among users, remind yourself that a single platform shouldn’t be where you pin your organization’s online success.

Dior’s China dustup, Dunkin’s CMO departs, and Vatican introduces a digital rosary

PR Daily

The spread can serve as a reminder that although video content is popular, there are opportunities to stand out and attract consumers with podcasts and audio storytelling in a space that isn’t yet oversaturated with content. Report: Consumers say tech companies can do better on privacy and more. Also: Virgin Galactic hits marketing best practices, social media stats reveal opportunities for podcasting, Starbucks Japan debuts Instagram-worthy beverage, and more.

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

Why it’s important: Though Microsoft recently announced that it might acquire TikTok, the future of the social media app with its privacy and data concerns remains uncertain.

Meredith’s Jill Davison: ‘No better time for us to have an impact’

PR Daily

As many industries grapple with data security, best practices and privacy concerns, Davison says, there are interesting stories for companies who are taking early measures. “It’s Writing should improve’. Davison says one way PR pros can help their pitch stand out is to step up their writing. Writing is so important, even though a lot of writing has gone downhill,” she says. Writing should improve. Writing is really important.”.

Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

Also: Coalition issues a privacy framework, TikTok faces lawsuit over data collection, tips for mining great stories within your organization, and more. Good morning, PR pros: A coalition of trade organizations and companies called Privacy for America has announced a “comprehensive new framework” proposal for privacy legislation across the United States. — Privacy for America (@privacy4america) December 3, 2019.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

It writes: TikTok isn’t about you or what you’re doing. It’s not about privacy and friends, but strutting on the world stage. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. However, companies should think about privacy concerns as they plan to capture conversations from their employees and customers. Also: How artificial intelligence is changing transcription, Nike chief sidesteps doping scandal, and PR pros’ favored platforms for video.

Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media. In reply, Procter & Gamble’s chief brand officer, Marc Pritchard, said advertisers must “blend” marketing messages and ads “with filmmaking, journalism, technology, music, comedy and just storytelling.”. They want more privacy, they don’t want to feel uncomfortable sitting next to people” they don’t know.

Everything You Need to Know About the TPP (But Were Too Scared to Ask)

ReimaginePR

According to the Electronic Frontier Foundation (EFF), the TPP’s Electronic Commerce and Telecommunications Chapters “encourage your personal data to be sent across borders with limited protection for your privacy.”. For example, Australia’s privacy laws safeguard against personal data being stored offshore where it’s out of the law’s reach, but this would be in direct violation of the TPP.

How and why you should be measuring reputation in 2020

PR Daily

A recent global study found that 62% of consumers want companies to take a stand on pressing issues such as fair employment practices, immigration, data privacy and climate change. Or, you can just read what your customers say and write down what it means. Crisis Communications Executive Communication Measurement PR Industry Research StorytellingConsumers are choosing everything from cars to chicken sandwiches based on corporate values.

Sending and Formatting Your Email

ReimaginePR

Sam suggested writing a blog on the basics of Sending and Formatting Emails, and we thought this was a great idea because we get a lot of awesome emails from students and young emerging PR stars in the making asking if we’re hiring. So this post is for the young up and comers who take the time and effort to write us. Writing an email can be hard and time-consuming, particularly if the person on the receiving end is someone whom you’re hoping to make a favorable impression with.

Oracle and Walmart tout TikTok partnership, Nikola founder and chairman resigns, and brands silent after Ruth Bader Ginsburg’s death

PR Daily

In a press release , Oracle’s chief executive, Safra Catz, said: We are a hundred percent confident in our ability to deliver a highly secure environment to TikTok and ensure data privacy to TikTok’s American users, and users throughout the world.

Carl’s Jr. jettisons ‘sex sells’ ads, Hyatt eliminates travel-size toiletries, and Microsoft’s diversity and inclusion report

PR Daily

FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. We asked how you would advise responding to California’s data privacy law, and nearly half (46%) said to wait for federal laws and regulations before changing your data collection strategies. How should you organization respond to California's data privacy law?

Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

The invasion of Khan’s privacy along with other mysterious aspects of the incident have caused a scandal prompting Bouée’s departure. Make sure posts to your own newsroom are more than just press releases, instead offering clear, jargon-free writing accessible to everyone. 93% of reporters visit online newsrooms, Ford’s sly emoji pitch, and FaceApp defends privacy.

PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Write the book on it. ’s CEO Aaron Levie has been speaking out on issues of trust in tech and privacy regulations in the last few months, taking a strong point of view in reaction to the reputation struggles of big tech. Levie is calling for more digital privacy regulations – something not always expected from a software provider. Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector.

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Mattel introduces American Girl with hearing loss, U-Haul shuns new hires who use nicotine, and Spotify bans political ads

PR Daily

Also: California’s Consumer Privacy Act starts, workplace distractions take a toll on employees, Muscle Milk aims to reward year-round fitness fans, and more. Good morning, PR pros: On Wednesday, California’s Consumer Privacy Act went into effect, ushering in 2020 with a bevy of warnings for organizations that collect consumers’ data.